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Fratello’s Seven Reasons To Buy A Microbrand Watch Fratello
Casio nally admits Jan 29, 2025

Fratello’s Seven Reasons To Buy A Microbrand Watch

Here at Fratello, we’re fans of microbrand watches. There’s something about these watches, often from younger, smaller brands, that the heritage brands can’t offer. We write about many of them. Thomas even started a microbrand of his own, and even RJ occasionally admits to appreciating them from time to time. But what makes these microbrand […] Visit Fratello’s Seven Reasons To Buy A Microbrand Watch to read the full article.

Why the Seiko Astron Might be the Most Important Watch of the 20th Cen Teddy Baldassarre
Seiko Jan 28, 2025

Why the Seiko Astron Might be the Most Important Watch of the 20th Cen

Among today’s Seiko watch models and collections, it’s fair to say that the Seiko Astron does not receive nearly the amount of love from enthusiasts and collectors as do its contemporaries, like the Prospex and Presage models and even the budget-friendly 5 Sport series. And yet I believe a substantial case can be made that the Astron — at least, the first watch to bear that name, way back at the collection’s inception in 1969 — is the most important watch of the 20th Century. The first watch to the market with a quartz movement, the Seiko Astron was a game-changer for the entire watch industry, with an impact that is still being felt today. When Seiko revived the Astron in 2012 after a long hiatus, it was with the recognition that the model represented a quantum leap in watchmaking technology and the determination to take it to the next level. Seiko has fulfilled that promise with subsequent editions of the modern Astron, which brought GPS technology into watchmaking much as the original brought quartz. Here is the story of the Seiko Astron and its 50-plus-year journey to the cutting edge of technology. The Road to Quartz: 1952 - 1968 The quartz watch movement, as with many other groundbreaking inventions, did not emerge from a single burst of creative vision, but ultimately proved to be the most workable version of many such mechanisms, all aimed toward addressing the same industry-wide challenge. As I explore in greater depth in my article on the History of Tim...

Mike’s Watch Resolutions For 2025 - Finally Selling Some Watches Fratello
Jan 27, 2025

Mike’s Watch Resolutions For 2025 - Finally Selling Some Watches

When you sit down and think about it, the beginning of the year is an arbitrary time to think about goals. Sure, the calendar changes, but plans can be made anytime. For a collector like me, though, the beginning of the year is as good of a time as any to set resolutions. It forces […] Visit Mike’s Watch Resolutions For 2025 - Finally Selling Some Watches to read the full article.

L’Epée 1839 Makes their LVMH Watch Week Debut with a Clever New Watch Box Worn & Wound
MB&F; Jan 23, 2025

L’Epée 1839 Makes their LVMH Watch Week Debut with a Clever New Watch Box

When I was in middle school, my Saturday afternoons were my own. My younger brother played travel soccer, my dad was his coach, and my mom rarely missed a game, so just about every weekend in the Fall and Spring, I had the house to myself for a few hours. One of my favorite things to do during these reprieves from my family was to go up to my dad’s attic office, open up his watch box - a brown leather box that held five watches - and marvel at what I found inside. Something about that brown leather box communicated with perfect clarity that anything found inside it was to be treasured. That experience is probably no small part of why I love watches today, and a part of me is always looking to recapture the wonder I felt sneaking into my dad’s office and opening up his watch box. These days, it’s a harder experience to find, and I generally think a lot less about watch boxes - most of my watches either sit out on a felt pad on my desk or live in a set of retrofitted metal drawers from IKEA. Still, every so often, someone goes the extra mile and makes a watch box that’s hard to ignore. With their new acrylic Watch Box, L’Epée 1839 has done just that. If you know of L’Epée 1839, it’s probably from their clocks. And they’ve made some incredible clocks over the years; from very traditional carriage clocks to their collaborative pieces made with MB&F; (the Destination Moon is a personal favorite), L’Epée 1839 has consistently been a leader in Swiss cloc...

