SJX Watches
Andreas Strehler Introduces the Strehler Sirna
Accomplished but relatively low key, Andreas Strehler is launching a new brand known simply as Strehler, which aims to reach a wider audience with more accessible prices. Mr. Strehler’s stated aim of the Sirna is to offer collectors a simple daily wearer that embodies the technical mastery he has become known for. The brand’s opening act is the Sirna, named after the town of Sirnach in northeastern Switzerland where the manufacture is based. Strehler marks a departure from Mr. Strehler’s previous work in terms of aesthetics. While his earlier (and pricier) creations emphasised his distinctive papillon, or “butterfly”, movement architecture and resulting cushion-shaped case, the Sirna is more traditional in form. It is a strong debut for the new brand and a sign of good things to come. Initial thoughts I’ve always admired Mr Strehler’s watches from an intellectual standpoint, but his cushion-cased designs have never resonated with me on an aesthetic level. Naturally, I am thrilled to see Mr. Strehler’s work arrive in a more traditionally-styled package. The Sirna appears to exudes quality – unsurprising given Mr Strehler’s reputation for good work. It’s enough of a reputation that other independent watchmakers turn to him for components and movements (more on that below). Even obscure details like the engravings on the case back look to be satisfyingly crisp and precise. And the patterned titanium dial is the star, though deceptively simple in style, i...
