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Breguet Celebrates 250 Years with a Tribute to a Watch from 1797 (w/ Hands-On Photos) Worn & Wound
Breguet Celebrates 250 Years Apr 24, 2025

Breguet Celebrates 250 Years with a Tribute to a Watch from 1797 (w/ Hands-On Photos)

If you’re into watches, then you’re into Abraham-Louis Breguet. One of the founders of modern horology, his innovations set the course of the industry and remain relevant. Whether that’s in terms of his inventions like the tourbillon, the gong-spring, his signature overcoil, self-winding, or shock protection, to name but a few, or in marketing and selling his timepieces, his contributions set many standards. Of these listed, however, marketing and selling seem the least interesting, and yet, Breguet’s “Souscription” model and the watches created as a result, have served as inspiration for several of the modern Breguet brand’s most iconic timepieces. In 2005, the brand launched the Tradition line, bringing escapements to the dial of a wristwatch, and now, the Classique Souscription 2025, celebrating the company’s 250th anniversary. The Souscription concept is one we are all very familiar with, if a slightly different take that suited the times. Upon ordering one of Breguet’s Souscription pieces, a quarter of the total price was paid to cover the parts. A deposit, if you will. The watch was made, and the remaining three-quarters were sent to acquire it. Sounds familiar, though typically we don’t fund the making of individual watches (though sometimes we do). A highly successful campaign that was advertised via a pamphlet, another innovation, it is said that around 700 watches were produced using this model. The concept wasn’t just a method of payment, b...

Studio Underd0g Introduces the Av0cado and Guacam0le Chronographs, a Clever Response to their Imitators Worn & Wound
Studio Underd0g Apr 24, 2025

Studio Underd0g Introduces the Av0cado and Guacam0le Chronographs, a Clever Response to their Imitators

In our current age of disingenuous AI and copyright controversies, sometimes the best way to beat a design thief is to…imitate them right back? In perhaps the cheekiest move we’ve ever seen a watchmaker execute in response to an influx of copycat designs from no-name brands, Studio Underd0g has done just that. Instead of taking the legal route-an endeavour that is time-consuming, costly, and largely pointless in today’s world of mass-production and dropshipping-the British watchmaker has employed a tactful play of horological judo, and  produced two new models inspired wholeheartedly by the very designs stolen from them. Enter the Av0cado and Guacam0le, just as colorful, cheerful, and charismatic as the rest of their lineup, with an extra dollop of good humor on the side.  Take one look at the knockoffs from a myriad of random “brands” and you’ll see what Studio Underd0g is talking about. The color schemes, design cues, and even text details are shamelessly ripped straight from the authentic watchmaker’s catalog. This is, of course, the sharp side of the double-edged sword for a brand with a visual style as instantly recognizable as Studio Underd0g’s, even given their relative youth as a company; when you create a style that resonates with so many people, you’re bound to have imitators.  They haven’t cut any corners with the Av0cado and Guacam0le, though, despite the comedic backstory. Both are in direct response to a company called Proxima’s k...

Introducing: The Awake Sơn Mài Jurassic Watch Duo Fratello
Apr 22, 2025

Introducing: The Awake Sơn Mài Jurassic Watch Duo

Last November, Awake changed course when it debuted the new Sơn Mài collection. Previously, the brand frequently focused on space-themed watches. While these had unique designs, the Sơn Mài pieces were more serious with gilded silver leaf Métiers d’Art dials. One key point came after meeting with founder Lilian Thibault during the launch - more […] Visit Introducing: The Awake Sơn Mài Jurassic Watch Duo to read the full article.

