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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

The Three Watch Collection for $5,000: Reader Edition – Varun Jindal Worn & Wound
Bremont Airco Mach 3 $2,000 Feb 9, 2024

The Three Watch Collection for $5,000: Reader Edition – Varun Jindal

Editor’s Note: In this 3 Watch Collection for $5,000, reader Varun Jindal, @vkj622 on Instagram picks three watches that cover just about every base imaginable. He has a varied collection, but left to three watches at this price point he went with two that lean heavily to the sporty end of the spectrum, and a third for those times when he needs to dress a bit more formally. You can make your submission to the Three Watch Collection – Reader Edition by filling out the form right here. If you were ever compelled to track my journey as a watch enthusiast and collector looking for a pattern, you’d pull your hair out. I’ll save everyone some time. There isn’t one! My humble roster comprises multiple Xetum watches, a Bulova diver I address below, and a Seiko “Pepsi” SKX from the Middle East. Spoiler Alert: It’s not the 009! As a modern-day ad man my personal style leans toward smart casual and formalwear only makes an appearance at weddings. To that note, if I ever catch anybody wearing an Apple Watch with a suit, I’ll immediately refer to them as Spy Kid (loudly and publicly). The Apple Watch is not a watch and that’s a hill I’m willing to die on! You know better. You read Worn and Wound. The timing of this feature couldn’t be better as I step into a second decade in marketing and firmly plant both feet in my mid-thirties. So without further ado, please find my handpicked triple threat around 5k below. Bremont Airco Mach 3: $2,000 Bremont first came on m...

Building A Watch Brand Episode 13: The Logistics Of Bringing A Watch To Market Fratello
VPC Type 37H I have Feb 9, 2024

Building A Watch Brand Episode 13: The Logistics Of Bringing A Watch To Market

After well over a year, we are finally approaching the moment I can launch my VPC Type 37H. I have published many articles about the development of the watch itself, but today, I want to get into the logistics and commercial side of launching my debut watch. It is another side of the project that […] Visit Building A Watch Brand Episode 13: The Logistics Of Bringing A Watch To Market to read the full article.

LVMH Is An Unstoppable Force That’s Unlocking The Luxury Watch’s Full Potential Fratello
Louis Vuitton Feb 9, 2024

LVMH Is An Unstoppable Force That’s Unlocking The Luxury Watch’s Full Potential

When Frédéric Arnault (29) became CEO of TAG Heuer in 2020 after joining the brand three years earlier, it demonstrated how much potential LVMH as a group saw in luxury watches. With him now appointed CEO of LVMH Watches in charge of Hublot, TAG Heuer and Zenith, LVMH (Moët Hennessy Louis Vuitton) has shown its […] Visit LVMH Is An Unstoppable Force That’s Unlocking The Luxury Watch’s Full Potential to read the full article.

Hands-On With The New Schofield Light - A Thoroughly Modern Field Watch Fratello
Schofield Feb 8, 2024

Hands-On With The New Schofield Light - A Thoroughly Modern Field Watch

Many brands have a certain style or genre, while some get stuck in a favorite period, like the ’60s. But in a time when even smaller brands are diversifying and offering different takes on horology, the pure focus of Schofield’s Giles Ellis is brave. He has stuck to the big case design, clean lines, and […] Visit Hands-On With The New Schofield Light - A Thoroughly Modern Field Watch to read the full article.

GMT Italia: The Beauty of Italian Watch Collecting | Revolution Top Retailers | EP 1 Revolution
Jaeger-LeCoultre Feb 7, 2024

GMT Italia: The Beauty of Italian Watch Collecting | Revolution Top Retailers | EP 1

Great Masters of Time (GMT) Italia – Revolution Top Retailers 2024 GMT Italia has established a strong and enduring presence in the luxury watch industry, with its roots dating back to the 1950s. The company was founded by Giorgio Corvo, who opened a watch distribution company representing prestigious brands like Jaeger-LeCoultre. Over the years, GMT […]

The Schofield Watch Company Introduces a New Case Shape and Size with their Field GMT Worn & Wound
Seiko NH34 GMT They also Feb 5, 2024

The Schofield Watch Company Introduces a New Case Shape and Size with their Field GMT

For the past 15 years, UK based Schofield Watch Company has been making watches using the same case shape and dimensions, with various color and finishing details. For 2024 they are launching a brand-new case and size, as well as a new complication. Introducing the Light, a field watch with a GMT function, which retains Schofield’s design esthetics, but at a size that should appeal to today’s sensibilities.  There are two models within the Light collection. Both feature a two-piece 40mm media-blasted case with a vertically brushed bezel, and the movement powering them is the relatively new Seiko NH34 GMT. They also have domed box sapphire crystals and case backs that feature lighthouse artwork printed on a mineral glass, through which you can see parts of the movement.   The aptly named The Light One, has a light gray step dial that features a cream outer ring with black printed numerals. The hour and minute hands are painted dark for contrast, with a light colored 24hr GMT lollipop hand turning within the inner stepped portion. The Dark One, in contrast, has a darker gray center dial, with a black stepped ring and white numerals. The main hands are light gray, the lollipop GMT hand is dark gray, and the case is entirely coated in black PVD. The text, branding and logo on the dials are very discreetly printed and there is no 24hr track, which makes reading the second time zone a little challenging. Therefore, a little commitment to understanding how to read the GMT ...

