Chanel’s Première Transformed Into a Necklace Watch with Headphones
Having launched the Première Édition Originale two years ago, a bestseller modelled on the No. 5 perfume bottle, Chanel has now extended the concept, literally, with the Première Sound Watch. It’s a necklace watch, or a montre sautoir, with a pair of wired earphones, or more specifically in-ear monitors (IEMs), that loop through the links of the chain. Initial thoughts Chanel is now a proper watchmaker with an expansive manufacture in La Chaux-de-Fonds (where the Monsieur is produced) and a stake in movement maker Kenissi, but it’s primarily a luxury fashion house that derives majority of its revenue from cosmetics and fashion. The Première Sound is very much a fashion watch – and an expensive one at that – but a logical creation that is both useful and instantly recognisable as Chanel. As an aside, the fact that the Première necklace watch is delivered with a pair of wired earphones, instead of wireless earbuds, is low tech but practical since it does away with flaky rechargeable batteries, which will inevitably extend its useful life. Importantly, the earphone cable loops into the necklace and is removable, meaning the Première Sound can revert to just being a necklace watch. Jennie of Korean girl group Blackpink with the Premiere Sound A bottle stopper watch Introduced in 1987, the Première is Chanel’s longest-lived bestseller. Its case is modelled on the cap of the No. 5 perfume bottle, itself inspired by the shape of the Place Vendôme, the square in ...
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