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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Longines Hydroconquest Review: So Much Watch For $2,000 Teddy Baldassarre
Longines Nov 11, 2025

Longines Hydroconquest Review: So Much Watch For $2,000

The Longines Hydroconquest has been around since its debut in 2007 and in that time it has come to be one of the staple entry level luxury dive watches. And it’s certainly for good reason considering just how much quality is on offer for the price which is in no small part thanks to the brand’s positioning under the Swatch Group umbrella. Derived from the classic Longines Conquest collection, the Hydroconquest is a decidedly un-vintage inspired dive watch that rather leans into contemporary design. Given how much safer a vintage-inspired design is these days, I give Longines a lot of credit for developing and nurturing this collection over the last 18 years. After all, having the Legend Diver as a sibling sets a rather high bar. The Hydroconquest was refreshed back in 2018 when it gained a ceramic bezel which, quaint as it might seem today, was not such a universally available option at the price point. Here I will get into the standard model as well as the excellent GMT iteration that was released back in 2023. [toc-section heading="Longines Hydroconquest Case"] This watch is available in several case size iterations ranging from a 32mm quartz model all the way up to a 43mm all black ceramic case iteration. I want to talk about the 41mm size which is also likely the most popular for obvious reasons. Measuring 41mm wide and 11.9mm thick with a 51.1mm lug-to-lug height, the Hydroconquest does stretch out onto the higher side of that 50mm L2L, meaning it wears on the big...

Fratello Dress Watch Season: Round 1, Match 4 - Breguet Classique Souscription 2025 Vs. Omega Seamaster 37mm Milano Cortina 2026 Fratello
Breguet Classique Souscription 2025 Vs Nov 6, 2025

Fratello Dress Watch Season: Round 1, Match 4 - Breguet Classique Souscription 2025 Vs. Omega Seamaster 37mm Milano Cortina 2026

As we continue our quest to find the definitive dress watch of 2025, it’s time for the fourth match of this first round of Fratello Dress Watch Season. Today, Nacho and Ben go head-to-head with two heritage-inspired contenders from Swatch Group brands. It’s the Breguet Classique Souscription 2025 versus the Omega Seamaster 37mm Milano Cortina […] Visit Fratello Dress Watch Season: Round 1, Match 4 - Breguet Classique Souscription 2025 Vs. Omega Seamaster 37mm Milano Cortina 2026 to read the full article.

Fratello Summer Watch Picks 2025: Lex’s Choices From Laventure, Certina, And Swatch Fratello
Certina Jul 8, 2025

Fratello Summer Watch Picks 2025: Lex’s Choices From Laventure, Certina, And Swatch

You can’t put a price on fun, but the best fun is often had during a vacation, and you can put a price on one of those. You can go camping in a two-person tent on the cheap or spend your downtime in a private villa with butler service on a tropical island for a […] Visit Fratello Summer Watch Picks 2025: Lex’s Choices From Laventure, Certina, And Swatch to read the full article.

Tissot Just Hit Our Windup Watch Shop! Worn & Wound
Tissot Just Hit Our Windup Sep 12, 2023

Tissot Just Hit Our Windup Watch Shop!

For watch collectors and enthusiasts, Tissot is a brand that holds special meaning. Part of the Swatch group, they are a rare brand that offers a little of everything, always at a good price, and always Swiss-made. Vintage, modern, sport, digital, dress, quirky, classic – you name it, they’ve got it. They also span all types of movements, making it very easy to find a watch that suits your taste and budget. While a great way to get into Swiss-made watches, Tissot is a brand that you’ll find yourself going back to over the years. Today, we’re very excited to welcome Tissot to the Windup Watch Shop. For watch collectors and enthusiasts, Tissot is a brand that holds special meaning. Part of the Swatch group, they are a rare brand that offers a little of everything, always at a good price, and always Swiss-made. Vintage, modern, sport, digital, dress, quirky, classic – you name it, they’ve got it. They also span all types of movements, making it very easy to find a watch that suits your taste and budget. While a great way to get into Swiss-made watches, Tissot is a brand that you’ll find yourself going back to over the years. Today, we’re very excited to welcome Tissot to the Windup Watch Shop. The post Tissot Just Hit Our Windup Watch Shop! appeared first on Worn & Wound.

