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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Introducing – The Montford Watch Co. Rubus, A Cool Field Watch with Charity in Mind Monochrome
Dec 11, 2023

Introducing – The Montford Watch Co. Rubus, A Cool Field Watch with Charity in Mind

It can get a bit tiring introducing “another” affordable field watch from “another” new microbrand, but the Rubus from Montford Watch Company is different, supporting Tusk’s charity work in Africa with a well-thought timepiece that’s anything but an afterthought. From the textured steel grey dial, proven automatic movement and a pair of cool straps, the […]

The Three Watch Collection for $5,000: Reader Edition – George Nelson Worn & Wound
Seiko SKX013 – $300-$500 During Dec 8, 2023

The Three Watch Collection for $5,000: Reader Edition – George Nelson

Editor’s Note: In this week’s installment of our ongoing “3 for 5k” series, reader George Nelson takes us through his personal collection, and his growth as a collector. He frames this as a typical “diver, daily driver, dress watch” arrangement, but each watch is much more personal than simply checking off a collecting box. You can make your submission to the Three Watch Collection – Reader Edition by filling out the form right here. I feel very fortunate to say that I own the three-watch collection I’ve always wanted. It took some time (pun intended) and a lot of watches that would come in and come out. Things could change in the future within the big picture of my rotation but these three will always remain. They each represent certain points in my life and also give an idea of what kind of enthusiast I am. It sticks to the first idea I ever encountered of a three-watch collection: the diver, the daily driver, and a dress watch.  Seiko SKX013 – ($300-$500) During my early days of diving deep into the rabbit hole of watches, I came across a video about the Seiko SKX013 back in December of 2017. Up to this point, I had been wearing a $30 Timex Expedition I purchased back in 2009 from a local KMart (RIP KMart and that watch.) I was coming close to graduating college and wanted something a little nicer with a sweeping second hand. It was then when I came across this video and immediately was convinced that this watch was for me. I was familiar with the Sei...

Archimede Reaches to the Past with their Latest Vintage Inspired Pilot’s Watch Worn & Wound
Dec 7, 2023

Archimede Reaches to the Past with their Latest Vintage Inspired Pilot’s Watch

Everybody loves a nice surprise. Right in time for the holiday season, Archimede is releasing a special capsule of their so-called “Vintage Edition” watches. As a callback to an older collection called Classic Retro, these watches are limited in number and designed to stay as true as possible to how a German-made Archimede pilot or field watch would have looked in the last century. There are five variants (one of which is already sold out as of this writing), and each brings its own old world charm. The Archimede Vintage Edition is probably most closely characterized as a pilot’s watch thanks to its legible dial and large onion-shaped crown, but you wouldn’t be out of line calling it a field watch either. Its 42mm stainless steel case is manufactured by ICKLER in Pforzheim, Germany and is sandblasted all the way around, which gives it a matte finish. The case is 51mm lug to lug and only 9.8 mm thick. The aforementioned crown is large and finished for maximum tactility, while the dial is clearly designed for optimal legibility. A subdivided railroad minute track lives on the outer edge of the dial; in the center, cathedral hands are the focal point. The Arabic numerals at each hour are large and squared off – distinctly Art Deco. Hands and hour markers all receive seemingly generous amounts of lume of varying colors depending on your configuration. On three of the versions in this collection, a date window is discreetly tucked in at three. The other two references...

Introducing – The Greubel Forsey Balancier 3, The Brand’s New Entry-Level Watch Monochrome
Greubel Forsey Balancier 3 Dec 7, 2023

Introducing – The Greubel Forsey Balancier 3, The Brand’s New Entry-Level Watch

Greubel Forsey consistently defies convention, ensuring that each of the brand’s timepieces is nothing short of intriguing. In 2019, Robert Greubel and Stephen Forsey ventured into the sports watch category with the GMT Sport – a distinctive creation that integrated a world-time indication with an inclined tourbillon, but mostly an entirely new convex case design. […]

Interview – Fabrizio Buonamassa Stigliani on the Bulgari x Gran Turismo Partnership, And Designing Both a Watch and a Hypercar Monochrome
Bulgari x Gran Turismo Partnership Dec 6, 2023

Interview – Fabrizio Buonamassa Stigliani on the Bulgari x Gran Turismo Partnership, And Designing Both a Watch and a Hypercar

As the Product Creation Executive Director at Bulgari Horlogerie, Fabrizio Buonamassa Stigliani is renowned for his keen focus on design. While our discussions with him at MONOCHROME typically revolve around watches, this exceptionally versatile designer harbours various talents. The announcement of Bulgari’s collaboration with cult video game Gran Turismo provided the opportunity to unveil not […]

DOXA Adds Some Elegant Touches to their Iconic Dive Watch with the Sub 300β Worn & Wound
Doxa Adds Some Elegant Touches Dec 5, 2023

