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Wiki · Guide
Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

Icon · Guide
Snowflake Grand Seiko

The 2010 Spring Drive reference with a dial textured like fresh Shinshu snow.

Introducing – The Europe-Exclusive Seiko Prospex Alpinist Night Sky SPB531 Monochrome
Seiko Prospex Alpinist Night Sky Aug 4, 2025

Introducing – The Europe-Exclusive Seiko Prospex Alpinist Night Sky SPB531

One of the oldest Seiko watches still in production, the Alpinist was introduced in 1959 (note that the Laurel, released in 1913, is even more enduring), and it has since become a staple of the brand’s catalogue. Considered Seiko’s first professional watch, it was designed specifically by Seiko for Yama-Otoko, or mountain men. The collection […]

First Look – The New Seiko Prospex Speedtimer Mechanical Chronograph SRQ055 Monochrome
Seiko Prospex Speedtimer Mechanical Chronograph Jul 31, 2025

First Look – The New Seiko Prospex Speedtimer Mechanical Chronograph SRQ055

The original 1969 Seiko Speedtimer marked a milestone as the world’s first automatic chronograph with both a vertical clutch and a column wheel, boosting timing precision and reliability. That same year, the Datsun 240Z debuted as a Japanese sports car that proved its performance in global rallying, famously winning the East African Safari Rally in […]

Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun Fratello
Seiko Prospex Speedtimer Models Including Jul 31, 2025

Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun

Seiko releases six new additions to the Seiko Prospex Speedtimer collection. Three of them celebrate the brand’s historic relationship with Datsun, the iconic Japanese carmaker that made waves with its affordable yet impressive 240Z sports car in 1969. The other three become part of the regular Speedtimer line. The link between Seiko and Datsun runs […] Visit Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun to read the full article.

First Look – The Retro-Cool Datsun-Themed Seiko Prospex Speedtimer Limited Edition Collection Monochrome
Seiko Prospex Speedtimer Limited Edition Jul 31, 2025

First Look – The Retro-Cool Datsun-Themed Seiko Prospex Speedtimer Limited Edition Collection

What defines something as an icon is generally down to the public’s perspective of its significance. It can be anything, really, as long as it stands for something extraordinary. In watchmaking, we have a fair few of them that we regularly celebrate. Think of watches like the Seiko Speedtimer 6139, which was among the very […]

Hands-On With The Seiko Prospex Jaws 50th Anniversary Limited Edition SRPL81: Reliving And Overcoming A Childhood Fear Fratello
Seiko Prospex Jaws 50th Anniversary Jul 19, 2025

Hands-On With The Seiko Prospex Jaws 50th Anniversary Limited Edition SRPL81: Reliving And Overcoming A Childhood Fear

Here’s a watch that pays homage not to a shark but the shark. And that’s why “we’re gonna need a bigger boat.” I was too young to see the now-iconic Steven Spielberg movie Jaws when it came out five decades ago, but when I did a few years after its initial release, it scared me. Although […] Visit Hands-On With The Seiko Prospex Jaws 50th Anniversary Limited Edition SRPL81: Reliving And Overcoming A Childhood Fear to read the full article.

Fratello Summer Watch Picks 2025: RJ’s Choices From Rolex, Omega, Grand Seiko, And G-Shock Fratello
Grand Seiko Jul 14, 2025

Fratello Summer Watch Picks 2025: RJ’s Choices From Rolex, Omega, Grand Seiko, And G-Shock

Yes, I know this series is supposed to be about watches for summer, but is there such a thing as a typical summer watch? I think I’ll go against the grain and refer to my picks as “holiday watches” instead, as preparing for a vacation is when I carefully select the watch (or watches) I […] Visit Fratello Summer Watch Picks 2025: RJ’s Choices From Rolex, Omega, Grand Seiko, And G-Shock to read the full article.

