Seiko Marks 50 Years of the Watch that Started the Quartz Crisis
Seiko changed watchmaking when it introduced the Quartz Astron in December 1969. Though it cost as much as a small car, it was the first commercially available quartz watch. Technology and economies of scale would rapidly reduce the cost of the quartz watch, enough that by the late 1970s the Swiss watch industry was in full blown meltdown – the Quartz Crisis. To mark the 50th anniversary of that landmark watch, Seiko has just introduced the 1969 Quartz Astron 50th Anniversary Limited Edition. Though powered by a latest generation, solar-powered and GPS-enabled quartz movement, the Astron anniversary edition is visually a remake of the original – and it still costs as much as a small car, or about US$35,000. Notably, the Astron anniversary comes a couple months after Citizen introduced its own an ultra-high end quartz watch, also with a solid gold case, but with a different approach to technology. The case of the Astron anniversary is 18k yellow gold and cushion-shaped like the original, but slightly larger at 40.9mm in diameter. The top surface of the case is “hand carved” with a fine, grain-like motif echoing the textured finish of the vintage Quartz Astron. And the pattern on the remake is a reference to itself: the carved grain motif is executed in a circular manner around the bezel, a nod to the fact that Seiko has come full circle in reproducing the 1969 design. Similarly, the dial on the new watch has a vertical, linear graining, also inspired by the finish...
Time+Tide
