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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.
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The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.
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Snowflake Grand Seiko

The 2010 Spring Drive reference with a dial textured like fresh Shinshu snow.
Seiko Revives Retro Rotocall from Eighties Space Shuttle Era SJX Watches
Omega Oct 16, 2025

Seiko Revives Retro Rotocall from Eighties Space Shuttle Era

More Seiko watches have gone to space than any other brand, save for Omega and Casio, and Seiko brings back the most prolific of them all, the multi-function Rotocall. For the 2025 reissue, the brand has gone for authenticity over reinvention, retaining the original 37 mm case size and bezel-operated function selector, while making a concession for a more practical sapphire crystal. Named for its nifty rotating bezel, the vintage Rotocall was most frequently worn on NASA Space Shuttle missions. The remake is available in three colourways, plus two limited editions for the Japanese market, the reissue of this 1980s favourite delivers a heavy dose of nostalgia. Initial thoughts If the Speedmaster Professional is the “Moon Watch”, the Rotocall may as well be called the “Shuttle Watch”. NASA purportedly flight qualified the Rotocall around 1983 and, according to Robert Jackson, who maintains a database of watches used in space, Rotocalls crossed the Karman line nearly 200 times during the Space Shuttle program, which lasted until 2011. Today, vintage Rotocalls are quite desirable, and unlike NASA-issued Speedmasters, which were government property, astronauts paid for and were allowed to keep their Rotocalls. Sotheby’s sold Kathy Sullivan’s watch, which she took to space twice – and once to the seafloor in the Challenger Deep – for over US$20,000 a few years ago. The Rotocall may be the most faithful of Seiko’s recent reissues; it’s the same diameter – 37...

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