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Field Watch

The military-utility tool watch genre. WWI trench → WWII Dirty Dozen → MIL-W-46374 → Hamilton Khaki and Marathon GPM.

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Studio Underd0g 02Series Gen 2: The Cult Field Watch Gets a Proper Refresh

More colors, a reshaped case, and a movement upgrade, the 02Series Gen 2 fixes almost everything the original left on the table

Introducing the Alterum Worldtimer, a Minimalist Take on a Notoriously Busy Complication Worn & Wound
Oct 23, 2024

Introducing the Alterum Worldtimer, a Minimalist Take on a Notoriously Busy Complication

You might be familiar with the work of Justin Walters through his work with Marin Instruments, which burst onto the microbrand watch scene back in 2021 with a unique, contemporary spin on the classic skin diver. Justin has just launched a new brand, the Alterum Watch Company, which he’s been teasing to those of us in the industry for nearly as long. It’s great to see the watch finally made public, and to see Justin fully emerge as one of the most interesting watch design minds working today. Between this initial release for Alterum and the ongoing work with Marin, we’re seeing a clear, modern aesthetic evolve right before our eyes. Best of all, these watches are accessible to just about anyone, proving once again that you don’t need to spend a small fortune for thoughtful and interesting design.  The working principle behind the Alterum Worldtimer is one of simplicity, or “cutting away the chaos,” as Justin puts it. We’ve heard and seen this before, of course. Many brands attempt to reach a minimal design, but it’s hard to think of one that starts with a worldtimer, a genre of watch that’s busy almost by definition. But it’s a good test, when you think about it. If the goal of Alterum as a brand is simplicity and clarity, finding success with a worldtimer would seem to bode quite well for future projects. In many ways the Alterum Worldtimer feels familiar, at least in its functionality, but when you really start digging into the details you come to und...

Introducing - The Union Glashütte 1893 Johannes Dürrstein Edition Moon Phase in Rose Gold Monochrome
Union Glashütte Oct 23, 2024

Introducing - The Union Glashütte 1893 Johannes Dürrstein Edition Moon Phase in Rose Gold

In 1893, Johannes Dürrstein, a distributor for A. Lange & Söhne, founded his own watchmaking business, which eventually evolved into what we now know as Union Glashütte. Today, the Swatch Group-owned brand is famous for keeping the traditions and aesthetics of Saxon watchmaking, offering a range of competitively priced models across seven collections. The 1893 […]

Introducing - The Handsome Moritz Grossmann 37 Arabic Vintage Monochrome
Moritz Grossmann 37 Arabic Vintage As Oct 15, 2024

Introducing - The Handsome Moritz Grossmann 37 Arabic Vintage

As one of the most important advocates of high-end German watchmaking – which feels relevant considering the importance of the brand’s name, being the founder and director of the German School of Watchmaking – Moritz Grossmann has long demonstrated its ability to create technically advanced watches. And in recent years, we’ve also witnessed the creation […]

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Citizen Promaster Sky Our ongoing Oct 14, 2024

Enthusiast Spotlight: Flying the Friendly Arizona Skies with Erin and Paul Hooker and Citizen Promaster Sky

Our ongoing Enthusiast Spotlight series is all about uncovering passionate people who care deeply about the objects with which they surround themselves. For our latest installment, we spend the day with aviation enthusiasts and pilots Erin and Paul Hooker from Phoenix, AZ. These two young and ambitious aviators define enthusiasm to a tee. For them, flying has become an absolutely essential part of their live/work/play equation. Precision gauges and instruments are now more important to them as ever.  We strapped some of Citizen’s latest Promasters, including both Sky and Dive models, onto their wrists to get their first impressions and understand just how important having a robust tool watch is to their day-to-day. The post Enthusiast Spotlight: Flying the Friendly Arizona Skies with Erin and Paul Hooker and Citizen Promaster Sky appeared first on Worn & Wound.

Duxot Henri Review: A Worthy Seamaster Homage for the Price, If You Don’t Pay Retail Two Broke Watch Snobs
Omega Seamaster Professional 300m Oct 14, 2024

Duxot Henri Review: A Worthy Seamaster Homage for the Price, If You Don’t Pay Retail

In my ongoing quest to find budget alternatives to the several thousand-dollar watches I pine over, I’ve discovered a new timepiece for which I’ve developed mixed feelings. The Duxot Henri Diver Automatic is the latest in my collection. I bought it after trying on an Omega Seamaster Professional 300m with the white dial and falling in love with it. Knowing it’d be a while before I could afford the Omega, and realizing it was just a little too large for my small wrists, I set out a suitable alternative.

