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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

Grand Seiko Expands their Mid-Size 44GS Offerings with Two New References Worn & Wound
Grand Seiko Expands their Mid-Size 44GS Oct 12, 2023

Grand Seiko Expands their Mid-Size 44GS Offerings with Two New References

One of the more exciting releases from Grand Seiko over the last couple of years (we know – there have been a lot of new Grand Seiko releases) was the limited edition SBGW289, a pink hued watch in a 44GS case with a throwback size of just 36.5mm. Naturally, plenty of people were excited about the pink dial, but hardcore Grand Seiko nerds were particularly into the idea of a smaller 44GS case, more in-line with vintage Grand Seiko proportions, and this LE that debuted in April of last year seemed to point toward future releases along these lines that might not be so limited, and perhaps even be in more classic and sober dial colors. With Grand Seiko’s latest release, they continue to build out the lineup of smaller 44GS cases with a pair of watches that feel like they could have been part of the Grand Seiko catalog since the 1960s.  The new SBGW297 and SBGW299 have dials in white and blue, respectively, each with a classic, heavy, sunray pattern emanating from the center. This isn’t a subtle, brushed sunray texture, but a more defined series of fanned ridges that are more clearly visible and should play with the light in interesting ways. The dials, and the watches more broadly, are directly inspired by styles dating back to the 1967 introduction of the 44GS design, and there’s an understated simplicity here that is certainly core to the Grand Seiko aesthetic.  The cases match the 36.5mm proportions of last year’s SBGW289, which means they offer all of the inher...

Fratello Talks: The Experience of Visiting A Swiss Watch Manufacture Fratello
Aug 21, 2025

Fratello Talks: The Experience of Visiting A Swiss Watch Manufacture

Have you ever wanted to know what it’s like to enter the space where watches are made? These very real places remain an abstract thought to most people, as passionate as they may be about the time-telling objects on their wrists. You can read about them, see images and video, and hear all about them, […] Visit Fratello Talks: The Experience of Visiting A Swiss Watch Manufacture to read the full article.

Hands-On With The Pragma P1 – Perseverance: A 100% Swiss High-End Chronometer With High Morals Fratello
May 29, 2025

Hands-On With The Pragma P1 – Perseverance: A 100% Swiss High-End Chronometer With High Morals

Ask me whatever you want; there are no secrets. Do you want to know where the movement is from? The automatic caliber 1031-1 was developed in collaboration with Chronode SA. Please come up with something a bit more original. The spring bar? Okay, the spring bar is made by IsoSwiss from 316L steel and attaches […] Visit Hands-On With The Pragma P1 – Perseverance: A 100% Swiss High-End Chronometer With High Morals to read the full article.

MB&F;’s Affordable M.A.D.1 is Now Slimmer and Swiss SJX Watches
MB&F; ’s Affordable M.A.D.1 Aug 27, 2024

MB&F;’s Affordable M.A.D.1 is Now Slimmer and Swiss

Conceived as an affordable sub-brand of MB&F;, M.A.D. Editions has become a runaway success by making an MB&F;-esque design accessible. Now the concept has been further refined with the M.A.D.1S, where the suffix stands for slimmer, Swiss, and single cylinder. The case is thinner by almost 4 mm, and now contains a Swiss-made movement that indicates the time (approximately) on a single cylinder. Initial thoughts The original M.A.D.1 was a fun watch that was affordable but expensive, and extremely thick at almost 19 mm. The slimmed down version has sleeker proportions, and the same price tag, but offers comparatively better value. The M.A.D.1S is priced at CHF2,900, just like the original version. Like the original, the M.A.D.1S is priced well for a watch with a little bit of the MB&F; magic, but expensive for a watch of its build and movement. However, the M.A.D.1S is comparatively less expensive, and conversely offers a bit more value, because it has a slightly more upscale movement inside. Mad but more wearable Two versions of the M.A.D.1S are available, one with a blue dial and the other in purple. The blue is available to the public, while the purple is only for “Friends & Tribe”, namely associates of the brand and owners of MB&F; watches. Both will be sold via an online raffle, as is convention for the M.A.D. watches. Both editions are otherwise identical, with a case that’s substantially slimmer than the original M.A.D.1. While the original was almost 19 mm high, th...