An Owner’s Review: Two Months With The Second-Generation Apple Watch SE Fratello
Feb 4, 2024

An Owner’s Review: Two Months With The Second-Generation Apple Watch SE

The subject of this article has become utterly ubiquitous. As a lover of traditional watches, however, I am shocked that one is currently on my wrist. Through some matter of “luck” and a Black Friday Christmas sale, I am now the owner of a second-generation Apple Watch SE. I have put it through its paces […] Visit An Owner’s Review: Two Months With The Second-Generation Apple Watch SE to read the full article.

Khanjar and Qaboos Rolexes: Are they the Vintage Watch Industry’s Blood Diamonds? (Updated with New Information) – Reprise Quill & Pad
Rolex es Are they Feb 4, 2024

Khanjar and Qaboos Rolexes: Are they the Vintage Watch Industry’s Blood Diamonds? (Updated with New Information) – Reprise

Increasing demand for timepieces, especially Rolexes, with the Omani emblem is understandable given the high quality, good condition, demonstrable provenance, and rarity of most of these watches, combined with the fact that they had often been presented to their first owners in the 1970s by Sultan Qaboos in person as a token of gratitude for services rendered. Colin Alexander Smith takes a very close look at the meaning behind these rare timepieces and in this updated version of the article debunks one theory behind the dial symbol.

#TBT Building The Perfect Vintage Watch Collection With €25,000 - Tomas’s Picks From Omega, Seiko, Cartier, And More Fratello
Cartier Feb 1, 2024

#TBT Building The Perfect Vintage Watch Collection With €25,000 - Tomas’s Picks From Omega, Seiko, Cartier, And More

Late last year, I followed my colleagues’ thoughts on how would they spend their €25,000 budgets on a perfect watch collection. I had as much fun reading their articles as you did. Since no one asked me about how would I break the bank, I allowed myself to slightly adjust the brief. What would a […] Visit #TBT Building The Perfect Vintage Watch Collection With €25,000 - Tomas’s Picks From Omega, Seiko, Cartier, And More to read the full article.

Two New Seiko GMT’s and a Vintage Throwback Hit the Windup Watch Shop Worn & Wound
Seiko GMT’s Jan 31, 2024

Two New Seiko GMT’s and a Vintage Throwback Hit the Windup Watch Shop

Ask any watch collector worth their salt about their entry into watch collecting, and you’ll hear “Seiko 5” more often than not. Then ask them about which Seiko lines they enjoy now, and you’ll hear (if not the same answer) Seiko Prospex. As two of Seiko’s more accessible lines, the Seiko 5 and Prospex collections are more than just gateways – they represent the core of the Japanese brand’s ethos: reliability, excellence, and sportiness. This week we are proud to introduce not one, not two, but three new Seiko references into the Windup Watch Shop. Two hail from the Prospex Alpinist line, and the last is a standalone retro-inspired hit. Here is your Chronicle highlighting the Seiko Alpinist GMTs, models SPB377 and SPB379, and the Seiko SPRK17. As always, we invite you to join our rewards program to earn points with every purchase. Ask any watch collector worth their salt about their entry into watch collecting, and you’ll hear “Seiko 5” more often than not. Then ask them about which Seiko lines they enjoy now, and you’ll hear (if not the same answer) Seiko Prospex. As two of Seiko’s more accessible lines, the Seiko 5 and Prospex collections are more than just gateways – they represent the core of the Japanese brand’s ethos: reliability, excellence, and sportiness. This week we are proud to introduce not one, not two, but three new Seiko references into the Windup Watch Shop. Two hail from the Prospex Alpinist line, and the last is a standalone r...

Bvlgari Launches Two Octo Finissimo Models At LVMH Watch Week - One In Yellow Gold, The Other In 904L Steel Fratello
Bvlgari Launches Two Octo Finissimo Jan 30, 2024

Bvlgari Launches Two Octo Finissimo Models At LVMH Watch Week - One In Yellow Gold, The Other In 904L Steel

The Bvlgari Octo Finissimo isn’t a watch that really needs a lot of color to stand out. Its extremely flat and geometric design already makes it one of the most original watches to wear. However, for this year’s LVMH Watch Week, Bvlgari is launching two colorful versions of its 10-year-old icon. The first is a […] Visit Bvlgari Launches Two Octo Finissimo Models At LVMH Watch Week - One In Yellow Gold, The Other In 904L Steel to read the full article.