Exhibition: Seiko Explores the Amusing and Avant-Garde with Power Design Project 2024
Seiko has just opened the latest installation of Power Design Project, the annual exhibition that invites watch designers to explore experimental ideas designs centred on a particular theme that diverge from their conventional designs, generating innovative concepts that might one day be incorporated into watches. This year’s exhibition is titled Incredibly Specialized Watches and serves as extension of last year’s event with a continued focus on avant-garde designs with a functional twist. One of this year’s creations is a sukiyaki timer that helps the wearer cook beef in the hotpot dish – complete with a Kobe beef-pattern strap. Originally conceived two decades ago and halted in 2009, Power Design Project was revived in 2022 to capitalise on the increased interest in Seiko’s diverse stable of timekeepers. Taking place at Seiko’s exhibition space in the trendy district of Harajuku, the 2024 exhibition takes place from January 19th to March 31st. For this year’s exhibition, Seiko recruited seven designers to create distinct perspectives on wristwatches, with each design meant to specialise in a specific timekeeping function. As a result, the exhibition features seven watch models, but each with in two different configurations of the dial, case, and strap, resulting in 14 different timepieces in total. The sukiyaki watch Consider the ambidextrous wristwatch concept created Seiko’s in-house designer Kento Ito. This watch epitomises Grand Seiko’s distincti...
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