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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

How the Rolex Submariner went from bulletproof tool watch to stone-cold classic Time+Tide
Rolex Submariner went from bulletproof Jun 18, 2022

How the Rolex Submariner went from bulletproof tool watch to stone-cold classic

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the story behind the watch, its evolution over the years, famous (and infamous) wearers, the classic references, and the contemporary versions you should be checking out. This week it’s the Rolex … ContinuedThe post How the Rolex Submariner went from bulletproof tool watch to stone-cold classic appeared first on Time+Tide Watches.

“Price on application”: the most annoying three words any watch buyer can ever hear Time+Tide
Rolex Jun 16, 2022

“Price on application”: the most annoying three words any watch buyer can ever hear

I recently had to write a round-up of 24 of the most intriguing watches of 2022.  The brief was for a glossy lifestyle magazine with an upmarket audience and some of the glossiest paper stock you’ll ever see. When it came to the reviews, all the usual suspects were present and correct from Rolex to … ContinuedThe post “Price on application”: the most annoying three words any watch buyer can ever hear appeared first on Time+Tide Watches.

EDITOR’S PICK: The 7 stages of watch buyer’s remorse (when you just don’t click with that new timepiece…) Time+Tide
Jun 9, 2022

EDITOR’S PICK: The 7 stages of watch buyer’s remorse (when you just don’t click with that new timepiece…)

Editor’s note: “Non, je ne regrette rien,” is a phrase that few watch lovers can truthfully utter when it comes to their collections. Whether it’s due to buying a watch sight unseen or the fickle nature of your evolving taste, most of us have experienced buyer’s remorse – a condition that Shane deftly explains in … ContinuedThe post EDITOR’S PICK: The 7 stages of watch buyer’s remorse (when you just don’t click with that new timepiece…) appeared first on Time+Tide Watches.

The revolutionary design of the Audemars Piguet Royal Oak, the first true steel sports watch Time+Tide
Audemars Piguet Royal Oak Jun 3, 2022

The revolutionary design of the Audemars Piguet Royal Oak, the first true steel sports watch

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the story behind the watch, its evolution over the years, famous (and infamous) wearers, the classic references, and the contemporary versions you should be checking out. This week, it’s the Audemars … ContinuedThe post The revolutionary design of the Audemars Piguet Royal Oak, the first true steel sports watch appeared first on Time+Tide Watches.

Is the new AP Royal Oak Carolina Bucci Limited Edition the best rainbow watch design ever made? Time+Tide
Audemars Piguet ? Jun 1, 2022

Is the new AP Royal Oak Carolina Bucci Limited Edition the best rainbow watch design ever made?

What’s the biggest difference between Patek Philippe and Audemars Piguet? For me, while both manufactures embody the best of traditional watchmaking, Audemars Piguet does a far better job of re-interpreting their tradition towards modern sensibilities and bringing their creations to a younger demographic. It’s the 50th anniversary of the AP Royal Oak this year, and … ContinuedThe post Is the new AP Royal Oak Carolina Bucci Limited Edition the best rainbow watch design ever made? appeared first on Time+Tide Watches.

INTRODUCING: The MB&F; LM Sequential EVO incorporates two chronographs in one watch Time+Tide
MB&F; May 31, 2022

INTRODUCING: The MB&F; LM Sequential EVO incorporates two chronographs in one watch

Watchmaking at times can be very predictable and with brands often merely switching up colourways in their latest novelties there is not always as much shock and awe as we would like. Not MB&F; though, you can always count on the independent manufacture to keep you guessing and make the jaws of horological die-hards hit … ContinuedThe post INTRODUCING: The MB&F; LM Sequential EVO incorporates two chronographs in one watch appeared first on Time+Tide Watches.

This is the watch Checo Perez wore on the podium in Monaco Time+Tide
May 31, 2022

This is the watch Checo Perez wore on the podium in Monaco

How about that? Normally seen as a procession around the streets of Monaco, this year’s edition was anything but dull due to heavy rain right before the start of the famous race. All of Christian Horner’s rain dances seemed to have paid off with his Red Bull Racing duo of Sergio “Checo” Perez and Max … ContinuedThe post This is the watch Checo Perez wore on the podium in Monaco appeared first on Time+Tide Watches.

