Announcing the SJX Horological Anthology Volume I – Tudor [CLOSED]
I am happy to announce Volume I of A Horological Anthology by SJX is finally complete. As some of you would know from a couple of hints on Instagram, I’ve been working on the first-ever print publication by SJX – a book dedicated to Tudor. A project that began in late 2018, Volume I is a hardbound volume that delves into Tudor’s history, notable timepieces, and most crucially – the a detailed look at the brand’s factory in Geneva. [All copies are gone. Thank you for the overwhelming interest.] Behind the curtain Tudor caught my attention long before the project began, specifically in 2010 when the Heritage Chronograph was launched. Before that, for as long as I could remember, the brand offered solid watches with little allure. But the Heritage Chronograph marked a turning point for Tudor, which then embarked on a gradual but radical transformation into something entirely more exciting. But more significant than the smartly retro designs – especially for me as an industry observer – was the brand’s shift to proprietary movements (which are now produced by Tudor-owned specialist Kenissi) without upping prices much. That remains pretty much an unrivalled accomplishment in the industry. How did Tudor do it? The answer was the starting point of Volume I, which involved several visits to Tudor in Geneva, giving me a fascinating peek into the brand’s watchmaking facility and archives. I came away deeply impressed by the extreme attention to quality in every...
Time+Tide
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