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Why lug-to-lug matters more than diameter (and how to actually pick a watch that fits)

Diameter is the number every product page leads with. lug-to-lug is the number that decides whether the watch stays on your wrist. a tour through the WristBuzz watch dimensions database.

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Lug-to-Lug

The single most important wristwatch fit dimension, more practical than case diameter. Comfort thresholds and reference numbers.

Does The A. Lange & Söhne Datograph Up/Down Deserve Its Icon Status? (Review) WatchAdvice
A. Lange & Sohne May 29, 2026

Does The A. Lange & Söhne Datograph Up/Down Deserve Its Icon Status? (Review)

A pink gold Datograph Up/Down with serious chronograph engineering, rich contrast, and the kind of finishing only Lange can deliver. What We Love: Beautifully executed 18-carat pink gold case is as elegant as it comes! One of modern watchmaking’s great chronograph movements, showcased through a rich black and pink gold dial execution. Wears far better than the dimensions suggest. What We Don’t: Case thickness may be too large for some by modern standards. Dial layout may feel slightly imbalanced with integration of power-reserve indicator Traditional 2.5Hz beat rate may not appeal to those who prefer higher-frequency chronograph movements. Overall Rating: 9/10 Value for Money: 9/10 Wearability: 9/10 Design: 9/10 Build Quality: 9.5/10 There are very few brands in the world of watchmaking that can do what A. Lange & Söhne is capable of. The brand’s chronographs are also some of the most respected timepieces in the industry, carrying heritage, incredible craftsmanship, and painstaking assembly methods that place their movements among the best in the world. Fortunately for me, I had the chance to get up close and go hands-on with one of the brand’s signature chronographs: the Datograph Up/Down. One of the original 1999 A. Lange & Söhne Datograph models (Ref. 403.035) The Datograph was first introduced in 1999, and it quickly became one of the benchmark chronographs of modern watchmaking. Why did it rise to such a status so quickly? It was because of the model’s...

Introducing - The Parmigiani Fleurier Carillon Tourbillon Anniversaire Monochrome
Parmigiani Fleurier Carillon Tourbillon Anniversaire May 29, 2026

Introducing - The Parmigiani Fleurier Carillon Tourbillon Anniversaire

In recent years, Parmigiani Fleurier has increasingly focused on restrained, architecturally refined watchmaking, whether through the minimalist elegance of the Tonda PF collection or highly artisanal creations such as the Armoriale and the Maison’s objets d’art. Still, Parmigiani Fleurier’s modern identity is nothing without remembering its foundation, rooted in Michel Parmigiani’s lifelong work as a […]

Dennison x Collectability’s Second Collab Gives Us Four Funky Twists on Its Inaugural Offering Worn & Wound
Audemars Piguet Royal Oak Offshore May 27, 2026

Dennison x Collectability’s Second Collab Gives Us Four Funky Twists on Its Inaugural Offering

While some brands regularly take the collaborative approach, this hasn’t been the case for Dennison. Its first co-designed model came to us just about a year ago when the Maison first teamed up with Collectability, the brainchild of Patek Philippe expert and horological icon John Reardon. The pair’s initial offering achieved an impressive balance of design language. It combined some clear inspiration from Patek’s Ellipse as well as some of the brand’s lesser-known models with elements of the collection that revived Dennison in the modern era – the A.L.D. – developed by acclaimed watch designer Emmanuel Gueit, whose resume includes the Rolex 1908, Harry Winston Z1, and Audemars Piguet Royal Oak Offshore. The duo has just spun up its second collaboration, available for pre-order for one week only, beginning today through June 3. If you didn’t immediately click over to place an order, and you’re still with me, let’s unpack these latest additions. The new Oblique collection certainly has echoes of the original co-design but with a little bit more edge. The pair’s inaugural offering was relatively classic and timeless whereas the latest interpretations are a bit more modern and sculptural. This time, Dennison and Collectability give us two variations: the bold Enigma dial and the more sober Vector dial. In both iterations, the brands lean further into the funky design language that began emerging in the 1960s with asymmetry being a focus. Here, the familiar ...

