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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Introducing – The New Porsche Design Chronograph 1 – 1975 Limited Edition in Titanium Monochrome
Porsche Design Chronograph 1 – 1975 Aug 4, 2025

Introducing – The New Porsche Design Chronograph 1 – 1975 Limited Edition in Titanium

Back in 1972, Porsche Design introduced the Chronograph I, the first all-black watch inspired by Porsche cockpit gauges. By 1975, the design evolved into brushed stainless steel. This year, to mark the brand´s retail partnership with the Watches of Switzerland Group, the new Porsche Design Chronograph 1 – 1975 Limited Edition swaps steel for bare, […]

Introducing: The Limited-Edition IWC Pilot’s Watch Chronograph 41 Top Gun Miramar In Light Blue Ceramic Fratello
IWC Pilot’s Watch Chronograph 41 Jul 23, 2025

Introducing: The Limited-Edition IWC Pilot’s Watch Chronograph 41 Top Gun Miramar In Light Blue Ceramic

You have already seen the beige Mojave Desert, white Lake Tahoe, green Woodland, dark blue Oceana, and Jet Black fly by. Now it’s time for another Top Gun-inspired color. The IWC Pilot’s Watch Chronograph 41 Top Gun Miramar is a limited edition of 1,000 watches, each in a light blue ceramic case. The matte dial […] Visit Introducing: The Limited-Edition IWC Pilot’s Watch Chronograph 41 Top Gun Miramar In Light Blue Ceramic to read the full article.

First Look – The IWC Pilot’s Watch Chronograph 41 TOP GUN Miramar In Ceramic & Steel (Incl. Video) Monochrome
IWC Pilot’s Watch Chronograph 41 Jul 21, 2025

First Look – The IWC Pilot’s Watch Chronograph 41 TOP GUN Miramar In Ceramic & Steel (Incl. Video)

For quite some years now, IWC Schaffhausen has been playing around with colours and ceramics under the name of Colours of TOP GUN. Inspired by various elements of the famous US Navy Strike Fighter Tactics Instructor Program, better known as TOP GUN, the sub-collection exclusively uses ceramic for its cases. Until now, that is, as […]

First Look – The New Maurice Lacroix 1975 Legacy Automatic Series Monochrome
Maurice Lacroix 1975 Legacy Automatic Series Jul 3, 2025

First Look – The New Maurice Lacroix 1975 Legacy Automatic Series

2025 is a celebratory year across the watch industry, with many brands marking anniversaries tied to their founding or the debut of important collections. Among them is Maurice Lacroix, which commemorates its 50th anniversary with the launch of the 1975 Legacy collection, a trio of refined, limited-edition timepieces that blend regional inspiration, contemporary design, and […]

IWC Pilot’s Watch Performance Chronograph 41 Review: A Tribute From The Racetrack To The Big Screen WatchAdvice
IWC Pilot’s Watch Performance Chronograph Jun 26, 2025

IWC Pilot’s Watch Performance Chronograph 41 Review: A Tribute From The Racetrack To The Big Screen

A chronograph born for the big screen, forged in gold, and fuelled by Formula 1. The latest IWC Pilot’s APXGP Watch Performance Chronograph 41 isn’t just a watch; it’s a celebration of performance, precision, and pure emotion. From the Mercedes-Benz SLS AMG to the cinema, and now on my wrist, this is one experience I won’t forget anytime soon. What We Love The gold, black, and white perfectly reflect the colour palette of the APXGP racing team. The timepiece offers strong wrist presence with beautiful case finishing and a lively dial. From the film to the real-world F1 team, this is storytelling done right on the wrist. What We Don’t The smoked caseback adds to the stealth aesthetic, but slightly reducing the tint would’ve been better to showcase the beautiful movement finishing. And possibly a gold rotor to really nail home the APXGP ties! A touch less white on the dial (especially the minute track) could further enhance the legibility and let the gold accents shine even more. While 41mm is a signature size in IWC’s Pilot’s collection, the watch may still feel larger for slimmer wrists. Overall Rating: 8.8/10 Value for Money: 8.5/10 Wearability: 8.5/10 Design: 9/10 Build Quality: 9/10 This review is unlike anything I’ve written before, because the watch at the heart of it is unlike anything I’ve experienced before! The IWC Schaffhausen Pilot’s Watch Performance Chronograph 41 isn’t just another Pilots Chronograph model; it’s a symbol of speed...

