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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

Hands-On with the 100% Swiss-Made Piccola & Jofrette PJ1 Worn & Wound
Casio nally Feb 25, 2025

Hands-On with the 100% Swiss-Made Piccola & Jofrette PJ1

It’s not entirely uncommon for my first encounter with a brand to be when they inquire about attending Windup Watch Fairs. There are a lot of brands out there, more every year, so it’s hard to keep up with every new launch. Conveniently, Windup is a great way for new brands to meet enthusiasts and potential customers (sorry, this wasn’t meant to be a Windup pitch), resulting in a natural amount of outreach. When new brands come in, whether to me or a colleague, we give them a quick review to see if they are a conceptual fit for the fair, which they are more often than not. Occasionally, a new brand will stand out, for one reason or another, and they’ll get the seal of approval and an immediate request for a sample to review. Such was the case with Piccola & Joffrete. What stood out wasn’t the watch’s design, though it is altogether pleasant if conservative; rather, it was what appeared to be a high level of finish and a dedication to Swiss manufacturing. Many watches say Swiss-made on them, the definition of which I’ll elaborate on below, but few say 100% Swiss-made like the Piccola & Joffretes. Typically, those that are 100% Swiss (which is also hard to tell as transparency isn’t a strength of the watch world) cost significantly more, likely starting in the five figures. So, the final aspect that made Piccola & Joffrete (PJ) stand out was their relatively reasonable price point, Swissness considered, of 2500 CHF. There are several criteria a watch must mee...

Up Close with Furlan Marri x Auro Montanari x Revolution Swiss-Made Mechanical Flyback Chronographs Revolution
Furlan Marri x Auro Montanari x Dec 8, 2023

Up Close with Furlan Marri x Auro Montanari x Revolution Swiss-Made Mechanical Flyback Chronographs

Being the first Furlan Marri with a mechanical chronograph movement, we also want to focus on the beautiful dials and just the fact of the amount of attention to detail given to individual pieces. These pieces all come with the elevated inner dial which is brushed nicely to finish, accompanied by the pulsation indicator chapter […]

Mido Ocean Star: A Complete Guide To The Historic Dive Watch Teddy Baldassarre
Mido Ocean Star Sep 3, 2025

Mido Ocean Star: A Complete Guide To The Historic Dive Watch

Mido is not one of the more widely familiar watchmakers in North America - though its watches have enjoyed a longstanding popularity south of the border, in Latin America - despite the fact that the brand, now owned by Swatch Group, has been around for a long time. It was founded on November 11, 1918, the same date of the armistice that ended World War I, by watchmaker Georges G. Schaeren (below) in the Swiss town of Biel-Bienne. Its name comes from the Spanish phrase Yo Mido, meaning “I Measure,” which may or may not indicate that Schaeren had always intended his products to appeal to a large Spanish-speaking audience. What is indisputable is that the Mido brand contributed some significant innovations to watchmaking in the 20th Century, few of which are often acknowledged. The company came up with one of the first solutions to waterproofing watch cases in 1930, developing a sealing system (below) that installed a watertight gasket made of cork between the crown and the case; Mido later named this invention “Aquadura.” The Mido Multifort, still produced today, debuted in 1934 and became the first antimagnetic watch with automatic winding. In 1945, Mido unveiled the Multi-CenterChrono, the first chronograph watch with a central display for the elapsed time, and in 1954 developed the Powerwind automatic winding system that increased efficiency by reducing the number of parts in the mechanism. Of all these milestones, it was the Aquadura waterproofing technolog...

Do you like free stuff? Check out the bonus gifts you’ll now get with the Mido Ocean Star Tribute Time+Tide
Mido Ocean Star Tribute As Jan 8, 2022

Do you like free stuff? Check out the bonus gifts you’ll now get with the Mido Ocean Star Tribute

As if Mido needed to offer even better value for money, each purchase of the Mido Ocean Star Tribute will now include a free Mido-branded backpack and Swiss Army knife. If you’ve ever been to a particularly friendly watch boutique and struck up a good conversation, you may know the joys of getting some free … ContinuedThe post Do you like free stuff? Check out the bonus gifts you’ll now get with the Mido Ocean Star Tribute appeared first on Time+Tide Watches.