The Panerai Luminor Venticinque PAM02025 Celebrates Paneristi’s 25 Years SJX Watches
Panerai Luminor Venticinque PAM02025 Celebrates Oct 11, 2024

The Panerai Luminor Venticinque PAM02025 Celebrates Paneristi’s 25 Years

Established in 2000 just as Panerai was started on its ascent to being the hottest brand of the following decade, Paneristi is a community of brand enthusiasts. Panerai is marking the group’s 25th anniversary with the Luminor Venticinque PAM02025, which was just launched at P-Day 2024, an annual global gathering of Panerai fans that just took place in Kuala Lumpur. According to Panerai, the PAM02025 was conceived as a modern take on the Luminor 1950 PAM00127 “Fiddy”. Employing the 44 mm Luminor 1950 case, the PAM02025 has the classic Luminor design, but with modern aesthetic tweaks, including a “brunito” steel case of brushed, aged alloy and a gradient blue “sandwich” dial. Initial thoughts The PAM02025 has many elements that will appeal to Panerai enthusiasts who like its traditional designs, including the pencil hands and “upside down” crown-lock bridge. Panerai certainly took note of the feedback about the prior Paneristi edition that sported a large anniversary emblem on the dial (which is now relegated to the case back). It’s best described as a modernised take on the historical Luminor since the design is old school, but the smoked blue dial and “brunito” steel case mark it out as a watch of today. No doubt some Paneristi will have left out the modern elements and opted for the larger, 47 mm case plus a correspondingly larger movement, but the PAM02025 is a good compromise between new and old – different but doesn’t feel like it’s trying...

Introducing - The New Delma Oceanmaster Oliver Heer Ocean Racing, with Full-Lume Dial Monochrome
Casio n like Oct 10, 2024

Introducing - The New Delma Oceanmaster Oliver Heer Ocean Racing, with Full-Lume Dial

This year, Swiss watchmaking brand Delma celebrates 100 years since the company which led to its creation was founded in Lengnau with a few notable exemplars released to mark the occasion, like the Delma 1924 Tourbillon, made in collaboration with the renowned La Chaux-de-Fonds watchmaker Olivier Mory, or the Delma Heritage Chronograph 100 years. Also, […]

Price of Admission: What is the Least Expensive Blancpain? Teddy Baldassarre
Blancpain ? Blancpain Oct 10, 2024

Price of Admission: What is the Least Expensive Blancpain?

Blancpain is the oldest Swiss watchmaker in existence, founded in 1735, as well as one of the most respected and, it is fair to say, one of the most intimidating for a newcomer to approach. This is not just because of the uniformly high prices - nearly all fall within a five-figure range - but also because of the vast diversity within the maison’s collection, which has emerged naturally after literally centuries of uninterrupted watchmaking. Many savvy watch enthusiasts, even ones relatively new to the game, are at least passingly familiar with the brand’s Fifty Fathoms dive watch and its place in that popular category’s historical pantheon, but remain largely unaware of other intriguing timepieces within Blancpain’s portfolio - some simple and understated, others paragons of horological complexity. Moreover, some of these aspirational aficionados are likely seeking out their first Blancpain watch, and attempting to decipher exactly what an entry-level timepiece from the venerable brand would be - what it costs and what it offers for that price. Continuing our “Price of Admission” series (which kicked off with Bilal Khan’s spotlight on Cartier), I will be examining the least expensive choices for an entry-level Blancpain, covering dress and sport options as well as a variety of case materials.  Like most any watch brand in the luxury category, Blancpain’s most approachable models from a price perspective are those in cases of steel, rather than pr...

Introducing a Sporty New Allure Chronograph from Depancel Worn & Wound
Oct 8, 2024

