Teddy Baldassarre
Citizen Eco-Drive Guide
The history of the watch industry is rife with groundbreaking technological developments that came about through necessity. Dive watches’ unidirectional rotating bezels were developed to save the lives of scuba divers by ensuring they wouldn’t misread their time underwater and inadvertently run out of oxygen. Luminous paint on watch dials was invented so wearers could read the time in the dark or underwater. Antimagnetic innovations in watch movements came about as everyday life in the 20th century exposed us to more and more electromagnetic fields that affected our watches’ efficient running. One of the more recent examples is Citizen’s now-famous and still-exclusive Eco-Drive movement - which emerged as a direct result of the worldwide energy crisis that galvanized environmentalists in the 1970s. Citizen pocket watch from 1924 Citizen, like all watch companies that trace their history back to the early 20th Century, was a traditional watchmaker long before it became an innovator in high-tech, electronic timekeeping - founded in 1918 in Japan, as the Shokosha Watch Research Institute. The name “Citizen” first appeared on one of the company’s pocket watches in 1924, an indication that Shokosha, which officially became Citizen Watch Company in 1930, would be devoted to making timepieces that were accessible to “all citizens” of Japan, and eventually, of the world. By the 1970s - with several milestones under its belt, including the first calendar wat...
