Teddy Baldassarre
Seiko vs. Citizen: Comparing the Icons of Japanese Watchmaking
Seiko and Citizen are the two undisputed titans among Japanese watch brands, known and admired worldwide for their technical excellence, design acumen, and legendary price-to-value ratio, not to mention the role that both brands have played in the technological and cultural evolution of watchmaking in general. And while these world-renowned companies have been fierce competitors from the beginning, they have a lot in common as well. Here we present a side-by-side comparison of Seiko vs. Citizen, starting with their earliest days and concluding with an overview of what each brand is doing today. Seiko vs. Citizen: Origins of Two Japanese Watch Pioneers With its very high-tech lineup and avant-garde designs, one might be inclined to think Citizen Watch Company is a relatively new player on the worldwide watch scene, but one would be mistaken. The company today known as Citizen was founded in 1918 by Kamakechi Yamazaki as the Shokosha Watch Research Institute. The name “Citizen” first appeared on the dial of a pocket watch that Shokosha produced in 1924; it is believed to have been suggested by Yamazaki’s close friend Shinpei Goto, then the mayor of Tokyo, who believed such a watch should be universally appealing and accessible to all “citizens” of Japan. Shokosha merged with the Schmid company, a Japan-based manufacturing firm founded by expatriate Swiss watchmaker Rodolphe Schmid, in 1930 to become Citizen. Joining the expertise of Shokosha’s Japanese watchm...
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