The Business of Watches Podcast: Angelus and Arnold & Son Chief Executive Officer Pascal Béchu Hodinkee
Arnold & Son Chief Executive Officer Pascal May 27, 2026

The Business of Watches Podcast: Angelus and Arnold & Son Chief Executive Officer Pascal Béchu

This week on The Business of Watches, we're in La Chaux-de-Fonds to speak to Pascal Béchu, who heads not one, but two Swiss watchmaking brands, Angelus and Arnold & Son.  Pascal Béchu, the CEO of Angelus and Arnold & Son They're both specialized, low-production, high-horology watchmakers, with very different back stories. While Angelus is a historic Swiss brand known for its repeaters, chronographs, and long power reserve movements, Arnold & Son celebrates the work and innovation of one of history's most important (British) watchmakers, John Arnold. While quite different in their product and strategies, the two brands share the same parent company in Japan's Citizen Group, and both work closely with movement maker La Joux-Perret, with whom they share manufacturing and office space in La Chaux-de-Fonds.  Pascal Béchu is in charge of both marques. He talks about the history and the future for both brands, some recent successes in the form of celebrity clients for Arnold & Son, and a GPHG prize for Angelus. He also discusses prices and the impact the strong Swiss franc and the soaring price of precious metals are having on corporate strategy and planning.  And a quick bit of housekeeping, this conversation was recorded just before Watches & Wonders and the new novelties launched by both brands, including the Angelus 'Tinkler' quarter repeater, so these new watches are not discussed on the podcast.  But first, we round up the latest business news with the most recent ...

Introducing: Timex MK1 For J.Crew Hodinkee
Casio n May 26, 2026

Introducing: Timex MK1 For J.Crew

What We Know The day after Memorial Day brings the promise of warmer days, long summer nights, and backyard cookouts. Timex and J.Crew have decided to mark the occasion in a way that feels entirely right for the season—and perfect for us here at Hodinkee—with the release of the Timex MK1 for J.Crew. The MK1 is one of Timex's most storied models, originally rooted in military-inspired design. This version trades military-spec field watch utility for a leisurely day on the water. Housed in a 36mm gold-plated stainless steel case with a clean white dial, crisp Arabic numerals, and a printed rail track, the star of the show is unmistakably the small figure swimming across the dial. That figure, true anglers will recognize it immediately, is a brook trout—rendered from an original watercolor by J.Crew's in-house artist. It's a matter-of-fact detail that is unexpected, and works. With the trout and enlarged numbers taking up precious dial real estate, branding is limited. The Timex logo is on the front, the J.Crew logo on the caseback. Built for long days on the water, the MK1 for J.Crew offers 50m of water resistance and sits behind an acrylic crystal. It runs on a quartz movement, with an 18mm lug width and a neatly braided dark brown leather strap that has the signs of it only getting better with time. The Timex MK1 for J.Crew launches May 28th at $198 and is available at Timex.com, JCrew.com, and select J.Crew retail locations. What We Think What more could you ask for...

TAG Heuer Expands their Aquaracer Collection with Solargraph Powered Divers Worn & Wound
TAG Heuer Expands their Aquaracer Collection May 25, 2026

TAG Heuer Expands their Aquaracer Collection with Solargraph Powered Divers

TAG Heuer has expanded its Aquaracer collection with the introduction of new Solargraph powered references in two case sizes. The TAG Heuer Aquaracer Professional Solargraph watches are straightforward dive watches that should have a large mass market appeal with a (relatively) low entry price and an appealing movement technology that is geared toward grab-and-go versatility. These aren’t necessarily the most enthusiast forward watches in TAG’s collection, but they make a lot of sense as a simple quartz watch to have ready for vacations or other travel in the summer months when you don’t want your watch to weigh too heavily on the mind.  In terms of marquee dive watches from large brands, the Aquaracer has a relatively short history, with the name first being used in 2004. For that reason, I think it’s sometimes an afterthought when it comes to Swiss dive watches from major brands, but it certainly has developed a niche of fans through the launch of interesting limited editions that have played with color and material over the years, and a design that doesn’t obviously trade on the look and feel of competitors from brands like Rolex, Tudor, and Omega. The Aquaracer has also always been pitched at a wide audience, with a variety of case sizes and variants that are meant to appeal to the masses. These new releases follow in that tradition.  First up is the TAG Heuer Aquaracer Professional 200 Solargraph in 40mm, which the brand has positioned as the “ultimate t...

