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Results for Rolex Yacht Master

3,466 articles · 2,176 videos found · page 9 of 189

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Fratello’s Top 5 Rolex Submariner Alternatives In 2026 Fratello
Rolex Submariner Alternatives Mar 13, 2026

Fratello’s Top 5 Rolex Submariner Alternatives In 2026

Another Friday, another list. After highlighting our favorite releases from February 2026 in last week’s article, we return to the series focused on finding alternatives to some of the greatest watch icons. For this week’s list, we picked our five favorite Rolex Submariner alternatives. The question is whether the Submariner can truly be replaced. Rolex’s […] Visit Fratello’s Top 5 Rolex Submariner Alternatives In 2026 to read the full article.

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Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore” Fratello
Rolex Sorry Sir We Don’t Mar 4, 2026

Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore”

“Sorry, sir, we don’t serve Pepsi here anymore.” I have heard this before. Last time, I was presented with a disgusting hipster alternative, locally sourced and seemingly made of organic wastewater from small-batch sewage systems housing free-range rats. That’s what it tasted like to me, anyway. “Come on, no Pepsi or Coke?” We need at […] Visit Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore” to read the full article.

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Why I Could Fall In Love With The Quirky Rolex Explorer II Ref. 16570 Fratello
Rolex Explorer II Ref 16570 Feb 18, 2026

Why I Could Fall In Love With The Quirky Rolex Explorer II Ref. 16570

There’s an odd sort of feeling to taking a Rolex Explorer II into the ocean. Even here, off the rolling waves of Sydney’s eastern beaches, you notice something about this watch that most sports watches I’ve spent time with simply don’t share: it feels in its element. You don’t take a 16570 into the surf […] Visit Why I Could Fall In Love With The Quirky Rolex Explorer II Ref. 16570 to read the full article.

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Fratello’s Top 5 Rolex Datejust Alternatives In 2026 Fratello
Rolex Datejust Alternatives Feb 13, 2026

Fratello’s Top 5 Rolex Datejust Alternatives In 2026

Another Friday, another list! This week, we’re starting a new series looking for alternatives to some of the world’s most popular watches. We’ll kick the series off with five alternatives to the iconic Rolex Datejust. The Crown’s classic, with roots going back to 1945, is one of the most popular daily wearers. While its legacy […] Visit Fratello’s Top 5 Rolex Datejust Alternatives In 2026 to read the full article.

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The Petrolhead Corner – Three-in-a-Row For Porsche, As The Penske Factory Team Wins The Rolex 24 At Daytona 2026 Monochrome
Rolex 24 Jan 31, 2026

The Petrolhead Corner – Three-in-a-Row For Porsche, As The Penske Factory Team Wins The Rolex 24 At Daytona 2026

It seems like a trend that endurance races are won with only seconds between the podium finishers. We’ve seen it in this year’s Dakar, where Luciano Benavides won the Bikes class with just two seconds difference over second-place man Ricky Brabec. We’ve seen it in last year’s Rolex 24 at Daytona, where the entire podium […]

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The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners Fratello
Rolex 24 Jan 24, 2026

The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners

A few hours from now, when a Rolex clock strikes 1:40 PM GMT-5, we’ll hear the roar of engines on Daytona International Speedway - a polyphonic roar made up of 60 engines across four categories. We’ll hear the raw howl of the GTD and GTD Pro categories, familiar supercar sounds. Bee-like, buzzing overtones, emanating from […] Visit The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners to read the full article.

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Rolex Reveals Daytona for Winner of 24 Hours of Daytona SJX Watches
Rolex Reveals Daytona Jan 23, 2026

Rolex Reveals Daytona for Winner of 24 Hours of Daytona

Many collectors wait months, or even years, to get ‘the call’ to come pick up their Rolex Daytona. But in Daytona Beach, Florida on Sunday, one lucky individual will take delivery after waiting just 24 hours. Of course, there’s a catch: they must win one of the most grueling endurance races in all of motor sport: The Rolex 24 at Daytona. In other words, it’s not exactly a day at the beach. A day before the green flag is set to fly, Rolex has taken the wraps off this year’s trophy. Curiously, it’s not a ‘Le Mans’ edition, which features a cleverly constructed 24-hour elapsed time sub-dial, but rather a standard two-tone Cosmograph Daytona ref. 126503 with a one-of-a-kind engraving on the case back - a configuration that’s been awarded to the race champion going back to at least 2017. The ‘Daytona’ Daytona Rolex has been associated with a 4.2-mile stretch of hard-packed sand on the Atlantic ocean for nearly a century. The unique conditions of Daytona Beach made it the home of speed in the early 20th century, where several land speed records were broken. The brand’s first testimonee from the world of motor sport, Sir Malcom Campbell, was arguably the king of Daytona Beach, setting a record of 438 kmh in 1933 while wearing a Rolex Oyster. Rolex’s first motor sport testimonee Sir Malcolm Campbell on Daytona Beach in 1935. Image © Bettmann/CORBIS Rolex deepened its association with Daytona in 1963 by naming its chronograph collection after the famous...