Introducing a Sporty New Allure Chronograph from Depancel

Clement Meynier, an engineer, was fascinated by the automotive and horological world, which led him to enroll in a watchmaking training center in Geneva. Six years ago, he established his watch brand called Depancel, a name derived from a combination of three French car manufacturers: Delage, Panhard, and Facel. He aims to create watches that embody the same philosophies and creative freedom as those represented by these historic brands. Since its beginning, they have also established strong connections with the motorsport world. This includes participating in events such as the Rétromobile Paris and Epoqu’Auto Lyon and serving as the Official Sponsor of GPX Racing. Most recently, the company has partnered with the Masters Historic Championship at Silverstone in the UK. New for 2024, Depancel is updating its Allure watch with a sleeker and more refined 36mm stainless steel case. The lug-to-lug tip measurement is only 42.8mm, and the overall thickness is just 10.95mm, making it suitable for any gender or wrist size. The cushion case design of this watch is inspired by the 1970s, and it is made almost entirely of brushed steel, with the bezel being the only part that is mirror-polished. The short angular lugs and the shape of the end links give the appearance of an integrated bracelet, even though it is not. This design allows the watch to resemble an integrated bracelet sports watch, which is currently very popular while allowing you to pair it with your preferred straps...

H. Moser & Cie.’s First-Ever Retrograde Seconds SJX Watches
H. Moser & Cie.’s First-Ever Retrograde Oct 7, 2024

H. Moser & Cie.’s First-Ever Retrograde Seconds

The newly-launched Pioneer Retrograde Seconds is the first wristwatch with the complication from H. Moser & Cie. The retrograde seconds complication was developed by Geneva movement specialist Agenhor, in which Moser acquired a stake not too long ago. The Retrograde Seconds features the sporty Pioneer case and a midnight blue fumé dial with a large, 30-second retrograde counter at six o’clock. Every 30 seconds, the retrograde hand jumps back to the starting point with the help of the double-snail cam, which is visible below an open-worked bridge for the seconds hand. Initial thoughts The Pioneer line is home to many of Moser’s unusual complications, such as the Cylindrical Tourbillon Skeleton and Perpetual Calendar. The Pioneer case is sporty with a 120 m water-resistance rating and vent-like flanks, but not a conventional sports watch like the Streamliner, its more popular sibling with an integrated bracelet. The Retrograde Seconds takes the sportiness a step further with the retrograde counter that resembles an instrument display. The grey-coated scale and bridge of the retrograde seconds fits the overall aesthetic, while also adding contrast to the all-blue dial. Visuals aside, the Retrograde Seconds is a relatively simple yet engaging complication that keeps the watch accessible. Priced at CHF19,900, the Pioneer Retrograde Seconds is one of the most affordable watches in the Moser catalogue. It delivers much that Moser is known for – a minimalist, smoked dial a...

Introducing - The New EU-Exclusive Grand Seiko SBGW321 Nishikigoi and SBGY040 Chisen Teien Monochrome
Grand Seiko SBGW321 Nishikigoi Oct 3, 2024

Introducing - The New EU-Exclusive Grand Seiko SBGW321 Nishikigoi and SBGY040 Chisen Teien

Japanese nature and culture have long been a deep source of inspiration for Grand Seiko, which has managed to merge serious watchmaking credentials with a unique sense of style, infused with references to its country of origin. For most of its watches, this connection with Japan takes shape on the dials, which are known to […]

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Ming area oozing Oct 3, 2024

Exploring and Photographing Art Deco Gems in Los Angeles with March LA.B’s New AM2 GMT

Los Angeles, California instantly conjures images of sea, sun, and starlets. However L.A. is also a treasure trove of architectural gems, many of which have become icons of both film, design, and culture. Many of these buildings were either designed during or heavily influenced by the Art Deco movement of the 1920s and ‘30s. March LA.B is a French watch company that’s deeply inspired by the design cues emanating from Southern California in the early 20th century-specifically in Los Angeles-hence the “LA” embedded within their name. Their watch design nods to the great architectural icons built during this booming area oozing with style, sophistication, and a certain je ne sais quoi. We took March LA.B’s newest model, the AM2 GMT, along for the ride while photographing three of L.A.’s most iconic Art Deco architectural gems, the Los Angeles Central Library, the CalEdison Building, and the Griffith Observatory. Coming all the way from Biarritz, France (a.k.a. the B in their name), the AM2 GMT was created to be an ideal companion for both cross-continental travel and curated urban exploration. The post Exploring and Photographing Art Deco Gems in Los Angeles with March LA.B’s New AM2 GMT appeared first on Worn & Wound.