Introducing: The Ressence Limited Art Watch Type 8 × Daniel Engelberg Fratello
Ressence Limited Art Watch Type Jun 24, 2025

Introducing: The Ressence Limited Art Watch Type 8 × Daniel Engelberg

We all know Benoît Mintiens, founder of Ressence, doesn’t shy away from using multiple colors on his user-friendly spherical watches. The brand’s minimalist Type 8, however, has always had a more modest, single-color design - until now. In collaboration with German painter and sculptor Daniel Engelberg, Ressence presents us with the Type 8 DE1 in […] Visit Introducing: The Ressence Limited Art Watch Type 8 × Daniel Engelberg to read the full article.

Hands-On With The Longines Spirit Zulu Time 1925 - Two-Tone For Those Who Don’t Like Two-Tone Fratello
Longines Spirit Zulu Time 1925 Jun 18, 2025

Hands-On With The Longines Spirit Zulu Time 1925 - Two-Tone For Those Who Don’t Like Two-Tone

A little less than a month ago, we saw the introduction of the Longines Spirit Zulu Time 1925. The watch commemorates 100 years of Longines dual-time watches in a rather bold fashion. Its rose-gold-capped bezel and matching gold dial details set it apart from any other Spirit Zulu Time. I was immediately intrigued by this […] Visit Hands-On With The Longines Spirit Zulu Time 1925 - Two-Tone For Those Who Don’t Like Two-Tone to read the full article.

Introducing: The IWC Pilot’s Watch Automatic 41 Top Gun Lake Tahoe And Mojave Desert Will Take You Places Fratello
IWC Pilot’s Watch Automatic 41 Jun 9, 2025

Introducing: The IWC Pilot’s Watch Automatic 41 Top Gun Lake Tahoe And Mojave Desert Will Take You Places

Most Fratello readers saw Top Gun, right? And something tells me most of you have also seen Top Gun: Maverick. Something also tells me that all who have seen those action-packed movies wanted to be Maverick or Iceman. Who wouldn’t want to fire the afterburners and just send their F-14 Tomcat? With a cool pilot’s […] Visit Introducing: The IWC Pilot’s Watch Automatic 41 Top Gun Lake Tahoe And Mojave Desert Will Take You Places to read the full article.

Introducing – The Platinum Edition of the IWC Big Pilot’s Watch Tourbillon Le Petit Prince Monochrome
IWC Big Pilot’s Watch Tourbillon May 26, 2025

Introducing – The Platinum Edition of the IWC Big Pilot’s Watch Tourbillon Le Petit Prince

IWC forged a fruitful partnership with the heirs of Antoine de Saint-Exupéry in 2006, the famous French author of Le Petit Prince, who was also a pilot and adventurer. The first Big Pilot’s Watch to seal the relationship appeared in 2013, setting the flight path for the Le Petit Prince sub-collection with retro styling and […]

Introducing: The 2025 Longines Spirit Zulu Time 1925 - Celebrating A Century Of Longines Dual-Time Watches Fratello
Longines Spirit Zulu Time 1925 May 23, 2025

Introducing: The 2025 Longines Spirit Zulu Time 1925 - Celebrating A Century Of Longines Dual-Time Watches

The 2025 Longines Spirit Zulu Time 1925 marks the 100th anniversary of the Swiss brand’s world-first dual-time wristwatch. You can’t say the rectangular timepiece from 1925 served as an inspiration from a design perspective, but it did in spirit (sorry about that). By adding a rose-gold-capped bezel insert with engraved numbers and indexes, the look […] Visit Introducing: The 2025 Longines Spirit Zulu Time 1925 - Celebrating A Century Of Longines Dual-Time Watches to read the full article.

Value In Vintage: A Longines Admiral Watch From The 1970s Fratello
Longines Admiral Watch From Apr 30, 2025

Value In Vintage: A Longines Admiral Watch From The 1970s

Longines has produced a massive variety of designs over its illustrious history. Today, we’re looking at a vintage watch from the brand that reflects the bold designs of the 1970s. One of the standout features of this year’s Watches and Wonders was the fact that many companies sought to offer bold, stand-out designs. Yes, there […] Visit Value In Vintage: A Longines Admiral Watch From The 1970s to read the full article.

Only A Few Days Left To Apply For The Louis Vuitton Watch Prize Fratello
Louis Vuitton Watch Prize Independent watchmakers Apr 11, 2025

Only A Few Days Left To Apply For The Louis Vuitton Watch Prize

Independent watchmakers can apply for the Louis Vuitton Watch Prize until April 15th. It will be the second edition of this competition that takes place every other year. For the last edition, more than 1,000 artisans submitted their creative projects. In the end, the jury selected the Régulateur à Détente RP1 watch from the Swiss […] Visit Only A Few Days Left To Apply For The Louis Vuitton Watch Prize to read the full article.