Introducing - The New David Candaux DC1 Platinum Art of the Tourbillon Monochrome
Jaeger-LeCoultre where he contributed May 25, 2026

Introducing - The New David Candaux DC1 Platinum Art of the Tourbillon

David Candaux, born and raised in Le Solliat, in the Vallée de Joux, belongs to a lineage of watchmakers. Yet his work consistently merges classical craftsmanship with highly personal engineering and design solutions. After years at Jaeger-LeCoultre, where he contributed to some of the manufacture’s most ambitious projects, and later collaborations with some of the […]

Introducing: The Serious And Seriously Good-Looking Watch Angels × Alpina Startimer Pilot Chronograph Automatic IFR  Fratello
Alpina Startimer Pilot Chronograph Automatic May 23, 2026

Introducing: The Serious And Seriously Good-Looking Watch Angels × Alpina Startimer Pilot Chronograph Automatic IFR 

There are pilot’s watches and pilot’s-watch-style watches, and the Watch Angels × Alpina Startimer Pilot Chronograph Automatic IFR falls into the first category. This is a serious watch for serious pilots, not an aviation-inspired chronograph. The watch doesn’t have a vintage-cockpit aesthetic; instead, it’s a mechanical tool watch designed specifically to assist IFR-rated pilots during […] Visit Introducing: The Serious And Seriously Good-Looking Watch Angels × Alpina Startimer Pilot Chronograph Automatic IFR  to read the full article.

The Serica 7505 Series Creatively Revisits The Brand’s Inaugural Field Watch Fratello
Serica 7505 Series Creatively Revisits May 21, 2026

The Serica 7505 Series Creatively Revisits The Brand’s Inaugural Field Watch

Time flies, doesn’t it? I first had a chance to try out the Serica 4512 California back in 2021. Since then, we have seen plenty of remarkable releases from the Parisian brand. The steadily growing collection was extended with a diver, a travel GMT, and a dress watch. On top of that, Serica kept us […] Visit The Serica 7505 Series Creatively Revisits The Brand’s Inaugural Field Watch to read the full article.

In Case The Audemars Piguet × Swatch Royal Pop Inspired You, Here Are Some Modern Pocket Watches Fratello
Audemars Piguet × Swatch Royal Pop May 21, 2026

In Case The Audemars Piguet × Swatch Royal Pop Inspired You, Here Are Some Modern Pocket Watches

Fashion is a fickle and unpredictable muse, isn’t she? While some predict the demise of the analog watch under pressure from smartwatches, something as unexpected as the Audemars Piguet × Swatch Royal Pop could imaginably swing the pendulum the other way. Could it trigger a resurgence of ye olde pocket watch? And if so, are […] Visit In Case The Audemars Piguet × Swatch Royal Pop Inspired You, Here Are Some Modern Pocket Watches to read the full article.

Hands On: FVF Genève FVF1 “Seven Poets” SJX Watches
May 21, 2026

Hands On: FVF Genève FVF1 “Seven Poets”

FVF Genève founder Franc Vila has created a unique piece of his flagship tourbillon for a noted European collector of independent and complicated watches who goes by @thedeadwatchsociety on Instagram. The FVF1 Tourbillon “Seven Poets” is a romantic twist on the day complication that assigns a daily reading from one of seven historical poets. Initial thoughts Franc Vila is a man of many passions. His atelier in central Geneva is packed with art, and each piece has a story — I can’t think of anyone better to create a poetry-themed watch. Neither, it seems, could the lucky owner who commissioned the Seven Poets. The watch is fundamentally similar to the standard FVF1 C2 Tourbillon Superligero, with its 42.5 mm case, titanium monocoque construction, seven-sided day roller, and flying tourbillon architecture. Even in its basic configuration, the FVF1 is a distinctive offering that relaunched Mr Vila’s career after he parted ways with his eponymous brand. But the Seven Poets is anything but basic. Like the “Today” edition reviewed last year, the Seven Poets deviates from the norms of traditional watchmaking. Instead of indicating the day of the week, the day roller has been repurposed to feature the hand-engraved names of seven poets that are personally meaningful to the owner who commissioned the watch. I liked the conceptual, philosophical statement made by the “Today” edition, and the Seven Poets takes it one step further. This simple change to an indicat...