Fratello’s Top 5 Chronograph Watches Of The First Half Of 2025 - Featuring Patek Philippe, Singer, Grand Seiko, And More Fratello
Patek Philippe Singer Grand Seiko Jul 11, 2025

Fratello’s Top 5 Chronograph Watches Of The First Half Of 2025 - Featuring Patek Philippe, Singer, Grand Seiko, And More

It’s Friday again. Then Saturday, Sunday, what? If you recognize this, you know your music. It’s also a nice cue for our next list article with the best watches of the first half of 2025. This week, we’re focusing on our five favorite chronograph watches that came out in the past six months. Some of […] Visit Fratello’s Top 5 Chronograph Watches Of The First Half Of 2025 - Featuring Patek Philippe, Singer, Grand Seiko, And More to read the full article.

Hands-on – The SPB519, The Updated Seiko Prospex 1968 Heritage Diver GMT That Does It All Monochrome
Seiko Prospex 1968 Heritage Diver Jul 9, 2025

Hands-on – The SPB519, The Updated Seiko Prospex 1968 Heritage Diver GMT That Does It All

Seiko‘s dive watch legacy is long and rich, yet surprisingly, a mechanical diver with a GMT complication only joined the catalogue in 2023. The SPB381/383and SPB385 laid the groundwork with their “caller GMT x Diver” design, and earlier this year, the SPB509 brought meaningful improvements, including 300m water resistance and a micro-adjustable clasp, wrapped in […]

Seiko Commemorates the World Athletics Championships with a Limited Edition Purple Speedtimer Worn & Wound
Seiko Commemorates Jul 7, 2025

Seiko Commemorates the World Athletics Championships with a Limited Edition Purple Speedtimer

The Seiko Prospex Speedtimer is one of those watches that is just incredibly easy to recommend. It runs on a solar powered quartz movement, which makes it ultra practical and reliable. It’s styled to look a little like classic vintage chronographs that we love, but isn’t an on-the-nose recreation of any in particular. And they come in an easy to wear 39mm case, a fairly neutral size for just about any wrist. They’re also relatively affordable, coming in well under $1,000.  Seiko has released several of these “SSC” Speedtimers in recent years in a variety of colorways. The latest is a limited edition for the World Athletics Championships, which this year returns to Tokyo for the first time in 34 years. Seiko has been the official timekeeper of the World Athletics organization since 1987 and has made a number of watches to commemorate the partnership in that time.  This Speedtimer would seem to capitalize on a fairly persistent trend in the watch world: the purple dial. According to Seiko, the tone of this dial in particular is inspired by “Edo purple”, a shade long associated with the city of Tokyo. This color has also been designated as the official color of this year’s World Athletics Championships event.  The purple base is accented with black chronograph subdials and a black tachymeter bezel, along with applied faceted hour markers and lume filled hands that have been outlined in black for increased legibility. The black and purple combination works w...

Seiko Dropped a Purple Speedtimer for Tokyo 2025 and It’s Better Than You’d Think Two Broke Watch Snobs
Seiko Dropped Jun 30, 2025

Seiko Dropped a Purple Speedtimer for Tokyo 2025 and It’s Better Than You’d Think

I've never, not once, looked at a purple watch and thought to myself-"hell yeah". But Seiko has a way of making me reconsider things, especially when there’s a story behind the color. With the new Prospex SSC955, they’ve tied a punchy shade of Edo purple to something bigger: the World Athletics Championships coming to Tokyo in 2025. And the result is a solar chronograph that feels more thoughtful than flashy, which, frankly, is exactly what Seiko’s better at than most.

Introducing: The Seiko Prospex Speedtimer Solar Chronograph SSC955 With A Surprisingly Beautiful Dial Fratello
Seiko Prospex Speedtimer Solar Chronograph Jun 25, 2025

Introducing: The Seiko Prospex Speedtimer Solar Chronograph SSC955 With A Surprisingly Beautiful Dial

Seiko’s Speedtimer series is the Japanese brand’s chronograph collection that celebrates retro looks with modern technology. The series is part of the Prospex collection and has slowly grown in recent years. It consists of several impressive mechanical chronographs as well as multiple solar-powered models. I have had a chance to go hands-on with several of […] Visit Introducing: The Seiko Prospex Speedtimer Solar Chronograph SSC955 With A Surprisingly Beautiful Dial to read the full article.