Revival-Brand Edouard Koehn Debuts Split-Seconds Chronograph SJX Watches
Patek Philippe before establishing his own Oct 1, 2024

Revival-Brand Edouard Koehn Debuts Split-Seconds Chronograph

A dormant name recently revived, Edouard Koehn was once famous for its high-quality pocket watches, usually signed “Ed. Koehn”, one of which inspired the Legacy Rattrapante Split-Seconds Chronograph. Powered by an automatic calibre made by Concepto, the Legacy Rattrapante has a fired enamel dial inside a stainless steel case. Initial thoughts Though it was resurrected only a short while ago, Edouard Koehn has put out a variety of watches, ranging from chunky sports watches to world-timers. The Legacy Rattrapante is its most classical design to date. The styling essentially replicates a vintage pocket watch, so it’s not imaginative, but the functional simplicity is appealing. But because the watch employs a Concepto calibre, it is thick at 14.6 mm high, which is at odds with the vintage-inspired design. And the Legacy Rattrapante is also pricey at almost CHF16,000, or about US$19,000. Though the fired enamel dial is an expensive bonus, it still costs double the Habring² Doppel, which has a more sophisticated movement for almost half the price. Pocket watch style Born in Germany, Edouard Koehn (1839-1908) was a watchmaker who worked at Patek Philippe before establishing his own brand in Geneva that produced watches signed “Ed. Koehn” as well as under the brand name, H.R. Ekegren, a Danish brand he acquired. Koehn’s son, also named Edouard, inherited the firm, which went bust during the Great Depression. Several years ago, the Edouard Koehn trademark was acquir...

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Christopher Ward Sep 29, 2024

A Week in Watches Ep. 90: Formex and Fears Focus on Fun (Complications)

On episode 90 of A Week in Watches, Zach Weiss covers three exciting and fun new releases, two of which have uncommon complications. First up is the new Formex Stratos UTC, which while being a GMT, operates unexpectedly. Next, is the new Fears Brunswick 40.5 Jump Hour, a non-limited version of the watch they released with Christopher Ward a few years back. Lastly, we have the Bell & Ross BR-03 Horizon, which continues the brand’s playful take on pilot instrumentation. Check it out below, and please like and subscribe. This episode was sponsored by Sternglas and their new Naos Pro Automatik Watch. As a special feature with this release, early buyers can secure a gold-toned Miyota 9015 movement. Head to sternglas.com to learn more. The post A Week in Watches Ep. 90: Formex and Fears Focus on Fun (Complications) appeared first on Worn & Wound.

New: Stowa Flieger Verus Black Forest Lagoon Deployant
Stowa Sep 28, 2024

New: Stowa Flieger Verus Black Forest Lagoon

The Stowa Flieger Verus Black Forest Lagoon is a timepiece that stands out in the crowded market of pilot watches. It is part of Stowa's modern Verus collection and features a 40 mm ‘Black Forest’ case, a nod to the region where the company is based. The design is inspired by the Blautopf in Baden-Württemberg, known for its dark woods and strikingly blue waters, which is reflected in the watch's unique dial design.

Frederique Constant Classic Date & Moonphase Review Teddy Baldassarre
Frederique Constant Classic Date & Moonphase Sep 27, 2024

Frederique Constant Classic Date & Moonphase Review

Frederique Constant takes a consistent, evolutionary approach to the design language used in its Classic collection. Sometimes those evolutionary leaps are larger than others. This is certainly the case with two additions to the collection released earlier this year: the Manufacture Classic Date, and Classic Moonphase Date, which have undergone a series of both small and large changes that represent a marked maturity for the brand. The new watches will find themselves squarely in front of a new audience as a result, and bring a welcome set of options in the often neglected formal genre at a sub-$5,000 price point. In hand and on wrist, these watches bring a surprising level of sophistication thanks to a keen attention to detail. If this isn’t a brand you’ve taken seriously in the past, it might be time for a second look.  In an era dominated by sports watches and so-called GADA watches, it’s easy to forget just how essential a dedicated clean, classical, formal watch can be. They are easy watches to overlook, as their beauty lies in the small details rather than big, eye -catching flourishes, but with a little patience, these watches can be just as compelling as anything else out there. If the brand respects the process, that is. With minimal complications, scales, and bezels to work with, the design and execution of the few details that are present are paramount to evoking the necessary emotions. There is nothing to hide behind here. The odd shape or finish of an h...

Introducing: The Jaeger-LeCoultre Reverso Tribute Monoface In A New Size And Two Colorways Fratello
Jaeger-LeCoultre Reverso Tribute Monoface Sep 27, 2024

Introducing: The Jaeger-LeCoultre Reverso Tribute Monoface In A New Size And Two Colorways

Jaeger-LeCoultre says the two new Reverso Tribute Monoface models are a perfect fit for both men and women. Well, first, we must try these watches in real life before passing a judgment like that. They look promising, though, thanks to their dimensions, which stay close to the original Reverso from 1931. Other new additions to […] Visit Introducing: The Jaeger-LeCoultre Reverso Tribute Monoface In A New Size And Two Colorways to read the full article.

