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Breaking News: Rolex, Patek Philippe, Chanel, Chopard and Tudor Pull Out of Baselworld
The unravelling of what was once the world’s largest watch and jewellery show has finally reached its unsurprising climax as the biggest exhibitors at Baselworld – Rolex, Patek Philippe, Chanel, Chopard, and Tudor – have just announced their withdrawal from the event. Instead the all-important brands – Rolex is the world’s largest luxury watch brand by turnover – will decamp to Geneva to show their new products at a new, as-yet unnamed watch fair that will merge with Watches & Wonders (W&W;). In the announcement signed by representatives of all five brands, the departing brands cited the “unilateral decisions taken by the management of Baselworld, including the postponement of the Fair in January 2021, as well as its inability to meet the expectations and needs of brands” as reasons for their withdrawal. With that, the centre of gravity for watch trade shows will shift definitely to Geneva, and marking the end of Baselworld as a crucial event on the industry’s calendar. Not only does it call into question the viability of Baselworld, it might even be a mortal blow for the watch fair’s parent company, MCH Group, which also owns Art Basel. Hello Geneva What started with the Swatch Group’s shock exit from Baselworld in 2018 accelerated this year, with the show’s exhibitor’s committee, led by a senior Rolex executive, politely demanding a refund of fees paid for the cancelled 2020 show. The negotiations between exhibitors and fair organisers have ob...