Photo Report: A Truly Wild Tudor Collector Meet Up In Geneva Hodinkee
Tudor Collector Meet Up Jun 5, 2026

Photo Report: A Truly Wild Tudor Collector Meet Up In Geneva

Not all collector events are made equal. Back in April, during Watches and Wonders, I got an invite to swing by the Tudor HQ in Geneva for a special dinner. I assumed this would be like most brand dinners, including Tudor examples from the past, a glass of wine, a flying buffet, and a seated dinner. I could not have been more wrong. Rather than hors d'oeuvres and the looming possibility of a mid-dinner dance presentation, I walked into a room absolutely packed with vintage Tudors, along with many of the personalities who had either collected the watches firsthand or helped establish the knowledge surrounding the collection.  A group of singular 34mm Tudor Oyster, including a 1972 Cotton Bowl watch and matching hat. Honestly, after a long day at the Palexpo for the fair, the collection of watches and ephemera was entirely overwhelming. I did my best to shoot what I could as well as I could. In scenarios where a watch or two was lost to glare, flash, or both, I tried to add an additional photo to cover it. That said, I am 100% sure I didn't get to everything, and many of the watches you see below could be (or have been) the subject of entire stories.  A Tudor Submariner 9411.  So scroll on for a look at an insane array of Submariners, Rangers, Oysters, Chronographs, and more. Look closely for special dials, special bezels, military-issued examples, rare references, early models, notable school watches, and even a couple of ultra-rare watches with double-signed dials. Towa...

Introducing - This New Mido Multifort Mechanical Gives Back the Mundane Unitas its Necessary Credentials Monochrome
Mido Multifort Mechanical Gives Back Dec 10, 2024

Introducing - This New Mido Multifort Mechanical Gives Back the Mundane Unitas its Necessary Credentials

The Unitas, known under the names ETA 6498 and 6497 (depending on its configuration, Lépine or Savonette), is without a doubt one of the most important and most long-lasting movements of the Swiss industry. This simple, no-nonsense but reliable hand-wound movement has been produced since the 1950s, yet originates from classic pocket watch calibres. Often […]

HANDS ON: The H. Moser & Cie. Pioneer Centre Seconds Swiss Mad Red presents a dial that’ll make you weep Time+Tide
H. Moser & Cie Pioneer Centre Feb 21, 2021

HANDS ON: The H. Moser & Cie. Pioneer Centre Seconds Swiss Mad Red presents a dial that’ll make you weep

The H. Moser & Cie. Pioneer Centre Seconds Swiss Mad Red ticks all my own personal boxes in a big way. The fact that I am a dial man who loves a coloured face and has a marked preference for three-hand watches makes it seem perfect on paper. Fortunately, it’s even better in the metal. … ContinuedThe post HANDS ON: The H. Moser & Cie. Pioneer Centre Seconds Swiss Mad Red presents a dial that’ll make you weep appeared first on Time+Tide Watches.

VIDEO: You’ll get lost in the spellbinding dial of the H. Moser & Cie. Pioneer Centre Seconds Swiss Mad Red Time+Tide
H. Moser & Cie Pioneer Centre Feb 18, 2021

VIDEO: You’ll get lost in the spellbinding dial of the H. Moser & Cie. Pioneer Centre Seconds Swiss Mad Red

H.Moser have become central to the revival of deep fumé or degradè dial finishing. Their deep colours captivate your attention like no flat black dial ever could. In this video we check out the the H. Moser & Cie. Pioneer Centre Seconds Swiss Mad Red, which certainly lives up to its colourful name. This luscious … ContinuedThe post VIDEO: You’ll get lost in the spellbinding dial of the H. Moser & Cie. Pioneer Centre Seconds Swiss Mad Red appeared first on Time+Tide Watches.

MICRO MONDAYS: Meet CODE41 and their X41 AeroCarbon, this is a Swiss brand with big ambitions Time+Tide
Jul 19, 2020

MICRO MONDAYS: Meet CODE41 and their X41 AeroCarbon, this is a Swiss brand with big ambitions

When you think of microbrands, a clear picture starts to form in your mind pretty quickly. A vintage-inspired diver, powered by a Japanese NH35 movement, perhaps? Not only is this formula wildly successful, it’s become somewhat of a trope. Its popularity is justified, and it’s a wonderful way to bring fresh blood into the watchmaking … ContinuedThe post MICRO MONDAYS: Meet CODE41 and their X41 AeroCarbon, this is a Swiss brand with big ambitions appeared first on Time+Tide Watches.