Highlights: Striking Complications from Patek Philippe and Audemars Piguet at Christie’s Hong Kong SJX Watches
Audemars Piguet May 21, 2026

Highlights: Striking Complications from Patek Philippe and Audemars Piguet at Christie’s Hong Kong

Two leading practitioners of fine watchmaking, Patek Philippe and Audemars Piguet face off at Christie’s upcoming Hong Kong auction, Important Watches: Featuring “Kronos: Titans of Time”, “The Eternity” and “The Chronicle” Collections. The catalogue features blue chip high complications such as the Sky Moon Tourbillon, as well as under-appreciated neo-vintage discoveries, and the most striking of this selection doesn’t even chime. Lot 2424 – Patek Philippe Sky Moon Tourbillon Ref. 5002P-001 While Patek Philippe’s Sky Moon Tourbillon started as a supporting act to the Star Caliber 2000, miniaturising the latter’s planisphere with moon passage and phases, its mindshare has far surpassed its larger sibling. It was Patek Philippe’s most complicated wristwatch when first launched, and the super-watch of the 2000s. Collectors entering the watch world during that time speak of it with the same nostalgia and reverence 2000s kids give to the Bugatti Veyron. The design was rather contemporary for early 2000s Patek Philippe, and looks nothing like its successor, the baroque ref. 6002. At 42 mm in diameter, it was also notably large — the ref. 5016 with which shares most of its movement, was only 36 mm in diameter. It was forward thinking in another way, selling an extremely expensive, astronomical complication as an off-the-rack product, continuing Philippe Stern’s “build it and they will come” attitude that began with the Calibre 89. Patek Philippe’...

Introducing - The Updated Charlie Paris Alliance Collection, Now With Sapphire Dial Models Monochrome
May 20, 2026

Introducing - The Updated Charlie Paris Alliance Collection, Now With Sapphire Dial Models

If you have been following French watchmaking lately, chances are you have come across Charlie Paris already. They have a promising catalogue of everyday mechanical watches that do not get too expensive. The brand’s line-up today covers everything from the sporty and travel-ready Concordia GMT Automatic to more classic designs such as the Initial Collection. […]

Sunday Morning Showdown: Grand Seiko Evolution 9 Spring Drive U.F.A. Ushio 300 Vs. Rolex Yacht-Master 42 In Titanium Fratello
Grand Seiko Evolution 9 Spring Drive May 17, 2026

Sunday Morning Showdown: Grand Seiko Evolution 9 Spring Drive U.F.A. Ushio 300 Vs. Rolex Yacht-Master 42 In Titanium

Grand Seiko surprised friend and foe at Watches and Wonders when the brand released a smaller, more accurate dive watch at a lower price than its predecessor. The Ushio 300 diver, naturally, was met with applause. So, for this week’s showdown, we thought we’d stack it up against a watch so popular that it is […] Visit Sunday Morning Showdown: Grand Seiko Evolution 9 Spring Drive U.F.A. Ushio 300 Vs. Rolex Yacht-Master 42 In Titanium to read the full article.

