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Meet MoonSwatch #31 - The Mission To The Pink Moonphase Fratello
Omega Mar 22, 2025

Meet MoonSwatch #31 - The Mission To The Pink Moonphase

Not even a month ago, I wrote an article about the new Speedmaster MoonSwatch 1965. That was the 30th iteration of this collaboration between Swatch and Omega. Now we’ve got the next one, number 31, the Mission To The Pink Moonphase. Those who followed the press conference on Swatch Group’s annual results could have seen […] Visit Meet MoonSwatch #31 - The Mission To The Pink Moonphase to read the full article.

A Hands-On Introduction To The Formex Essence Ceramica Skeleton COSC Automatic 41mm Fratello
Formex Essence Ceramica Skeleton COSC Mar 20, 2025

A Hands-On Introduction To The Formex Essence Ceramica Skeleton COSC Automatic 41mm

Formex is well known for bringing the heat to much more expensive brands in terms of features and pricing. Today, as the opening salvo of the company’s 25th-anniversary celebrations, the heat gets dialed up a little more. Say “hello” to the new Formex Essence Ceramica Skeleton COSC Automatic 41mm. Yes, that’s a mouthful, but it […] Visit A Hands-On Introduction To The Formex Essence Ceramica Skeleton COSC Automatic 41mm to read the full article.

Time to Pack: Packing for Work and Play with the Nomatic Method Luggage Worn & Wound
Mar 20, 2025

Time to Pack: Packing for Work and Play with the Nomatic Method Luggage

  Packing for work trips requires efficiency, organization, and the right gear-and the Nomatic Method Carry-On delivers on all fronts. In this video, Kat Shoulders takes a closer look at this modern, expandable carry-on that’s been her reliable travel companion over the past several months. Designed to hold up to 20% more than other bags of its size, it features thoughtful details like silent-glide wheels, a sturdy aluminum handle, and a built-in compression panel to help maximize space. Whether it’s navigating busy airports or fitting extra photo gear for longer trips, this bag is built to handle it all. Inside, packing cubes play a key role in keeping clothes compact and organized, while a selection of travel accessories-from the Navigator Tote to a Bellroy dopp kit-help streamline the packing process. Tech and camera gear are also essential, including the Profoto Clic Octa Softbox for on-the-go shoots, an iPad or MacBook for editing, and a portable power bank to stay charged while traveling.     Whether you’re a frequent traveler or just looking to upgrade your packing game, this video offers a bit of insight into how to make the most of your carry-on space.Get all the details on Kat’s packing style and her professional tools, along with her very own gear hacks and tricks of the trade. We hope that Time to Pack will continue to be that kind of content you didn’t even know you needed-watch-based content that delves into travel gear and packing in ri...

The Entry-Level Urwerk UR-101 Gets the T-Rex Treatment SJX Watches
Urwerk UR-101 Gets Mar 19, 2025

The Entry-Level Urwerk UR-101 Gets the T-Rex Treatment

Modelled on the first-ever Urwerk wristwatch, the UR-101 T-Rex is the independent watchmaker’s latest entry-level model. Priced at CHF38,000 before taxes, or about US$43,000, the UR-101 combines the brand’s signature wandering hours display with an aged bronze case finished with a scale-like guilloche. Initial thoughts Urwerk doesn’t do vintage-inspired watches often, and when it does the result is restyled enough to make it clearly modern. This is in keeping with the brand founders’ ethos, which looks forward rather than back. That’s the case with the UR-101 T-Rex. Though it takes the same form as the vintage original, it’s recognisable as a new creation. The vintage-inspired concept is appealing, as is the sub-US$50,000 price. While I like the idea of a revival, I find the “T-Rex” pattern a bit too aggressive. A polished finish that replicates the original would have been unimaginative, but more subtle engine turning would be an interesting counterpoint to the avant-garde style of the watch. That said, since the UR-101 is a limited edition of 100 pieces, I can safely assume that new variants are planned for the future. The tab on the back releases the crown to set the time Vintage inspired The new UR-101 is Urwerk’s second historically-inspired watch after the UR-102 “Reloaded” of 2023 that was similarly based on the brand’s early creations. Like its predecessor, the UR-101 retains the form of the vintage original, but is scaled up to 41 mm wide ...

The Highly Anticipated M.A.D.2 is Here Worn & Wound
MB&F; ’s total revenue Mar 18, 2025

The Highly Anticipated M.A.D.2 is Here

The M.A.D.Editions M.A.D.2 is finally here. This is, perhaps, the most inevitable release of the year. It’s like starting your series of space operas with “Episode IV,” you know that at some point V is coming (and, indeed, I-III, but we’ll save that conversation for another day). Following up one of the most discussed watches of the last few years is certainly no easy task, and the M.A.D.2 comes to market at a very different time than its predecessor, at least in terms of what’s desirable at the moment.  At this point, we all know the story: Max Büsser, in an effort to make something for his friends and collaborators who could likely never afford the high priced watches they helped him create, created a small batch of watches with an inverted rotor and an unusual time telling apparatus read from the side of the case. The M.A.D1 became a viral hit in the watch community, spawned a bunch of variants, and an improved “S” model just last year. Along the way, the M.A.D.Editions project became a brand unto itself, generating around 20% of MB&F;’s total revenue in 2024. And in the three short years since the first M.A.D.Editions watches appeared, the appetite for avant-garde and experimental designs at approachable price points has increased dramatically. In other words, M.A.D.Editions is no longer the only game in town (but they’re still the only affordable way to get a little bit of that Max DNA in a watch without spending tens of thousands of dollars, or mor...

Business News: Breitling Adds Gallet to Portfolio SJX Watches
Breitling Adds Gallet Mar 18, 2025

Business News: Breitling Adds Gallet to Portfolio

One of the badly kept secrets in Swiss watchmaking has just come true: Breitling has acquired Gallet. Backed by Swiss private equity firm Partners Group, Breitling has been slowly building itself into a group of brands. The Gallet acquisition comes a little over a year after Breitling took over Universal Genève. According to Breitling chief executive Georges Kern speaking to Fratello Watches, Gallet will be positioned in the sub-CHF3,000 range, topping out at CHF5,000. This puts its squarely in the segment of established brands like Tudor and Longines, which enjoy unparalleled economies of scale, as well as online-only micro brands that lack the overhead of established brands. The rationale of acquiring Gallet is clear. As Mr Kern mentions in his Fratello interview, it gives Breitling a stronger position vis a vis third-party retailers since the brand can now offer products across the price spectrum, with Universal Genève at the very top. This is particularly relevant as many brands owned by luxury groups like Richemont continue to withdraw from third-party retailers. Another factor that is left unsaid in the interview is the enlarged group presumably improves the odds of an exit for Breitling’s private-equity backers. Partners Group bought a majority stake in Breitling at end 2022 from CVC Capital, another private equity firm that bought Breitling in 2017. According to news reports at the time, CVC divested part of its Breitling stake at over five times the 2017 valua...

My Short List Of Gallet Watches You Might Consider Adding To Your Collection  Fratello
Breitling s acquisition Mar 18, 2025

My Short List Of Gallet Watches You Might Consider Adding To Your Collection 

I dare say there isn’t another site on the internet where you can find more in-depth articles about vintage Gallet watches. Following yesterday’s announcement about Breitling’s acquisition of the brand, we will briefly look at the most interesting Gallet watches ever produced. I made an effort and counted; over the last six years, I have […] Visit My Short List Of Gallet Watches You Might Consider Adding To Your Collection  to read the full article.