The Windup Watch Fair Turns 10: Join Us in 2025 for an Expanded Nationwide Tour Worn & Wound
Jan 22, 2025

The Windup Watch Fair Turns 10: Join Us in 2025 for an Expanded Nationwide Tour

Ten years ago, the Windup Watch Fair began with a simple idea: to bring watch enthusiasts together in a fun, approachable setting. A decade later, it has become the largest watch event in the world, connecting collectors, newcomers, and brands in a vibrant, community-focused space. In celebration of our 10th anniversary, we’re thrilled to announce the 2025 Windup Watch Fair schedule! With four fairs planned across the country-including a brand-new stop in Dallas-this milestone year promises to be our biggest and best yet. From exciting new partnerships to exclusive experiences, 2025 is the perfect time to join us and commemorate a decade of the Windup Watch Fair. Dallas: March 15-16, 2025 We’re excited to kick off the 2025 Windup Watch Fair season with our first-ever event in Dallas! Hosted at the Hickory Street Annex, this two-day fair will bring the same energy and passion for watches that fans have come to love, while connecting enthusiasts and brands in a vibrant new market. Located just minutes from downtown, the Hickory Street Annex offers a spacious setting that perfectly complements the approachable and community-driven spirit of the Windup Watch Fair. Stay tuned for more details on this new event very soon. San Francisco: May 2-4, 2025 Returning to the Fort Mason Center for Arts & Culture, the San Francisco fair will once again welcome West Coast enthusiasts for three days of incredible watches, exciting panels, and community connections. Chicago: July 11-...

TAG Heuer Debuts a Pair of Purple Carrera Chronographs, Including a Glassbox Tourbillon, for LVMH Watch Week Worn & Wound
TAG Heuer Debuts Jan 21, 2025

TAG Heuer Debuts a Pair of Purple Carrera Chronographs, Including a Glassbox Tourbillon, for LVMH Watch Week

LVMH Watch Week has quickly become a yearly staple on the release calendar for watch enthusiasts since its inaugural year in 2020. A mix of novelties and staple collections have graced the headlines acting as a special kickoff to the new year and this year is no different. What immediately caught my eye though was a pair of Carrera Chronographs sporting a new-to-the-model dial color. Enter the TAG Heuer Carrera Chronograph and Tourbillon in purple. Equipped with a smoky black-to-purple gradient backdrop, the Glassbox design family continues to grow. Following the release of the TAG Heuer Monaco Purple Dial in 2022, I had assumed that we would see this color trend carried throughout the rest of the catalog. With that model being discontinued and somewhat hard to come by, it is not surprising that the tourbillon model was also slapped with the LE designation. What is a surprise though is that the standard Carrera Chronograph is not limited and is entering standard production. This will hopefully give those lusting to add an excellent pop of purple into their collection the opportunity as these begin to trickle out to authorized retailers, though I do suspect that they will still be a bit hard to come by immediately. By far the standout feature of the watch is its appearance. Appearing almost black in medium to low light conditions, the purple breaks through in direct light playing with its sunray-brushed surface. The effect lends dimensionality and versatility to the design ...

First Look – The Forest Green Chopard L.U.C Flying T Twin Perpetual is a Dress Watch to Kill For Monochrome
Chopard L.U.C Flying T Twin Jan 20, 2025

First Look – The Forest Green Chopard L.U.C Flying T Twin Perpetual is a Dress Watch to Kill For

A Chopard L.U.C watch offering a perpetual calendar complication with a tourbillon regulator is not new to the series. In 2013, Chopard presented its L.U.C Perpetual T model, which was then followed by two extraordinary unique pieces in 2018, the “La Santa Muerte” decorated with the Mexican motifs and “Spirit of the Chinese Zodiac” in […]

Total Cost Of Ownership - What Does Your Watch Collection Cost In The Long Run? Fratello
Jan 18, 2025

Total Cost Of Ownership - What Does Your Watch Collection Cost In The Long Run?

Watch collecting is a costly hobby. We spend inordinate sums of money to acquire these objects of our shared affection. Maybe you have to save up for your next watch. Perhaps you allow yourself to splurge for significant life events. We all have our methods and justifications. However, the expenses do not stop after acquiring […] Visit Total Cost Of Ownership - What Does Your Watch Collection Cost In The Long Run? to read the full article.