Breguet Celebrates 250 Years with a Tribute to a Watch from 1797 (w/ Hands-On Photos)
If you’re into watches, then you’re into Abraham-Louis Breguet. One of the founders of modern horology, his innovations set the course of the industry and remain relevant. Whether that’s in terms of his inventions like the tourbillon, the gong-spring, his signature overcoil, self-winding, or shock protection, to name but a few, or in marketing and selling his timepieces, his contributions set many standards. Of these listed, however, marketing and selling seem the least interesting, and yet, Breguet’s “Souscription” model and the watches created as a result, have served as inspiration for several of the modern Breguet brand’s most iconic timepieces. In 2005, the brand launched the Tradition line, bringing escapements to the dial of a wristwatch, and now, the Classique Souscription 2025, celebrating the company’s 250th anniversary. The Souscription concept is one we are all very familiar with, if a slightly different take that suited the times. Upon ordering one of Breguet’s Souscription pieces, a quarter of the total price was paid to cover the parts. A deposit, if you will. The watch was made, and the remaining three-quarters were sent to acquire it. Sounds familiar, though typically we don’t fund the making of individual watches (though sometimes we do). A highly successful campaign that was advertised via a pamphlet, another innovation, it is said that around 700 watches were produced using this model. The concept wasn’t just a method of payment, b...
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