WatchRider
Mido Multifort TV Big Date Goes Rose-Gold PVD With a Midnight-Blue Dial
Mido has given the Multifort TV Big Date one of its warmest and most assertive makeovers yet. Reference M049.526.33.041.00 combines a deep blue dial with a rose-gold-colour case and bracelet, turning the familiar television-shaped sports watch into something considerably dressier without sacrificing its everyday specifications. It is not a limited edition, but it is a distinctive new option for anyone who likes the proportions and large date of the modern Multifort TV and wants more visual impact than the steel and rubber versions. The blue dial and rose-gold-colour PVD exterior give the Multifort TV Big Date a much richer character. A 1970s Shape, Reworked for 2026 The Multifort name reaches back to 1934, but the shape that matters here appeared in 1973, when Mido introduced its first watch with a television-style case. The company revived that idea for the modern Multifort TV Big Date in 2023. Its rounded-square outline, broad bezel and integrated-looking bracelet architecture immediately separate it from the endless supply of conventional round sports watches. This version does not change the successful formula. Instead, Mido uses colour and finishing to shift its personality. The 316L stainless-steel case receives a rose-gold-colour PVD coating, as does the matching steel bracelet. It is important to be clear that this is coated steel rather than solid gold, which keeps the price and practicality within the usual Multifort territory. Brushed surfaces control the shine,...