H. Moser & Cie. Introduces the Pioneer Centre Seconds Swiss Mad Red SJX Watches
H. Moser & Cie Introduces Jul 17, 2020

H. Moser & Cie. Introduces the Pioneer Centre Seconds Swiss Mad Red

H. Moser & Cie. debuted its inaugural sporty watch in 2015 with the Pioneer Centre Seconds (and followed up recently with the even more sporty Streamliner). Now Pioneer Centre Seconds Swiss Mad Red with a red fumé dial joins the line up. Both the colour and name are inspired by the original Swiss Mad watch of 2017, which took its colours from the Swiss national flag. Initial thoughts As is typical of Moser’s fumé finish, the dial is immediately gripping. The graduated, smoked finish results in a colour that varies in shade depending on lighting and perspective, which adds a lot of visual appeal. Though graduated-colour dials were not invented by Moser, it has become synonymous with the brand. Moser has presented fumé dials in green and many shades of blue, but bold red finish is perhaps the most enticing to date. Although the Pioneer is technically a sports watch, the elegant styling of the dial does not translate well onto such the large, almost-43 mm case, which definitely wears and looks large on the wrist. I would have preferred a case of say, 38 mm, large enough to be a sports watch, while still complimenting the dial. Minimalism While the colour is striking, the watch itself is minimalist and no-frills in the usual Moser style, displaying only the time without any superfluous elements on the dial. Still, the dial manages to incorporate several details that add to the appeal, including faceted markers, open-worked hands, and luminous dots on the flange. De...

Mido Multifort 8 One Crown Goes Fully Black in PVD WatchRider
Mido Multifort 8 One Crown Jul 31, 2026

Mido Multifort 8 One Crown Goes Fully Black in PVD

Mido has added a full-black version to the Multifort 8 One Crown range for summer 2026. Reference M055.507.37.051.00 takes the angular case and simple three-hand layout of the existing model and gives almost every exterior part a black finish. The result is much darker than the steel versions, but the polished hands, raised hour markers and white date display keep it easy to read. This is not just a new dial colour. Mido has applied black PVD to the 316L stainless-steel case, bezel, crown and pin buckle, then paired the watch with a fitted black rubber strap. It changes the character of the Multifort 8 One Crown without changing the practical dimensions or the Caliber 80 automatic movement that made the original model interesting. The black PVD coating still allows the brushed and polished case surfaces to stand apart. From two crowns to one The Multifort name dates back to 1934, when Mido used it for a watch designed around automatic winding, water resistance, resistance to magnetism and protection against shocks. The current Multifort 8 family carries that practical idea into a much more modern shape. The first Multifort 8 design used two crowns, including one to operate an internal rotating bezel. The One Crown removes that extra control and the internal timing scale. That gives the dial more room, reduces visual clutter and makes the case slimmer. It also turns the watch into a straightforward hours-minutes-seconds model with a date window, which will make more sense f...

The Grand Seiko Media Experience: An Enthusiast’s Observations (with Photos!) Worn & Wound
Grand Seiko Media Experience Feb 22, 2024

The Grand Seiko Media Experience: An Enthusiast’s Observations (with Photos!)

The Grand Seiko Media Experience is a whirlwind tour of several Grand Seiko/Seiko facilities across Japan. It’s designed to immerse journalists with a precursory knowledge of the brand in its culture, capabilities, processes, and goods while also giving a flavor of Japan itself. As one of four media invited to go last fall from the US and UK, I was delighted by the opportunity, but my goals were different, I believe, than those of my fellow attendees. You see, I am what you might call a Grand Seiko nerd. I have reviewed several of their watches (such as the Snowflake and White Birch), served on a panel of their GS9 event, espoused my affection for the brand in a video with fellow Worn & Wound colleagues, and, perhaps most importantly, owned several of their timepieces (and still do). My goal during this trip was less to learn about the brand, though any information I could gleam would be valued, rather to further my appreciation for their craft and better understand the people who put my (and your) watches together. The newest Grand Seiko boutique in Ginza, located on Namiki Street Now, I could take you through each stop we made, every meeting we had, and each lecture or interview from an esteemed member of the Grand Seiko and Seiko ranks (including Mr. Hattori) we took, but I feel that article has been written. Instead, I want to tell you about how it affected me from the perspective of the Grand Seiko enthusiast I claim to be. And there will be lots of photos to show t...

Introducing - The New Blue Mido Multifort Skeleton Vertigo Monochrome
Mido Multifort Skeleton Vertigo Mido’s Jan 8, 2024

Introducing - The New Blue Mido Multifort Skeleton Vertigo

Mido’s Multifort line has been in production since 1934 and was the brand’s first model fitted with an automatic movement. Earning its ‘Multifort’ credentials, the watch was waterproof, automatic, anti-magnetic and shock-resistant, delivering a robust package at an aggressive price that made it a best seller from the 1930s to the 1950s. Skeletonised dials are […]

Bring a Loupe: A Seiko Sportura, A Breitling Tabarly Racing Mate, A Hublot Classic Fusion Orlinski, And More Hodinkee
Breitling Tabarly Racing Mate Aug 21, 2026

Bring a Loupe: A Seiko Sportura, A Breitling Tabarly Racing Mate, A Hublot Classic Fusion Orlinski, And More