Is Longines’ New 39mm Hydroconquest The Best Modern Longines? (Review) WatchAdvice
Longines New 39mm Hydroconquest May 16, 2026

Is Longines’ New 39mm Hydroconquest The Best Modern Longines? (Review)

Longines has taken great strides into revising their Hydroconquest line, but is it the collection’s best version yet? Let’s find out! What We Love: Clean, modern design Excellent value proposition Comfortably wearing mesh bracelet What We Don’t: No tool-less interchangeability The illusion of the mesh bracelet is lost up close Is it the same Hydroconquest? Overall Rating: 8.5/10 Value for Money: 9/10 Wearability: 8/10 Design: 9/10 Build Quality: 8/10 Though I’ve said it ad nauseam, it’s become common knowledge that Longines is one of the most consistent brands in the watch world. Whether it be their logo remaining unchanged since 1867 or their ability to produce high-quality watches at an impressive price point, the Swatch Group brand has remained an industry staple. Longines has long defined itself through a dependable, heritage-inspired aesthetic. However, the 2020s have seen the brand begin to test the waters of modern design. While old-school styles like the Master, Flagship, and Spirit still remain, both the Conquest and HydroConquest lines have been redefined with a more contemporary, 21st-century look. For this review, we’ll be focusing on the latter. Matt had the opportunity to share his thoughts on the 42mm version of the HydroConquest, but now I get to tackle the 39mm version with the ice-blue dial. First Impressions It didn’t surprise me that the Longines HydroConquest received a revamp. Admittedly, after the HydroConquest GMTs were released, i...

A Fistful of Jade: Windup in a Bay 2026 with Marathon & Prometheus Design Werx Worn & Wound
Ming May 15, 2026

A Fistful of Jade: Windup in a Bay 2026 with Marathon & Prometheus Design Werx

There are few places on earth that feel as mythologized and untamed as California’s Big Sur coastline. The cliffs seem too steep, the Pacific too violent, and the roads too beautiful to be entirely real. It’s the sort of place that attracts a particular kind of person, someone who sees adventure not as spectacle, but as a pursuit. For Windup in a Bay 2026, that pursuit led to Jade Cove. What began years ago as a loose gathering of watch enthusiasts and divers has quietly evolved into one of the most distinctive traditions orbiting the Windup Watch Fair. This year’s expedition, organized with support from Marathon Watch Company and Prometheus Design Werx, brought together divers, military veterans, writers, firefighters, instructors, photographers, and gear obsessives for a weekend that became less about the treasure hunt that it began as, and more about rediscovering why people chase experiences like this in the first place. Windup in a Jade Cove The origins of the “Windup in a ____” concept were humble. When Windup first came to Chicago in 2022, a small group of enthusiasts who had connected online through watches, diving, and social media decided it would be more meaningful to actually spend time together outside the convention hall. What started as an informal Lake Michigan dive jokingly called “Windup in a Lake” gradually evolved into something larger, eventually becoming a recurring series of adventure-focused gatherings tied loosely to Windup events aro...

Seiko Introduces new Astrons, Including a Limited Edition, for their 145th Anniversary Worn & Wound
Seiko Introduces new Astrons Including May 14, 2026

Seiko Introduces new Astrons, Including a Limited Edition, for their 145th Anniversary

This year marks the 145th anniversary of Seiko, and while 145 isn’t exactly the most notable round number anniversary, it’s still, well, a very long time. And as we’ve mentioned countless times in these pages, the watch industry simply doesn’t let an anniversary year go to waste. Seiko has just announced a new collection of watches in the Astron line to mark the occasion, because of course it makes a lot of sense to commemorate longevity and a proud history with the most modern contemporary line in the catalog. Right?  Kidding aside, the Astron holds a special place in the Seiko collection for a few reasons. It was the name of the brand’s very first quartz watch, famously introduced on Christmas Day in 1969. It was a watch, and a technology, that not only changed the company, but the watch industry altogether. It ushered in the Quartz Crisis across most of the watchmaking world, except of course in Japan, which rose to a level of prominence in watchmaking as a result of quartz.  Today, the Astron is special as it is reserved for the most newfangled Seiko technology available, very much in keeping with the tradition inherent in its name. That means, primarily, tech forward GPS enabled timekeeping, as well as the use of Seiko’s solar technology. Astron watches typically inhabit a very contemporary design language, which tends toward sporty, angular, and often oversized.  The anniversary watch introduced this week is the new GPS Solar Dual Time Chronograph, ref...

