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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Editorial: Why American Watchmaking is More Exciting Now than it Has Been in Years Worn & Wound
Rado Watch Company Jul 4, 2025

Editorial: Why American Watchmaking is More Exciting Now than it Has Been in Years

American watchmaking is having a moment. And if there’s any day that’s worth celebrating, it’s the Fourth of July. Happy birthday, America, hope you like Damaskeening! Just in the last month or so, we’ve seen a new release from J.N. Shapiro that could point to an entirely new and more accessible concept for the brand. Cornell Watch Co. revealed their new Lozier, with a case, dial, crown, and handset machined in the United States. Colorado Watch Company, the Fort Collins, CO based brand making cases and dials in-house with movements assembled in the United States, just shipped their first batches of new watches to customers after extensive prototyping. And Keaton Myrick, who makes watches completely by hand in vanishingly small runs in Oregon and somehow has flown under the worldwide watch community’s radar for years, just saw a fantastic result in a public sale via Phillips that went for just over the high estimate. And it’s not just that there’s a lot of activity. The watches mentioned above are all, actually, very very good, and show that American watchmakers and brands can succeed in multiple ways, using different models. Myrick and Shapiro operate at the very highest end of the spectrum, while Colorado Watch Company has the ethos of a microbrand (the project was funded via Kickstarter, just like their sister brand, Vortic). The Cornell model, though, is probably the most interesting to me. The majority of the watch is manufactured in the United States, bu...

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