First Look - The New Bulgari Octo Roma Striking 8 Days Monochrome
Bulgari Octo Roma Striking 8 Sep 25, 2024

First Look - The New Bulgari Octo Roma Striking 8 Days

Bulgari’s personality is intrinsically shaped by Rome, incorporating elements of the city’s magnificent imperial architecture into its fabulous jewellery and watches. The iconic Octo family, which includes the invincible legion of ultra-thin, record-breaking Octo Finissimo models, welcomes the new Octo Roma Striking 8 Days. If the watch looks familiar, it’s because the movement powering this […]

REVIEW: Hands On With The M.A.D.1 S WatchAdvice
MB&F; Sep 25, 2024

REVIEW: Hands On With The M.A.D.1 S

A revolution in affordable Haute Horlogerie with the latest M.A.D.1S. What We Love: Affordable haute horology timepiece The three-blade rotor design is well thought out, with it becoming even more fun with lume activated! Despite its thickness, the timepiece sits very well on the wrist thanks to the flat case back. What We Don’t: The hour time barrel is read right to left as it spins counter-clockwise when it should be read left to right The racing-inspired textile leather strap lacks adjustment for slim wrists. Lack of secondary strap choices from M.A.D Editions! Overall Rating: 8.75/10 Value for Money: 9/10 Wearability: 8/10 Design: 9/10 Build Quality: 9/10 The M.A.D.1S. is one of the best, if not the best, horological “fun” pieces that are available on the market right now. There are not too many other watches in the luxury world of horology that offer such an amusing timepiece that gets everyone talking, even non-watchgoers! The M.A.D 1 has a relatively short-lived history, as it was first released in June 2021; however, since then, it has been met with an overwhelming reception, giving more and more incentive for the M.A.D. Editions brand to keep creating more innovative, affordable entertainment timepieces! View this post on Instagram A post shared by Chamath Gamage (@champsg) The brand new 2024 M.A.D.1S. models To understand how M.A.D.1 first came about, we need to look at how the brand M.A.D Edition started and how its big sister brand, MB&F;, played a maj...

Panerai’s Latest Collaboration with the NAVY SEALS Highlights the Submersible in Four Variations Worn & Wound
Panerai s Latest Collaboration Sep 24, 2024

Panerai’s Latest Collaboration with the NAVY SEALS Highlights the Submersible in Four Variations

Panerai has announced a quartet of watches made in partnership with the U.S. NAVY SEALS, a capsule collection meant to highlight the brand’s mission of crafting reliable, purpose driven watches. All of the models share an aesthetic link through the use of camo patterns and dial effects and are based on collector favorite references from the Submersible collection. In a catalog filled with burly, oversized watches, the Submersible line is perhaps the most outwardly sporty, reflecting a more contemporary approach to divers, chronographs, and GMTs than you might find in the brand’s more heritage focused lines. The first model to receive the Navy Seals treatment is the Submersible QuarantaQuattro NAVY SEALS PAM01518. As the name suggests, this one is based on their stainless steel 44mm Submersible. Instead of their regular lume application, this one features sand-colored SuperLuminova on the hands, markers, and lume pip on the bezel. It is equipped with the Panerai P.900 caliber in-house automatic movement, which operates at 28,800 beats per hour and boasts a substantial 3-day power reserve. “NAVY SEALS” is displayed on the dégradé black to anthracite dial at 6 o’clock. When the watch is flipped over, a beautifully engraved commemoration of the NAVY’s special forces team is revealed. It is rated for water resistance up to 300 meters. The second model is the Submersible QuarantaQuattro GMT NAVY SEALS Carbotech PAM01513. Similar to the previous model, this one is b...

Why I Bought It: Grönefeld 1941 Remontoire Quill & Pad
Grönefeld 1941 Remontoire There are Sep 22, 2024

Why I Bought It: Grönefeld 1941 Remontoire

There are some watches you fall for the moment you see them. Sometimes that initial infatuation passes and you move on to the next temporary obsession, but then there are those instances in which the more you see, talk about, and learn about a piece and its origins the more you resolve to save up to buy one. For GaryG, the Grönefeld 1941 Remontoire was one of the latter.