Hands-On: The Quietly Launched Jaeger-LeCoultre Reverso Tribute Monoface “Or Deco Cocktail” Hodinkee
Jaeger-LeCoultre Reverso Tribute Monoface “Or May 13, 2026

Hands-On: The Quietly Launched Jaeger-LeCoultre Reverso Tribute Monoface “Or Deco Cocktail”

Last year's launch of a new Reverso Tribute Monoface "Or Deco" in pink gold (with a gorgeous Milanese mesh bracelet) was probably the most outstanding release from Jaeger-LeCoultre in a while. Its time in the sun was somewhat brief, though, as it was a bit upstaged this year by the new Master Control Chronometre line (for which a Hands-On is forthcoming soon, I promise). Yet, at Watches and Wonders last month, the brand showed it could do more with the "Or Deco" platform, introducing three new Reverso Tribute Monoface Small Seconds "Or Deco Cocktail" watches, including two in a new material. Last year's release is still a stunner. You may have missed these new watches. That's in part because the brand is set to make a more complete announcement in a few weeks, with an immersive pop-up of its "Reverso Stories" series from May 21 to May 31 in the Miami Design District, ahead of the opening of a new boutique there this summer. The idea is to focus on rare pieces, including historic high-jewelry models, and to premiere some new Reverso pieces that play into that concept, including this trio. However, before the watches were shipped to South Beach, we got to see them in New York and get to spill the tea, as the kids say, before their Miami feature debut.  The standouts, at least in terms of novelty, are the two new white-gold versions. The framework remains the same, a 45.6 x 27.4 x 7.56mm case, now in white gold, housing a manually wound Jaeger-LeCoultre caliber 822 movement....

Introducing: The Skeletonized Panerai Submersible GMT PAM01495 Fratello
Panerai Submersible GMT PAM01495 If May 13, 2026

Introducing: The Skeletonized Panerai Submersible GMT PAM01495

If you don’t shy away from a bold, technical statement piece, the new Panerai Submersible GMT PAM01495 might just be for you. It combines a skeletonized GMT movement with a 47mm titanium DMLS case and a 500m depth rating. It does so in typical Panerai style, with a lively sense of drama. Panerai tends to […] Visit Introducing: The Skeletonized Panerai Submersible GMT PAM01495 to read the full article.

Ming, How’s the Peeping? Introducing the 29.06 Peep Show Worn & Wound
Ulysse Nardin are May 12, 2026

Ming, How’s the Peeping? Introducing the 29.06 Peep Show

Naming a watch is important. This goes without saying, probably, but it’s something we don’t really talk about or think about enough. Just last week I was having a conversation with a colleague about how unfortunate it is that Grand Seiko seems to keep missing the mark with naming conventions. With so many releases, it’s tough to keep individual reference numbers at the front of the mind, and “Tentagraph” has yet to permeate watch culture in the way the brand perhaps thought it would. Some brands have a knack for coming up with catchy and distinctive names for watches that both make a ton of sense and are easily remembered and associated with a given watch. The team at Ulysse Nardin are the kings of this. The Freak? The Super Freak?? The Blast??? All immediately iconic in my opinion.  Today, Ming joins the Watch Name Hall of Fame (side note: that’s an article idea we’ll be pursuing shortly, I’ve just decided) with the Peep Show. When the Ming team first showed us a prototype of the Peep Show at Geneva Watch Days last year, we were led to believe it was a working name, or a code word for a product that was not fully fleshed out. Obviously we all thought it was pretty amusing at the time. But just last month, during Watches & Wonders week, when I learned that Peep Show was indeed the official name of the watch, well, let’s just say I was surprised and delighted, because it’s honestly perfect.  What is the Peep Show, you might be asking yourself at this ...