DOXA Adds Some Elegant Touches to their Iconic Dive Watch with the Sub 300β

DOXA has recently announced the release of the all new Sub 300β, a reimagining of their classic dive watch. Coming in five colorways, the latest iteration of the Sub 300β will catch the eye of those unfamiliar with the brand, while reiterating why DOXA has sustained a cult-like following for nearly the entirety of its 130-year history. To understand the 300β, let’s first look back at the history of the Sub line. In 1967, DOXA revolutionized professional diving watches with the introduction of the SUB concept, the first mainstream model of its kind. Water-resistant to 300 meters, it featured a groundbreaking unidirectional rotating bezel with dual dive time and depth indications, incorporating the US Navy’s no-decompression dive tables. The iconic orange dial set it apart and became synonymous with underwater exploration, even catching the attention of Jacques-Yves Cousteau, who secured exclusive distribution rights for the SUB 300 in the USA. In 1969, DOXA continued its innovation with the SUB 300T Conquistador, introducing the helium release valve (HRV). Designed for saturation diving, the HRV allows trapped helium to escape during decompression, preventing pressure build-up and potential damage to the watch. This marked another pioneering move by DOXA in ensuring the durability and functionality of their timepieces in the most challenging underwater environments. Now, available today, the new 300β has taken this history as a jumping-off point for the brand to rei...

Book Review – The Polerouter Book, Celebrating the History, Design and Diversity of the Iconic Universal Genève Watch Monochrome
Universal Genève Dec 4, 2023

Book Review – The Polerouter Book, Celebrating the History, Design and Diversity of the Iconic Universal Genève Watch

While the Polerouter by Universal Genève has long been a favourite watch among collectors, its extensive production in various executions has made it accessible for enthusiasts to discover rare or low-production models. However, with the rising popularity of the watch among new collectors, the landscape is evolving, and the thirst for information is growing. To […]

Men's Watch Gift Guide 2023: 55 Watches for the Holidays Teddy Baldassarre
Nov 30, 2023

Men's Watch Gift Guide 2023: 55 Watches for the Holidays

The holiday season is upon us once again, leaving us all with our three usual questions: Where exactly did 2023 go? Where will I be to ring in the New Year? And what is the perfect watch gift for each of my family members and friends who share my passion for timepieces? We can't help you with the first two questions, but we're definitely here for you on the third. Here, we've put together a list of watches in several categories, with various types of recipients in mind, at a variety of price points. Best of all, many of these watches are available right here in our online shop. For the sophisticated gent: Seiko Presage SRPB43 Price: $319, Case Size: 40.5mm, Thickness: 11.8mm, Lug to Lug: 47.5mm, Lug Width: 20mm, Crystal: Hardlex, Water Resistance: 50m, Movement: Automatic Seiko 4R35 The “Cocktail Time” series within Seiko’s automatic-only Presage family of attainable, attractive dress watches are designed to evoke the types of high-end cocktails served at Japan’s famously atmospheric rooftop bars. This model with a stainless steel case and a sunray ice-blue dial takes its nickname and inspiration from a classic Martini. The glossy-finish dial’s ridged, rippling edges help give it the look of a birds-eye view inside the cocktail glass; the tone-on-tone date window is a subtle but impressive bonus at this price point, as is the in-house, automatic movement inside. The 40.5-mm case is topped by a box-shaped crystal made of a proprietary Seiko material called H...

Awake Introduces the Summetria, a Concept Watch Inspired by the Inherent Symmetry of the Natural World Worn & Wound
Nov 23, 2023

Awake Introduces the Summetria, a Concept Watch Inspired by the Inherent Symmetry of the Natural World

Over the course of the last year, we’ve been keeping regular tabs on Awake, a microbrand with roots in France that operates within very narrow niches. Their watches are high concept and put a premium on storytelling, which admittedly is not everyone’s cup of tea. But we appreciate their creativity, and believe that this hobby is better and more interesting when brands like Awake are around to remind us that the watch world is encompasses a lot more than black dialed dive watches and vintage reissues. Their latest project, the Summetria collection, is based on perhaps their most abstract idea yet: the inherent beauty in nature, and the symmetry of all living things.  The specific idea of symmetry is tackled here through guilloche dial treatments, which Awake relates to the natural symmetry of things like a butterfly’s wings or flower petals. Awake notes in their press materials for the Summetria collection that to human beings, symmetry seen in nature appears almost unimaginably complex, but the reason it exists at all is because “nature prefers simplicity.” From Awake’s perspective, it’s all about simplicity, and there’s a clear dichotomy there between the inherent complexity of watchmaking (and the application of guilloche) and the visual and functional simplicity of natural symmetry.  Like I said, it’s abstract. But I appreciate that Awake is trying to draw connections between their watch designs and the natural world in ways that other brands do not ...