Throwback Sundays: Six Stealth Wealth watches that could fool a seasoned watch collector Deployant
Rolex Sep 15, 2019

Throwback Sundays: Six Stealth Wealth watches that could fool a seasoned watch collector

Most seasoned watch collectors will easily recognize the usual culprits, the Pateks, Rolexes, APs, Richemont/Swatch/LVMH brands from a distance. In order to make this list of watches that qualify as stealth wealth, we have chosen timepieces that are 'unexpectedly' expensive, yet not instantly recognizable. They look simple on the dial side, yet have hidden complications and/or 'insane' finishing.

RECOMMENDED READING: Should you wear a watch when exercising? Time+Tide
Aug 2, 2019

RECOMMENDED READING: Should you wear a watch when exercising?

If you love watches, you probably want to wear them all the time. The past CEO of The Swatch Group Nicolas Hayek was famous for wearing half-a-dozen watches at one time, and even if you aren’t quite that eccentric, you might still feel like you’re missing something when you don’t wear a watch. But this … ContinuedThe post RECOMMENDED READING: Should you wear a watch when exercising? appeared first on Time+Tide Watches.

LIST: 7 watches to check out at Melbourne Watch Week Time+Tide
Glashütte Original Jun 24, 2019

LIST: 7 watches to check out at Melbourne Watch Week

For the second year running, Breguet, Blancpain, Jaquet Droz and Glashütte Original - The Swatch Group’s top-tier brands - are showcasing their latest and greatest at Melbourne retailer Monards Crown boutique.  Melbourne Watch Week, as it’s called, is running from June 20 to 30 (slightly longer than a week, but who’s counting). It’s a great … ContinuedThe post LIST: 7 watches to check out at Melbourne Watch Week appeared first on Time+Tide Watches.

EVENT: Melbourne Watch Week kicks off, and our 4 standout picks  Time+Tide
Glashütte Original representing Jun 21, 2018

EVENT: Melbourne Watch Week kicks off, and our 4 standout picks 

Breguet, Blancpain, Jaquet Droz and Glashütte Original, representing the Swatch Group’s top tier watch brands, have teamed up to show off their latest and greatest at a 10-day exhibition hosted by retailer Monards at their Crown boutique. The exhibition kicked off last night, and while excellent company and sparkling drinks are all well and good, … ContinuedThe post EVENT: Melbourne Watch Week kicks off, and our 4 standout picks  appeared first on Time+Tide Watches.

So You Want To Change Your Watch Strap? Here’s what you’ll need Worn & Wound
Aug 13, 2023

So You Want To Change Your Watch Strap? Here’s what you’ll need

One of us! One of us! One of the first forays into watch enthusiasm is changing out the stock strap to something a little bit more your style. Sure, the OEM straps are fine, but there’s a whole world of aftermarket offerings that can totally switch up the look and feel of your watch. The best part? It’s quick and easy to do, and you only need a few key tools to get the job done right. Whether you’re popping your new dive watch off the bracelet and onto a nato, or switching over that field watch from the cheapy faux-leather strap to something more premium, swapping straps is a fun way to get even more out of your current collection of watches. This guide breaks down some of the essentials you’ll need to get started, so let’s jump in. One of us! One of us! One of the first forays into watch enthusiasm is changing out the stock strap to something a little bit more your style. Sure, the OEM straps are fine, but there’s a whole world of aftermarket offerings that can totally switch up the look and feel of your watch. The best part? It’s quick and easy to do, and you only need a few key tools to get the job done right. Whether you’re popping your new dive watch off the bracelet and onto a nato, or switching over that field watch from the cheapy faux-leather strap to something more premium, swapping straps is a fun way to get even more out of your current collection of watches. This guide breaks down some of the essentials you’ll need to get started, so let’s ...

Crime or Sublime: Wearing a SUPER colourful watch Time+Tide
Mar 5, 2020

Crime or Sublime: Wearing a SUPER colourful watch

Some colourful watches are so loud they threaten to leave you with tinnitus. But is a brightly hued timepiece just a harmless switch-up that offers a bit of fun and welcome variety? Or is a super colourful watch an unforgivably gaudy choice that’s designed for look-at-me narcissists and the stylistically insane? Luke Benedictus and Nick … ContinuedThe post Crime or Sublime: Wearing a SUPER colourful watch appeared first on Time+Tide Watches.