Indie-Focused IAMWATCH Registration and Programme SJX Watches
Konstantin Chaykin Kari Voutilainen Sep 20, 2024

Indie-Focused IAMWATCH Registration and Programme

Announced a month ago, IAMWATCH is a three-day event centred on independent watchmaking that encompasses lectures, classes, and panel discussions. Taking place in Singapore from October 18 to 20 at the Edition hotel, Iamwatch has just revealed its programme for the event, which promises three full days – from breakfast to sundown drinks – of watches, watchmakers, and watch industry personalities. Entry is free but registration online is required. Boldface names attending the event include independent watchmakers Felix Baumgartner, Konstantin Chaykin, Kari Voutilainen, and Rexhep Rexhepi; watch entrepreneurs Jean-Claude Biver, Manuel Emch, Maximilian Büsser, and Jean Arnault; and auctioneers Aurel Bacs and Sam Hines. Konstantin Chaykin, Felix Baumgartner, and Rexhep Rexhepi Each day begins with a breakfast hosted by industrial notables, including Maximilian Büsser on October 19. The breakfast is followed by a full schedule, including daily lectures about history and horology by historian David Rooney, author of About Time, a history of timekeeping. Jean Arnault, Aurel Bacs, and Manuel Emch Afternoons include classes on various topics, including Jean-Claude Biver on being a watchmaking entrepreneur – a pitch perfect match of speaker and subject if there ever was one. Panel discussions take place daily as well, including one dedicated to independent watchmaking on the final day, October 20, moderated by myself with Felix Baumgartner, Kari Voutilainen, Rexhep Rexhepi ...

Hands-On: the Xeric Artemis Chronograph Worn & Wound
Omega Speedmaster John F Kennedy Sep 18, 2024

Hands-On: the Xeric Artemis Chronograph

Picture this: You’re playing Thursday night trivia and the DJ asks which watch was first worn on the moon. The softball question generates bar-wide high fives as everyone celebrates their collective awareness of Buzz Aldrin’s Speedmaster that forever married watches and space travel into pop culture lore. Less than a year after we took our first small steps on the moon, the Apollo 13 mission sought a return to our celestial stomping grounds. Once again, a watch stole our collective attention, this time as part of the ill fated Apollo 13 mission. The world heard the phrase “Houston, we’ve had a problem here” and held its collective breadth as the safe return of three astronauts packed into a Lunar Module 200,000 miles from earth became dependant on their ability to precisely time a 14 second burn of the module’s thrusters – a task achieved with a NASA qualified Omega Speedmaster. John F. Kennedy famously declared that we choose to go to the moon not because it is easy, but because it is hard. While nothing about the nearly tragic Apollo 13 story makes this land-loving watch nerd want to get a closer view of the stars, others feel inspired to embody Kennedy’s words and to keep pushing farther… 586 times farther, to be exact. Kicking off this exciting new phase of space travel is NASA’s Artemis Program, which will bring a new generation of astronauts to the moon with new technology to be used on the quest for Mars. The Watch Watch collectors looking to cel...

Business News: Bulgari and Six Independents Join Watches & Wonders 2025 SJX Watches
Christiaan van der Klaauw Kross Studio Sep 17, 2024

Business News: Bulgari and Six Independents Join Watches & Wonders 2025

Continuing the evolution and growth of Watches & Wonders Geneva (WWG), the event will see new additions next year, with Bulgari coming on board as a major exhibitor, along with a half dozen independent brands, including Christiaan van der Klaauw, Kross Studio, and HYT. Bulgari will then become the second major jewellery to show at the event, after Cartier, which historically dominated the Geneva fair when it was still known as Salon International de la Haute Horlogerie (SIHH). WWG was essentially a renamed SIHH after the demise of Baselworld, and Cartier retained its most-favoured status at the event even after the transition to WWG in 2020. As WWG has evolved, however, the balance of power has shifted, as reflected by the recent additions to the event’s governing board. While Cartier and its parent Richemont once had half the seats on the board, the pair now account for just two seats on the expanded, seven-member board, which now includes LVMH, the French luxury group that owns Bulgari. The last SIHH ever that took place in 2019 Indies and youth The addition of six more independent brands to WWG add to its diversity, with a majority of the exhibitors now being small and tiny independent brands. But as was the case with Baselworld before, the independent brands participating are a mixed bad of the good, the bad, and the ugly, which is one reason why some established independent brands are doing their own thing outside the fair – and which ironically was the reason SIH...