WatchAdvice
Ochs und Junior Annual Calendar Light Review
Watches are functional items and fashion items. In the age of “brand loyalty” created by big budget advertising campaigns, product placements, and the use of high-profile brand ambassadors and social influencers, how can you explain a manufacturer with zero branding or logos on any part of any piece in their entire range? Read on … Ochs und Junior was founded in 2006 in Switzerland. Their timepieces focus on simplicity instead of complication. Manufacturing around 130 watches per annum, they are able to offer each customer a personal sales experience and after-sales service directly from the CEO. They measure their growth in terms of quality, not quantity. Sales are direct only, and not through distributors or retailers. Ochs und Junior watches are developed by Dr. Ludwig Oechslin, the man behind some of the most awarded watches of the past 30 years. He was responsible for a number of Ulysse Nardin’s best-known watches, including the ground-breaking “Trilogy Of Time” astronomical complications, and the original Ulysse Nardin “Freak“. Oechslin is also the brains behind the amazing Türler astronomical clock (made for the 130 year old eponymous Zurich-based watch and jewellery retailer) which is a 2 metre tall, one ton monster that includes a planetarium and tellurium and even tracks the precession of the equinoxes – a period of 25,772 years. Oechslin’s passion and drive is in radical and technical mechanical simplification focussing ...