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Introducing: The Maurice Lacroix 1975 Master Grand Date Retrograde With The Brand’s 26th Masterpiece Caliber Fratello
Maurice Lacroix 1975 Master Grand Date Jan 17, 2026

Introducing: The Maurice Lacroix 1975 Master Grand Date Retrograde With The Brand’s 26th Masterpiece Caliber

When you type in “retrograde” in the search box on the Fratello homepage, the results are watches in the upper echelons of high horology. The presence of a Longines is the exception that proves the rule. However, there is a brand that can be categorized as “affordable luxury watchmaking” and has quite a reputation for […] Visit Introducing: The Maurice Lacroix 1975 Master Grand Date Retrograde With The Brand’s 26th Masterpiece Caliber to read the full article.

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First Look – Maurice Lacroix 1975 Master Grand Date Retrograde Monochrome
Maurice Lacroix 1975 Master Grand Date Jan 16, 2026

First Look – Maurice Lacroix 1975 Master Grand Date Retrograde

For more than a quarter of a century, mostly through its Masterpiece collection, Maurice Lacroix has delivered pretty appealing watches based on single or multiple retrograde indications – a design statement that somehow became a signature style for the brand. Following the recent launch of the Aikonic Master Triple Retrograde, a watch with retrograde displays […]

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New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6% Fratello
Rolex Hikes Watch Prices Jan 7, 2026

New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6%

Ski jumping in Garmisch-Partenkirchen, the Vienna Philharmonic playing Strauss waltzes at the Musikverein, a hangover… This is a random selection of traditional events happening on January 1st. In the world of watches, there’s another unescapable tradition - Rolex price increases. As of January 2026, Rolex raised its prices by almost 6% on some watches. Since […] Visit New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6% to read the full article.

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Introducing: The Jaeger-LeCoultre Master Control Classic Fratello
Jaeger-LeCoultre Master Control Classic It’s Dec 24, 2025

Introducing: The Jaeger-LeCoultre Master Control Classic

It’s gifting season, and Jaeger-LeCoultre serves up a tantalizing prospect in the form of the Master Control Classic. Despite the 1950s aesthetic, the “Classic” in the name pays homage to early Master Control watches of the 1990s. This era is becoming a burgeoning nostalgia kick in the watch industry for buyers entering their 50s. Okay, […] Visit Introducing: The Jaeger-LeCoultre Master Control Classic to read the full article.

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A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN Fratello
Rolex Submariner Date Desk Clock Dec 17, 2025

A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN

Not too long ago, Rolex added a surprise Submariner Date desk clock to its collection. If you are familiar with the brand’s accessories, you know that a variety of cufflinks are available to match your Rolex timepiece. But with the introduction of the new Rolex Submariner Date desk clock, the ultimate accessory is now an […] Visit A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN to read the full article.

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The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More Fratello
Breguet Chopard Rolex Dec 13, 2025

The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More

We’ve almost reached the end of 2025, and what a year it was for horology! First of all, I have the feeling it really flew by. It started with a bang when LVMH hosted its watch week last January, and just last week, I returned to Paris for Breguet’s 250th-anniversary celebration. My picks for the […] Visit The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More to read the full article.

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Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More Fratello
Tudor Rolex Dec 5, 2025

Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More

Another Friday, another list! This week, we continue the series of our favorite watches of 2025. This week, we’re focusing on our favorite GMT watches released in the past 12 months. After last week’s list of dive watches, GMT watches are an easy second category. Just like last week, we picked our five favorites from […] Visit Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More to read the full article.

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First Look – The New Jaeger-LeCoultre Master Control Classic 36mm, The Return of a 1995 Timeless Watch Monochrome
Jaeger-LeCoultre Master Control Classic 36mm Dec 3, 2025

First Look – The New Jaeger-LeCoultre Master Control Classic 36mm, The Return of a 1995 Timeless Watch

Since its debut in 1992, the Master Control collection by Jaeger-LeCoultre has embodied the brand’s refined approach to timeless design and precision. The line was introduced as the first to undergo the Manufacture’s 1000-Hour Control testing, a rigorous in-house certification of accuracy and reliability applied to the complete watch, not just the movement. Decades later, […]

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Insight: Shaping the Rolex Identity with a Century of Strategic Positioning SJX Watches
Rolex Identity Dec 2, 2025

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning

The marketing history of Rolex shows a brand building its public face step by step through symbols, carefully chosen moments, and tightly controlled messages. From its beginnings in 1905, Rolex shaped a clear, recognisable image, with a strong emphasis on visibility, control and consistency. The company spent real effort defining what the name Rolex should evoke and how that image would appear in print, in shop windows and on people’s wrists. Where many watchmakers leaned on language around heritage and handcraft, Rolex developed a communication style rooted in achievement, trust and broad recognition. The brand favoured association: with pilots, swimmers, climbers, tennis players, orchestras, laboratories and prize-giving institutions. Sponsorships, endorsements and even model names formed a linked pattern, presenting the Rolex watch as the natural companion of records, frontiers and public success. Hans Wilsdorf, the founder, treated promotion and product as parts of the same task. He saw that a claim about performance gained weight when tied to a visible test or public event, and that reputation could grow through displays of endurance, accuracy and elegance under pressure. The waterproof Oyster case, observatory trials, Channel swims, aviation flights and Himalayan expeditions all served as stages on which the watch and the story moved together. Across the decades this approach produced one of the most coherent brand stories in modern watchmaking. Through long-standi...

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