SJX Watches
Insight: Patents in Watchmaking
Patents in watchmaking are often brushed over by the brand themselves, except when tallying them in marketing material. But they are important, and can be foundational to a brand, as George Daniels’ famed co-axial escapement is synonymous with Omega. But there is a great deal more in watchmaking that can be protected with a patent than a lubrication-free escapement. A large proportion of the parts that make up a watch – from case materials to time-display mechanisms – can be patented, and often are. That begs the question: what exactly can be patented? The common obstacle encountered by a would-be inventor is that patents are notoriously difficult to secure, especially if applied for without specialist help. Going from application to approval of a patent often requires several years, and approval is not a certainty. Gaining a patent hinges on three criteria: the invention in question must be new, non-obvious, and useful. Beyond the necessary knowledge of prior inventions – in order to prove the patent-pending idea is new – the incredibly specific wording required for patents can be daunting to an independent applicant, so it usually falls to a patent attorney to lead the application process. But patents can be lucrative for an inventor, especially for an innovation targeted at the consumer, which is why new patents are registered every day. The United States Patent and Trademark Office, for instance, received just under 670,000 patent applications in 2019, and gr...