Sequent Partners with Seconde/Seconde on What they Describe as a Smartwatch with the Most Ungrateful Solar Charging Dial Ever Made Worn & Wound
Casio n when two innovative Jul 25, 2023

Sequent Partners with Seconde/Seconde on What they Describe as a Smartwatch with the Most Ungrateful Solar Charging Dial Ever Made

It’s always a special occasion when two innovative brands partner with one another to create something truly unique. Take, for example, the Sequent SolarCharger F**KING SUN watch, a product made in collaboration between Swiss smartwatch brand Sequent and Seconde/Seconde, a Paris-based artist who uses humor and street art-inspired design to mod vintage watches for the Banksy generation. Romaric André, the mind behind Seconde/Seconde, was tapped by Sequent to add his specific style to their SolarCharge model. With a bit of tongue-and-cheek humor, André balances a minimalist dial with a cartoonish delight. Sequent may be looking to renewable energy sources (like solar), all while Seconde/Seconde’s biting commentary on how the myopic view of everyday problems (like a melting ice cream cone, as seen on the subdial) blinds us to the potential that’s still out there. This collab is a perfect pairing between the often-cited stereotype of Swiss orderliness and the Paris artist’s whimsical cynicism. Adrian Bachmann, CEO and co-founder of Sequent, seems to agree, having added his support of this partnership, “When [André] landed us his first draft, I loved the idea and meaning of it immediately.” Apart from the aesthetics of the watch itself, the Sequent is a great reinterpretation of the smartwatch. While it looks like a standard analog watch, its functionality has all the high-tech gadgetry expected for those looking for a smartwatch that’s designed for health moni...

Like coffee? The Hublot Big Bang Unico Nespresso Origin is made from it… Time+Tide
Hublot Big Bang Unico Nespresso May 14, 2023

Like coffee? The Hublot Big Bang Unico Nespresso Origin is made from it…

The Hublot Big Bang Unico Nespresso Origin finds use for recycled aluminium and coffee grounds from Nespresso capsules. You can even see flecks of coffee running throughout the rubber strap. The Hublot Greenbox is also being introduced, which will house all Hublot’s future collections. Recycled materials have been appearing more and more in Swiss luxury … ContinuedThe post Like coffee? The Hublot Big Bang Unico Nespresso Origin is made from it… appeared first on Time+Tide Watches.

VIDEO: Louis Vuitton’s travel clock comes with its own tailor-made trunk Time+Tide
Louis Vuitton s travel clock comes Jul 21, 2022

VIDEO: Louis Vuitton’s travel clock comes with its own tailor-made trunk

People often conflate wristwatches and horology as being the same thing. But the latter, in fact, encompasses hundreds more years of history and tradition . The art of luxury clocks, whether for travel or for display on a mantlepiece or desk, is often reserved for lofty Swiss brands who have made significant advancements in clock … ContinuedThe post VIDEO: Louis Vuitton’s travel clock comes with its own tailor-made trunk appeared first on Time+Tide Watches.

Grand Seiko extends warranty period from three to five years for all purchases made after 1/1/2021 Time+Tide
Grand Seiko extends warranty period from Sep 16, 2021

Grand Seiko extends warranty period from three to five years for all purchases made after 1/1/2021

Usually when we discuss Grand Seiko it’s all about their faceted designs, nature-inspired dials, and the value they pose against their Swiss competitors with the great amount of hand-finishing they present at lower price points. Now another box can get ticked off for buyers of the brand with the news that Grand Seiko recently announced … ContinuedThe post Grand Seiko extends warranty period from three to five years for all purchases made after 1/1/2021 appeared first on Time+Tide Watches.

HANDS-ON: If you hate smartwatches, you’ll love the Moser Swiss Alp Watch Final Upgrade Time+Tide
Feb 2, 2021

HANDS-ON: If you hate smartwatches, you’ll love the Moser Swiss Alp Watch Final Upgrade

Forget Swiss neutrality, Moser are not a brand afraid to court controversy. This was made abundantly clear in January 2016, when they revealed a new watch in response to the launch of the Apple Watch from the previous year. The Moser Swiss Alp Watch was born as a satirical take on the watch industry’s mad … ContinuedThe post HANDS-ON: If you hate smartwatches, you’ll love the Moser Swiss Alp Watch Final Upgrade appeared first on Time+Tide Watches.

7 crazy creative Seiko mods that don’t look like *ahem* Swiss steel sport watches Time+Tide
Seiko mods Dec 4, 2020

7 crazy creative Seiko mods that don’t look like *ahem* Swiss steel sport watches

If you aren’t across Seiko modding, that’s fair enough. While popular in some circles of the watch community, it certainly isn’t a mainstream practice, despite the level of fervour of its disciples. Earlier in the year we took a look at a few pretty interesting mods that had been made, including with painted dials, ceramic … ContinuedThe post 7 crazy creative Seiko mods that don’t look like *ahem* Swiss steel sport watches appeared first on Time+Tide Watches.

RECOMMENDED READING: Timex’s new watches are Made in America … sort of Time+Tide
Timex s new watches are Apr 18, 2019

RECOMMENDED READING: Timex’s new watches are Made in America … sort of

Even though they might not be as premium a name as their Swiss counterparts, Timex is a legendary company with a long history and one of the greatest ad lines of all time. Who hasn’t heard, “It takes a licking and keeps on ticking”?  In recent years, Timex has been proactive in exploring that legacy, … ContinuedThe post RECOMMENDED READING: Timex’s new watches are Made in America … sort of appeared first on Time+Tide Watches.