May 6, 2024
Tuul Launches the Filthy 13, a New Take on the Classic Military Spec Tool Watch
It’s always fun when we get to introduce you to a new entrant in the micro-brand tool watch space, and today is no exception. Tuul (pronounced tool) is a brand new Brooklyn-based micro-brand with a focus on - you guessed it - tool watches. If you spend too much time on Instagram (who am I kidding, we all do), you may have seen teasers for their first watch peppered through your feed over the last year. Now, with the introduction of the Filthy 13, we’re finally getting to see what a Tuul watch looks like. For a new brand building their first watch, it is almost always the right choice to go simple. Making a watch is hard, making a good watch even harder, and overcomplicating the process can easily turn the whole thing into a jumbled mess. Besides, tool watches should be simple and straightforward, ready to do their job and not much else. So it’s no big surprise that Tuul has fallen back on a familiar source of inspiration for their first release - the Dirty Dozen watches issued by the MoD to British troops during World War II, which is in many ways the prototypical tool watch. The Filthy 13 follows closely in the footsteps of the Dirty Dozen Watch, Wrist Waterproof spec and carried over the familiar dial layout with central hour and minute hands, small seconds at six o’clock, large Arabic numerals, a railroad minute track, and an abundance of lume. The Filthy 13 swaps the radioactive paint used on the original dials for Super-Luminova, which here has a slightl...
Time+Tide
