SJX Watches
Inside Akrivia - Artisanal Manufacturing in Geneva
Followers of high-end independent watchmaking are likely familiar with Akrivia and its founder, Rexhep Rexhepi. Akrivia’s work, especially its finishing, has earned widespread acclaim and record auction results. Paradoxically the brand got off to slow start at its founding in 2012. Akrivia only rocketed to prominence with the launch of the Chronomètre Contemporain in 2018 and has been on the ascent ever since. Now just getting into its second decade, Akrivia has achieved a level of success that often proves elusive to upstart independent watchmakers, many of which have come and gone in the past few years. This success is due to numerous factors, but key among them is the brand’s demonstrated ability to evolve and improve. I recently had the opportunity to visit the brand’s workshops in Geneva’s Old Town to see how far Akrivia has come and get a hint of what’s in store for the future. Akrivia today Today, the brand employs 20 staff, up from just 10 in 2021. Considering its annual production of around 40 watches per year, this puts Akrivia in good company among the most artisanal brands in the industry. It would be tempting to look at this headcount growth and predict that production will soon increase, but that’s not the case. While the team of watchmakers has grown slightly – it now stands at eight – most of the added roles are go bring more manufacturing capabilities in-house and accelerate product development, along with a few administrative positions. M...
