Deployant
Finding the unexpected: Six excellent watches from non-traditional watch manufacturers
In this article, we take a look at a series of watches from watch brands that many will consider as non-traditional watch manufacturers.
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Deployant
In this article, we take a look at a series of watches from watch brands that many will consider as non-traditional watch manufacturers.
Revolution
Hodinkee
A special colorway for British Watchmakers Day 2025.
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Hodinkee
An ingot on your wrist.
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Hodinkee
Only 100 pieces at an affordable price, so move fast to grab one before they're gone.
Revolution
Monochrome
Let me state something that I know will spark some people; as a watch-loving community, we’ve become far too negative in our opinions. Especially when it comes to social media, it’s easy to discard something you don’t like or even ridicule or bash. It’s a fairly common thing to express one’s (negative) opinion in such […]
Revolution
Monochrome
Watches, like most products from industrial activities, are ruled by constraints and compromises – whether these are commercial, technological, design-oriented or economical. This is why we, watch enthusiasts, can often be rather disappointed by many new releases. Surely, independent watchmakers playing in a much higher price range can overpass some of these constraints, as a […]
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Revolution
Revolution
Hodinkee
Watches you could wear to grab a cheeky Nando's.
Worn & Wound
As a watch enthusiast, you inevitably come to admire certain brands and watches that you know, deep down, you’ll just never be able to own. It doesn’t take long in this hobby to become acutely aware that it’s insanely expensive, and there’s a whole miniature industry of watches that exist in absolutely untouchable realms. If you’re really lucky, maybe every so often you get a chance to see a watch in this class at an industry or collector event, but we’re talking about watches produced in the hundreds per year, max. They are genuinely rare. The odds of getting a glimpse of one of these super watches is always against you. MB&F;, for me, has always been this brand. They are perhaps the watches I love the most that I have the smallest chance of ever actually owning. Trust me when I tell you I’ve made peace with that many times over, as most enthusiasts have with whatever watches or brands are truly out of reach. This hobby would be truly miserable, after all, if we let the disappointment of never actually being able to own a six figure watch ruin our day. So when the M.A.D.1 project surfaced a few years ago, I along with many other watch lovers got a shot of hope injected directly into their veins. Surely you know the story by now: Max Büsser, as a “thank you” gesture to his many partners and colleagues that have helped him create so many incredible but wildly expensive timepieces over the years, designed a watch that was made with the spirit of an MB&F;, ...
Hodinkee
Ready for your next photo walk and complete with an "Exposure Gauge Complication."
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Worn & Wound
It’s not entirely uncommon for my first encounter with a brand to be when they inquire about attending Windup Watch Fairs. There are a lot of brands out there, more every year, so it’s hard to keep up with every new launch. Conveniently, Windup is a great way for new brands to meet enthusiasts and potential customers (sorry, this wasn’t meant to be a Windup pitch), resulting in a natural amount of outreach. When new brands come in, whether to me or a colleague, we give them a quick review to see if they are a conceptual fit for the fair, which they are more often than not. Occasionally, a new brand will stand out, for one reason or another, and they’ll get the seal of approval and an immediate request for a sample to review. Such was the case with Piccola & Joffrete. What stood out wasn’t the watch’s design, though it is altogether pleasant if conservative; rather, it was what appeared to be a high level of finish and a dedication to Swiss manufacturing. Many watches say Swiss-made on them, the definition of which I’ll elaborate on below, but few say 100% Swiss-made like the Piccola & Joffretes. Typically, those that are 100% Swiss (which is also hard to tell as transparency isn’t a strength of the watch world) cost significantly more, likely starting in the five figures. So, the final aspect that made Piccola & Joffrete (PJ) stand out was their relatively reasonable price point, Swissness considered, of 2500 CHF. There are several criteria a watch must mee...
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Hodinkee
Printed dial, of course.
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Revolution
Hodinkee
Omega's professional diver goes luxe with Bronze Gold and a warm burgundy bezel.
Deployant
We continue onto our next chapter of our Vertical Collection Series wih F.P.Journe, yet another iconic maison, with such a rich collection of masterpieces.
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