Contextualizing The Seiko 5 Sports SRPL83, SRPL85, SRPL87, And SRPL89 Fratello
Seiko 5 Sports SRPL83 SRPL85 Jun 16, 2025

Contextualizing The Seiko 5 Sports SRPL83, SRPL85, SRPL87, And SRPL89

Seiko unveiled the new SRPL83, SRPL85, SRPL87, and SRPL89 only a few weeks ago. The new quartet is part of the Seiko 5 Sports lineup, more specifically, the so-called “SKX series.” But with that classification comes some mental gymnastics. When Seiko introduced the 5 Sports line in 2019, the brand was adamant that the newly […] Visit Contextualizing The Seiko 5 Sports SRPL83, SRPL85, SRPL87, And SRPL89 to read the full article.

Hands-On Review With The New Grand Seiko Spring Drive U.F.A WatchAdvice
Grand Seiko Spring Drive U.F.A Grand Jun 14, 2025

Hands-On Review With The New Grand Seiko Spring Drive U.F.A

Grand Seiko’s Spring Drive U.F.A (SLGB003) sets a new benchmark in mechanical watchmaking with an astonishing ±20 seconds per year accuracy. Wrapped in a new slimmer Evolution 9 case and finished with a dial inspired by winter in Shinshu, it’s a masterclass in subtle innovation and timeless elegance. What We Love The Calibre 9RB2 delivers an incredible +/- 20 seconds per year, redefining what is possible from a mainspring-powered mechanical movement The new 37mm case size makes the timepiece highly wearable for a wide range of wrist sizes. The beautifully textured dial captures Grand Seiko’s unique blend of craftsmanship and storytelling. What We Don’t While very comfortable, the standard three-link bracelet feels a little too plain for a release of this calibre. For a groundbreaking caliber, the caseback view feels a little subdued. For such a significant release, the design feels a little too in line with previous Evolution 9 models. Overall Rating: 9.25 / 10 Value for Money: 9.5/10 Wearability: 9.5/10 Design: 9/10 Build Quality: 9/10 Grand Seiko was first established in 1960 as a sister brand to Seiko, created to combat the Swiss watchmakers and their high-end luxury timepieces. While Seiko made affordable everyday timepieces, It was Grand Seiko’s role to create unique, innovative pieces that would cater to the luxury and high-end watchmaking market. Among the many different innovations and stunning dial aesthetics, one key aspect that truly makes Grand S...

Introducing: The Seiko Presage Classic Series Craftsmanship SPB499 With An Urushi Dial Fratello
Seiko Presage Classic Series Craftsmanship Jun 14, 2025

Introducing: The Seiko Presage Classic Series Craftsmanship SPB499 With An Urushi Dial

The Seiko Presage Classic Series Craftsmanship pairs attainable Japanese watchmaking with impressive traditional crafts. We recently saw the introduction of a version with an enamel dial and another with an unglazed porcelain dial. Today, we see yet another version, this time with a dial featuring urushi lacquer. This is the SPB499. The new Seiko Presage […] Visit Introducing: The Seiko Presage Classic Series Craftsmanship SPB499 With An Urushi Dial to read the full article.

We’re gonna need a bigger watch: Seiko celebrates Jaws’ 50th anniversary with a limited-edition Prospex Turtle Time+Tide
Seiko celebrates Jaws’ 50th anniversary Jun 13, 2025

We’re gonna need a bigger watch: Seiko celebrates Jaws’ 50th anniversary with a limited-edition Prospex Turtle

Seiko show off a sense of humour with a diver commemorating a movie that's done more to put off people from ocean swimming than any other.The post We’re gonna need a bigger watch: Seiko celebrates Jaws’ 50th anniversary with a limited-edition Prospex Turtle appeared first on Time+Tide Watches.

Fratello’s Top 5 Summer Watches For 2025 - Featuring Doxa, Farer, Seiko, And More Fratello
Seiko Jun 13, 2025

Fratello’s Top 5 Summer Watches For 2025 - Featuring Doxa, Farer, Seiko, And More

With summer quickly approaching for many of us, it’s time to start thinking about your watch for the long summer days. Some of us will swap a bracelet for a colorful strap, while others will make it their mission to find a new timepiece for the season. We picked five of our recently released favorites […] Visit Fratello’s Top 5 Summer Watches For 2025 - Featuring Doxa, Farer, Seiko, And More to read the full article.