Louis Erard Unveils an Affordable ‘Grand Feu’ Enamel Time-Only
Best known recently for its collaborations with independent watchmakers – the Le Régulateur Vianney Halter sold out in a matter of hours – Louis Erard has been gaining recognition for making the style of high-end watchmaking affordable. Continuing with that focus, the brand has just announced the Excellence Email Grand Feu, a time-only wristwatch with a traditional enamel dial in a striking ivory hue. The grand feu, or fired-in-an-oven, enamel dial is fairly difficult to manufacture, resulting in a rejection rate that’s often over half. As a result, such dials are usually only found in high-end watches. It’s Louis Erard’s first use of a fired enamel dial, but true to form, the brand has retained its usual pricing positioning with a retail price of under 4,000 Swiss francs. Initial thoughts Given the frequent enthusiast gripe that watch prices (or values) border on the absurd, it would seem that true value propositions are hard to come by. There are a few exceptions – Tudor, Longines, and a few independents for instance – with Louis Erard increasingly being one of them. The brand offers an honest product, often with one or two elements historically found only in haute horlogerie, for not so much money. The Excellence Email Grand Feu is exactly that. And the dial is particularly appealing in ivory, instead of the usual bright white that is the favoured colour for fired enamel. Notably, the dial is made by Donzé Cadrans, the well-known enamel dial maker ...
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