I know we're all here for watches, but there's been so much killer music released in the last bit that it feels foolish not to at least note that, should you require some new jams, recent albums from Twisted Teens and Phoebe Bridgers are plenty deserving of attention, and if you haven't checked out the available tracks from the new Alabama Shakes, hoo boy. I hope you're all well as the days tick along. Scorekeeping last week's picks: the Lemania RAF monopusher sold for 2,000 GBP, and I can't find what the Goodwill UG Clapton ultimately went for, but I saw it cleared $24,000. From the dealers, the Alpina-Gruen sold. The Cartier Shutter and RAN monopusher both remain available. Strays You really like watches and are also a sophisticated connoisseur, and you need a new table lighter—to ignite your guests' cigars; what sort of host would you be otherwise—because someone made off with your last one? Here's a nice sterling Alfred Dunhill for you which, yes, has a watch in it as well because, again, you're sophisticated. Had there not been another watch in the same auction that seemed more interesting, this Omega 2998-4 would obviously have had a full write-up, but I'm also not sure what I would've written other than look at that thing. If you're up for a trio of watches, this lot's got a Tourneau "Top Gun," a solid gold Charles Nicolet, and a fowl-related Helbros for the hunter in your life; and while this Audemars Freres has a rough dial, Audemars Freres watches are uncommo...

[Video] Extreme Watchmaking Revealed: The Formex Aria And How It’s Made Fratello
Formex Aria Aug 14, 2026

[Video] Extreme Watchmaking Revealed: The Formex Aria And How It’s Made

Formex may be a relatively young name in Swiss watchmaking, but the brand has already made a name for itself thanks to its unique approach. Founded in 1999 and based in Biel, Formex has built its identity around combining mechanical watchmaking with engineering-led solutions. Its watches are known for features such as the patented Case […] Visit [Video] Extreme Watchmaking Revealed: The Formex Aria And How It’s Made to read the full article.

Fratello Talks: The Experience of Visiting A Swiss Watch Manufacture Fratello
Aug 21, 2025

Fratello Talks: The Experience of Visiting A Swiss Watch Manufacture

Have you ever wanted to know what it’s like to enter the space where watches are made? These very real places remain an abstract thought to most people, as passionate as they may be about the time-telling objects on their wrists. You can read about them, see images and video, and hear all about them, […] Visit Fratello Talks: The Experience of Visiting A Swiss Watch Manufacture to read the full article.

Hands-On With The Pragma P1 - Perseverance: A 100% Swiss High-End Chronometer With High Morals Fratello
May 29, 2025

Hands-On With The Pragma P1 - Perseverance: A 100% Swiss High-End Chronometer With High Morals

Ask me whatever you want; there are no secrets. Do you want to know where the movement is from? The automatic caliber 1031-1 was developed in collaboration with Chronode SA. Please come up with something a bit more original. The spring bar? Okay, the spring bar is made by IsoSwiss from 316L steel and attaches […] Visit Hands-On With The Pragma P1 – Perseverance: A 100% Swiss High-End Chronometer With High Morals to read the full article.

MB&F;’s Affordable M.A.D.1 is Now Slimmer and Swiss SJX Watches
MB&F; ’s Affordable M.A.D.1 Aug 27, 2024

MB&F;’s Affordable M.A.D.1 is Now Slimmer and Swiss

Conceived as an affordable sub-brand of MB&F;, M.A.D. Editions has become a runaway success by making an MB&F;-esque design accessible. Now the concept has been further refined with the M.A.D.1S, where the suffix stands for slimmer, Swiss, and single cylinder. The case is thinner by almost 4 mm, and now contains a Swiss-made movement that indicates the time (approximately) on a single cylinder. Initial thoughts The original M.A.D.1 was a fun watch that was affordable but expensive, and extremely thick at almost 19 mm. The slimmed down version has sleeker proportions, and the same price tag, but offers comparatively better value. The M.A.D.1S is priced at CHF2,900, just like the original version. Like the original, the M.A.D.1S is priced well for a watch with a little bit of the MB&F; magic, but expensive for a watch of its build and movement. However, the M.A.D.1S is comparatively less expensive, and conversely offers a bit more value, because it has a slightly more upscale movement inside. Mad but more wearable Two versions of the M.A.D.1S are available, one with a blue dial and the other in purple. The blue is available to the public, while the purple is only for “Friends & Tribe”, namely associates of the brand and owners of MB&F; watches. Both will be sold via an online raffle, as is convention for the M.A.D. watches. Both editions are otherwise identical, with a case that’s substantially slimmer than the original M.A.D.1. While the original was almost 19 mm high, th...