SJX Watches
Chanel Introduces the J12 Electro “Rainbow”
Chanel’s signature all-ceramic watch – that’s recently been executed in transparent sapphire crystal – receives the rainbow treatment for Watches & Wonders 2021. Inspired by the electronic dance music culture of the 1990s, the J12 Electro collection is made up of a variety of models that span the price spectrum, along with a one-of-a-kind, 12-piece set. Initial thoughts While the rainbow colours seem faddish, Chanel is enough of its own brand – and the J12 a successful enough design – that the line up still feels original. While most of the Electro watches are over the top, the 12-piece set is subtle bling in literally every colour – and truly cool. It is a shame that the only affordable watch in the line up is a 33 mm quartz watch, leaving all the mechanical options in the six-figure price range. The 12-piece set, for instance, costs over US$1.00m. That said, the allure of Chanel is so great that the globular crystal clocks it debuted in 2018 swiftly sold out, despite the price tag of roughly US$240,000. Rainbow galore The most extravagant watch in the line up is the J12 Electro Star, a 38 mm model in 18k white gold set with over 32 carats of baguette-cut diamonds and 13 carats of sapphires. Totalling 267 baguette-cut stones, the sapphires are set on the flanks of the case and links, creating a rainbow gradient of colour. It’s powered by the cal. 12.1 movement made by Kenissi, the movement maker partially owned by Chanel. J12 Electro Star The cal. 12.1 o...