Would You Buy A Watch From A Defunct Brand If The Price Was Right? Here’s What You Should Consider – Reprise Quill & Pad
May 28, 2022

Would You Buy A Watch From A Defunct Brand If The Price Was Right? Here’s What You Should Consider – Reprise

Let's be honest: nobody needs a high-end mechanical watch. That we want one is based on the different levels of how a particular watch appeals to our emotions. And in the heat of passion, we sometimes tend to forget that, as in any normal industry, companies sometimes cease to exist for a panoply of reasons. What should you consider if you would still like to own a watch made by a now-defunct brand? Martin Green has some answers.

MICRO-MONDAYS: The Biotic Formicidae delivers an original field watch inspired by (wait for it…) ants! Time+Tide
May 23, 2022

MICRO-MONDAYS: The Biotic Formicidae delivers an original field watch inspired by (wait for it…) ants!

Microbrand releases can often be just an eclectic mix of design trends thrown together, or a wild attempt at doing something different without considering what people actually want. The Biotic Formicidae is a rare example of an original watch design that has a clear aesthetic vision without second-hand trend-hopping, and of all things, it takes … ContinuedThe post MICRO-MONDAYS: The Biotic Formicidae delivers an original field watch inspired by (wait for it…) ants! appeared first on Time+Tide Watches.

INTRODUCING: The Hamilton Khaki Navy Frogman Automatic 46mm is a supersized tool watch that’s built for action Time+Tide
Hamilton Khaki Navy Frogman Automatic May 23, 2022

INTRODUCING: The Hamilton Khaki Navy Frogman Automatic 46mm is a supersized tool watch that’s built for action

There are times in life when a standard amount of French fries just won’t do. Or a measly two pairs of socks. Why should you settle? Go big. You, my friend, require a silo of deep-fried starch sticks with extra ketchup. Likewise, a 24-pack bale of tube socks is the minimum quantity to meet your … ContinuedThe post INTRODUCING: The Hamilton Khaki Navy Frogman Automatic 46mm is a supersized tool watch that’s built for action appeared first on Time+Tide Watches.

How the Patek Philippe Nautilus became the ultimate flex watch Time+Tide
Patek Philippe Nautilus became May 21, 2022

How the Patek Philippe Nautilus became the ultimate flex watch

Welcome to The Icons, a new series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the story behind the watch, its evolution over the years, famous (and infamous) wearers, the classic references, and the contemporary versions you should be checking out. This week it’s the … ContinuedThe post How the Patek Philippe Nautilus became the ultimate flex watch appeared first on Time+Tide Watches.

The new Jaeger-LeCoultre Polaris Date green is a fine take on a gentleman’s sports watch Time+Tide
Jaeger-LeCoultre Polaris Date green May 18, 2022

The new Jaeger-LeCoultre Polaris Date green is a fine take on a gentleman’s sports watch

Re-introduced in 2018 to celebrate the 50th anniversary of the original, the buzzing Memovox Polaris, Jaeger-LeCoultre’s alarm-equipped dive watch, combined vintage charm with modern technology. In 2022, the Jaeger-LeCoultre Polaris Date gets a lick of green paint in a boutique-only release, continuing the long line of compressor-style watches by “the watchmaker’s watchmaker”. Seafaring chameleon dial … ContinuedThe post The new Jaeger-LeCoultre Polaris Date green is a fine take on a gentleman’s sports watch appeared first on Time+Tide Watches.

EDITOR’S PICK: 6 of the best vintage watch ads, according to @adpatina Time+Tide
May 17, 2022

EDITOR’S PICK: 6 of the best vintage watch ads, according to @adpatina

Editor’s note: One of the more interesting Instagram accounts I’ve followed is @adpatina, dedicated to sourcing (and selling) vintage watch ads. Clearly, I am not alone, as Ad Patina has graduated from Instagram and is now a fully fledged site and store. So, if you ever wanted to know what makes a good watch ad, … ContinuedThe post EDITOR’S PICK: 6 of the best vintage watch ads, according to @adpatina appeared first on Time+Tide Watches.

Android users rejoice: Google will finally go head-to-head with Apple with the Pixel Watch Time+Tide
May 16, 2022

Android users rejoice: Google will finally go head-to-head with Apple with the Pixel Watch

At its annual development conference, Google unveiled the upcoming Pixel Watch, which will combine its native Wear operating system with health-tracking features borrowed from Fitbit – a company it acquired in 2019 for US$2.1 billion (AU$3.05bn). While full details of the Google Pixel Watch will be announced closer to the product’s launch in late 2022, the … ContinuedThe post Android users rejoice: Google will finally go head-to-head with Apple with the Pixel Watch appeared first on Time+Tide Watches.