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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Hands-on – Up Close with the High-Beat Lightweight Longines Ultra-Chron Carbon Monochrome
Longines Ultra-Chron Carbon Longines Jan 10, 2025

Hands-on – Up Close with the High-Beat Lightweight Longines Ultra-Chron Carbon

Longines is known to tread carefully in developing new watches, often delving into its hugely impressive archives to find inspiration for tons of fine heritage-related watches. It’s also a brand that doesn’t jump in unexpected directions, resulting in strange and inexplicable choices and subsequent releases. So it’s fair to say this Ultra-Chron Carbon took us by surprise, […]