SJX Watches
Interview: Hind Seddiqi, Director General of Dubai Watch Week
Having began as a small-scale and mostly regional event in 2015 – I was there and thought it would become important one day – Dubai Watch Week (DWW) has since grown into an expansive horological extravaganza with an international audience. With some 23,000 visitors, a 42% increase over the 2021 event, this year’s DWW is the biggest to date. Sixty-three brands took part, ranging from giants like Rolex, Audemars Piguet, and Chanel, to independent watchmakers like F.P. Journe, Rexhep Rexhepi, and H. Moser & Cie. Some brands even launched all-new products at DWW. MB&F;, for instance, launched its headline creation for the year, the HM11, at the event. As Director General of DWW, Hind Seddiqi is one of the individuals who makes DWW possible. We discussed with her vision for DWW, ranging from its emphasis on independent watchmaking to the future of horological education in the region, which includes a WOSTEP watchmaking academy in Dubai. The interview was edited for length and clarity. The MB&F; HM11, one of the watches launched during DWW SJX: I remember the first Dubai Watch Week was inside the mall. Now it’s a separate setup that’s impressive. And even though it’s grown, I like the fact that you retain all the independents. Hind Seddiqi (HS): [Indpendents are] extremely important and if you enter into the [fair] in the afternoons you will see they’re the ones who are the busiest with customers wanting to meet the watchmakers. SJX: How do the independents relate to...
