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How good can a $100 be finished? Milifortic S116 Grand Seiko homage...
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12 articles · 228 videos found · page 8 of 8
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Recently I've started noticing that when I wear some of my most beloved and favorite watches, it leads to something I call the "anti-watch effect," which in the past has had some rather dangerous results for my collec...
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This watch story is wild.
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A special thank you to all the channel members:
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Is the early 1980s two-tone Rolex GMT-Master the perfect vintage watch? From its gorgeous gilt nipple dial to the perfectly matching tritium hands, this classic proves that two-tone watches are incredible and making a...
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I asked my subscribers for their biggest Watch collecting regrets, these were the top 10.
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An in-the-metal look at the Spring Drive Karesansui, one of the most photogenic dials Grand Seiko has produced for the dress-watch lineup.
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For many years, I have brought up the debate between Rolex watches vs other luxury watch alternatives such as Omega. Today, this watch collector discussion still lives on, though perhaps it is time to consider trying...
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Marketing sells now. Branding lasts forever.
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Big influencers bring reach, not trust.
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Most luxury brands make this one mistake with their content and it’s costing them sales.
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Here’s the mistake:
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Everyone's chasing the latest hype watch, but what if true style isn't about what's loud, but what's subtle?
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Does every release feel like starting from scratch? That’s because you don’t have a framework.
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When people are about to buy, they check YouTube for:
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Most brands think daily posting = consistency. Wrong.
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Kicking off Monday with an inspiring visit from HerzWerk Watchmaking! We had the privilege of interviewing Martin and exploring his stunning creations, including a masterpiece crafted during the challenges of the Covi...
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This time I made a video a wish I watches BEFORE buying my second watch!
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Are you familiar with the Formex Essence FortyOne “Arctic White”? Formex has always approached watchmaking with an engineer’s eye. Since the brand was founded in Biel/Bienne in 1999, much of its identity has bee...
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The Baume & Mercier Clifton Automatic Date and Perpetual Calendar with ice-blue dials are two new limited editions within the collection. The 39 mm Automatic features a date at 6 o’clock, and the 40 mm Automatic Per...
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Griffin Bartsch takes a closer look at Omega’s new Seamaster Diver 300M releases for James Bond Day, including the James Bond edition with a dark blue wave-patterned dial, Bond family crest at 12 o’clock, and a 00...
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From standout dials to stealthy titanium finishes, here are five watches I can’t stop thinking about. Which one takes the top spot for you?
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In this hands-on video, we take a closer look at Omega’s redesigned Speedmaster 38 collection, which replaces the previous range with seven new references. The highlight is the black-dial model, reference 324.30.38....
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Formex may be a relatively young name in Swiss watchmaking, but the brand has already made a name for itself thanks to its unique approach. Founded in 1999 and based in Biel, Formex has built its identity around combi...
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