Watch It: Rolex Releases A Film Celebrating 100 Years Of The Oyster Hodinkee
Rolex Releases May 12, 2026

Watch It: Rolex Releases A Film Celebrating 100 Years Of The Oyster

How do you capture 100 years of the Oyster? That's the question at the center of Rolex's new 23-minute film celebrating the anniversary of one of the most important watches ever made. The film opens with incredible archival footage of Mercedes Gleitze swimming across the English Channel, then moves on to archival footage of many defining moments tied to the Oyster's history—speed records, Everest expeditions, deep-sea exploration, and much more. Most will know these stories, but seeing them presented together really captures the full breadth of what the Oyster has represented over the last century. One of the film's most impressive qualities is its sense of scale. Even something like the Daytona—one of the most iconic watches ever made and a subject that could easily support an entire film on its own—is only one small part of the larger story being told here. More than anything, it underscores just how broad and far-reaching Rolex's history with the Oyster really is. From there, the film transitions into the modern era, highlighting Rolex's ongoing ties to sport, the arts, and scientific exploration. It closes with a look at the brand's Perpetual Planet initiative and Rolex's environmental efforts, both in the field and within its own manufacturing operations, including a closer look at how the company is approaching sustainability in watchmaking.  There are also a few fun details throughout. At one point, the film references precision down to "a fraction of a billi...

Audemars Piguet - The Établisseur, Rehabilitated SJX Watches
Audemars Piguet May 12, 2026

Audemars Piguet - The Établisseur, Rehabilitated

This year Audemars Piguet (AP) walked into Watches & Wonders Geneva for the first time in seven years, and it did so carrying a word it had not used in public for the better part of a century. The brand had departed the predecessor of the fair, the Salon International de la Haute Horlogerie (SIHH), in 2019 alongside Richard Mille, declaring its intention to forge direct relationships with collectors through its own channels and AP Houses rather than through the shared theatre of a trade fair. The return to Geneva in 2026, under CEO Ilaria Resta, was already a signal of strategic realignment, but the word it brought with it made the move more interesting: établisseur. The watches it presented — three of them — each made in very limited numbers by a network of named artisans working within and around the Musée Atelier in Le Brassus, were introduced under the name Atelier des Établisseurs, a project AP described in its launch communications as a revival of the collaborative spirit that had driven the watchmaking industry for generations. The établissage system The framing was historically accurate, as far as it went. The établissage system did shape the Vallée de Joux from the late 18th century onward. Farmers working through the long alpine winters crafted individual components like wheels, bridges, and screws in home workshops, coordinated by an établisseur who assembled the finished watch and brought it to market. The Audemars Piguet Établisseurs Gallets hand-w...

Crossing The Finish Line With The Bravur Grand Tour Sprinter Fratello
Bravur May 11, 2026

Crossing The Finish Line With The Bravur Grand Tour Sprinter

What do Mark “The Manx Missile” Cavendish, Djamolidin “The Tasjkent Terror” Abdoujaparov, and André “The Gorilla” Greipel have in common? Nicknames that say something about their character and their profession — winning sprints. In pro cycling, sprinters are a different breed. They hide in the belly of the peloton, only to emerge in the final […] Visit Crossing The Finish Line With The Bravur Grand Tour Sprinter to read the full article.

Hands-On With The New Nivada Grenchen × Le Petit Poussoir F77 Polar White MK1 Limited Edition Fratello
Nivada Grenchen × Le Petit Poussoir May 11, 2026

Hands-On With The New Nivada Grenchen × Le Petit Poussoir F77 Polar White MK1 Limited Edition

Sometimes, you don’t want a color or a fancy finish on your dial, and occasionally, the second version isn’t always better than the first. That must be exactly what Ludovic Barrois from the French watch publication Le Petit Poussoir was thinking. That’s probably why, with his friend Guillaume Laidet, he released the Nivada Grenchen F77 […] Visit Hands-On With The New Nivada Grenchen × Le Petit Poussoir F77 Polar White MK1 Limited Edition to read the full article.

Introducing: The Two-Tone Girard-Perregaux Laureato Chronograph 42mm Fratello
Girard-Perregaux Laureato Chronograph 42mm May 9, 2026

Introducing: The Two-Tone Girard-Perregaux Laureato Chronograph 42mm

The dust may have settled from all the recent events in Geneva, but that doesn’t mean we’re done with new releases. Girard-Perregaux is embracing the warmer weather to come with a sporty new release. The Laureato Chronograph 42mm is a familiar watch, but this is the first two-tone model we’ve seen. Plus, it adds a […] Visit Introducing: The Two-Tone Girard-Perregaux Laureato Chronograph 42mm to read the full article.