Introducing – New Colours and Stone Dials for the Piaget Andy Warhol Watch Monochrome
Piaget Andy Warhol Watch Piaget’s Apr 4, 2025

Introducing – New Colours and Stone Dials for the Piaget Andy Warhol Watch

Piaget’s swank 15102 reference, better known as the Black Tie watch, captured the zeitgeist of the early 1970s with its oversized 45mm cushion-shaped gold case, dramatic sweeping gadroons and sleek black dial. Reputedly American Pop artist Andy Warhol’s favourite model, Piaget was given the green light last year to rename its cult watch the Andy […]

First Look – The new Maurice Lacroix 1975 Collection of Elegant Watches (Incl. Video) Monochrome
Maurice Lacroix 1975 Collection Mar 25, 2025

First Look – The new Maurice Lacroix 1975 Collection of Elegant Watches (Incl. Video)

Maurice Lacroix was founded in 1975 by the Desco von Schulthess watchmaking company, which produced watches for various labels and third parties before that. In just a couple of short years, the name Maurice Lacroix became so popular that a decision was made to focus solely on the newly founded brand. By 1980, all third-party […]

Introducing: The Maurice Lacroix 1975 Collection Fratello
Maurice Lacroix 1975 Collection Today we Mar 25, 2025

Introducing: The Maurice Lacroix 1975 Collection

Today, we take a look at the new Maurice Lacroix 1975 Collection. These watches represent a new line and celebrate the brand’s 50th anniversary. They are attractive choices as daily pieces that lean toward the dressy end of the spectrum. Best of all, there are a variety of dial colors and two diameters. As a […] Visit Introducing: The Maurice Lacroix 1975 Collection to read the full article.

Hands-On: the Colorado Watch Company Field Watch and GCT Worn & Wound
Rado Watch Company Field Watch Mar 21, 2025

Hands-On: the Colorado Watch Company Field Watch and GCT

Iron and steam forged the Rocky Mountain west in the mid-nineteenth century. While the eastern half of the United States remained the capital of cultural influence and academic knowledge, pioneers throughout the west began to challenge notions of what progress looked like, and who deserved to play a role in the shaping of politics, finance, and ethics in this new chapter. Coloradans, especially, were a determined breed – weak wills don’t survive at altitudes like ours. We blasted through mountains with dynamite, scaled 14,000 foot peaks and braved record blizzards for a chance to make our fortune in gold and our name in silver. While still only a territory in the 1860s, Coloradans fought and defended the area’s mineral rights against the Confederacy, ensuring an accessible supply line remained open between California and the Union forces in the east.  Even today, railroad tracks blanket the state like a series of iron roots - vital components of an ecosystem well over a century old. These historical vestiges serve to bridge the gap between the state’s past and present. When Colorado was still in its relative infancy and taking shape, watchmaking in the U.S. started to rise. Cities in the northeast, sometimes older than the Centennial State by upwards of two centuries, had the resources and experience to become centers of horological production. By the time Colorado had caught up economically and began to orient towards other models of manufacturing, it was too l...

First Look – The new Seiko Prospex 1965 Heritage Diver SPB511 Limited Edition with Wave Dial Monochrome
Seiko Prospex 1965 Heritage Diver Mar 6, 2025

First Look – The new Seiko Prospex 1965 Heritage Diver SPB511 Limited Edition with Wave Dial

Last year, Seiko updated one of its best-selling models, the classic, rather compact and vintage-inspired Prospex 1965 Heritage Diver, releasing a new collection with improved mechanics, reduced dimensions, upgraded water-resistance and a new bracelet – all the evolutions can be explored in this in-depth video. As you know, this watch is a modern recreation of […]

Looking To Buy A Ceramic Watch? Here Are The Benefits And Potential Downsides Fratello
IWC Pilot’s Watch Automatic RAAF Feb 8, 2025

Looking To Buy A Ceramic Watch? Here Are The Benefits And Potential Downsides

Ceramic is a material that has been used in watches for decades. It comes with some significant advantages over more traditional stainless steel. However, there are also a couple of issues to consider. Recently, I spent a significant amount of time with the IWC Pilot’s Watch Automatic RAAF (ref. IW3281-02). This is a modern interpretation […] Visit Looking To Buy A Ceramic Watch? Here Are The Benefits And Potential Downsides to read the full article.

Photographing Giant Dunes With The IWC RAAF Pilot’s Watch Fratello
IWC RAAF Pilot’s Watch Feb 2, 2025

Photographing Giant Dunes With The IWC RAAF Pilot’s Watch

On a recent trip to a series of massive dunes on Australia’s east coast, I had to contend with what watch to take. In the end, I decided to take the IWC RAAF Pilot’s Watch due to its ceramic construction. You see, ceramic cases offer several advantages over stainless steel. One of those is the […] Visit Photographing Giant Dunes With The IWC RAAF Pilot’s Watch to read the full article.