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Bulgari’s Aluminium Chronograph Gets a Gran Turismo Makeover
Bulgari recently joined forces with the publisher of Gran Turismo, the bestselling video game known for its realistic portrayal of motor racing, in a pop-culture collaboration that diverges from its past partnerships with artists or architects. The result is the Bulgari Aluminium x Gran Turismo Special Edition that’s based on the brand’s signature rubber-and-aluminium chronograph. And alongside the watches, the collaboration has also spawned the Bulgari Aluminium Vision GT concept car, which is fully playable in the game. Initial thoughts Fabrizio Buonamassa Stigliani, Bulgari’s Creative Director, has made known his admiration for Japanese arts and culture. This inclination is evident in the brand’s Octo Finissimo collaborations, several of which were collaboration with notable creative personalities from Japan, including architect Tadao Ando. So it’s not a surprise that he has extended the exploration of Japanese culture by calling on the Sony division that created one of the world’s bestselling video game franchises. Bulgari’s creative director Fabrizio Buonamassa Stigliani with Japanese gaming designer and Gran Turismo creator Kazunori Yamauchi. Image – Bulgari The choice of the Aluminium collection as the platform for the special edition is logical, given the sporty nature of the model and the use of aluminium in motor racing. Though the two models retain the same case and bracelet as the standard version, the distinctive feature lies in their racin...