Ming’s Tribute to Titanium: the 37.02 Ghost Worn & Wound
Ming Apr 21, 2025

Ming’s Tribute to Titanium: the 37.02 Ghost

The latest from Ming, the 37.02 Ghost, is something of a study in titanium, a favorite material here at Worn & Wound. Members of our team have been fans of titanium for years for its light weight and its frequent association with many of the tool watches we’ve come to love. Titanium was a rarely used material in watchmaking not that long ago, but it’s so prevalent now that it’s easy to forget that at one time it was considered quite exotic. The Ghost taps into some of that exoticism, and reminds us just how strange and, at least in some ways, how ill suited titanium can be to watchmaking – a fact that makes a watch like this all the more impressive.  The 37.02 Ghost is made entirely from grade 2 titanium, a material often referred to as “pure” titanium. This material is distinct from grade 5 titanium, which is much more common in modern watchmaking, in a number of ways. Grade 5 titanium is made up of significant quantities of aluminum and was developed to be relatively easy to machine for applications in aerospace and other industries. Those qualities also, eventually, made it well suited to watchmaking, and it’s really a special bonus that grade 5 titanium can be finished with a polish and has an overall brighter appearance than other titanium allows.  Grade 2 titanium is an entirely different animal. Ming notes that pure titanium is extremely difficult to cut, and there’s even a significant risk that grade 2 titanium shavings and dust can catch fire dur...

Notes From a Very Busy Day at Watches & Wonders Worn & Wound
Cartier Apr 15, 2025

Notes From a Very Busy Day at Watches & Wonders

Wednesday April 2, 2025 5:30 AM: 9Hotel Paquis  I’m awake for day two of Watches & Wonders an hour before my (first) alarm, which was probably an hour earlier than it needed to be anyway. Am I refreshed? I am not. My internal clock is still on east coast time, which means if I were back home I’d be settling in on the couch getting ready to stream some movie that I’ve seen a million times and am comfortable falling asleep to. Maybe Prometheus, a favorite among members of the watch media for reasons I can’t quite articulate.   8:30 AM: the shuttle to Palexpo We are at a new hotel this year deeper into the red light district which is the second or third stop on the shuttle line. By the time the shuttle gets to us, it’s quite crowded, standing room only. A shorter trip though, which is welcome.  I always find myself wondering who these people on the shuttle are. The answer, almost certainly, is that they are retailers. Retailers are everywhere – they outnumber media by a significant percentage. Watches & Wonders is an important business event for retailers, hence the suits. European retailers are almost always wearing Cartier. American retailers are almost always wearing those sneakers that look like dress shoes.  A note on shuttle etiquette: when you board a crowded shuttle, move as deep into the center as possible. Don’t stand by the door – it makes it more difficult for people to board at the next stop. 9:30 AM: Palexpo I’m at a table in a section of ...

Kallinich Claeys Brings Creative Independent Watchmaking to Glashütte Worn & Wound
Nomos headquarters Apr 14, 2025

Kallinich Claeys Brings Creative Independent Watchmaking to Glashütte

In the Fall of 2023, I organized a RedBar event in Prague for Marco Lang, Stefan Kudoke, and Jochen Benzinger. During the event I met two young guys who looked in their early twenties, enjoying fresh Pilsner beer. When we raised our glasses to cheer, I noticed his wrist and had a hard time believing what I saw.  The young man introduced himself as Thibault Claeys and said this is their first watch. The other young man introduced himself as Johannes Kallinich. While I looked at the watch, Thibault told me that both of them worked at A. Lange & Söhne until recently. Johannes was the head of the Lange 1 department and a certified Master Watchmaker with a deep understanding of technical construction. Thibault, on the other hand, graduated from watchmaking school in Antwerp, and joined the Lange 1815 department. His expertise lies in finishing techniques, and he plays MacGyver with all the machines and tooling.  The next encounter with Thibault and Johannes was a planned visit to their atelier in the summer of 2024. Their small workshop is located right next to Nomos headquarters, and directly opposite from the SUG case workshop in Glashütte. The workshop is framed all around by large windows, an inspiration they took from Akrivia and Rexhep Rexhepi.  Thibault walked me through “his side” of the workshop first where he built his own CNC milling machine. You see all the contraptions he built himself for making parts or for finishing of the parts. He says it actually all...