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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

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Snowflake Grand Seiko

The 2010 Spring Drive reference with a dial textured like fresh Shinshu snow.

Introducing – The Citizen Eco-Drive 50th Anniversary Edition Monochrome
Citizen Eco-Drive 50th Anniversary Edition Mar 19, 2026

Introducing – The Citizen Eco-Drive 50th Anniversary Edition

While it was Seiko that first commercialised the quartz watch in 1969 with the legendary Astron, one could argue it was Citizen that took the ball and ran with it. While never abandoning mechanical watches, Citizen invested much of its research and development in quartz and light-powered technology, focusing on both accuracy and efficiency. Back […]

Inspired by the Lunar Surface, Yema Introduces the Superman Titanium MoonTide Worn & Wound
Omega Speedmaster but serving as Mar 18, 2026

Inspired by the Lunar Surface, Yema Introduces the Superman Titanium MoonTide

What is it about the moon? Earth’s only satellite has been an inspiration to watchmakers for as long as watchmaking has been a thing. The moonphase of course is the perhaps the most romantic of all complications (at least in a contemporary setting where the actual use case is somewhat unnecessary for almost everyone), and finds its way into a surprising number of watches aimed at the mass market. If you think about it, there are probably thousands upon thousands of ordinary people looking at little renderings of a moon whenever they check the time, perhaps unaware of the long history of the astronomical complication and what it represents.  And then of course there’s the moon and space travel, which gets you into an entirely different segment of watches, led of course by the Omega Speedmaster but serving as a home to an enormous variety of watches from brands as diverse as Seiko, Sinn, and G-SHOCK, all of whom claim either officially or unofficially some connection to manned spaceflight. The moon looms large in a number of ways.  So it should come as no surprise that it also serves as a purely aesthetic inspiration, which brings us to the Yema Superman Titanium MoonTide, a new limited edition from the French brand clad in our favorite lightweight metal and designed to conjure images of the lunar surface. The Superman, for anyone who might need a refresher, is Yema’s core dive watch, originally launched in the 1960s heyday of recreational diving. It features a uniqu...

Credor Eichi II Review: High-End Minimalist Elegance from Japan Teddy Baldassarre
Credor Mar 3, 2026

Credor Eichi II Review: High-End Minimalist Elegance from Japan

You’ve heard of Seiko. By now, you’ve heard of Grand Seiko. But Credor, for many enthusiasts outside of Japan, remains mostly a mystery, despite its connection to both. But for those who are aware of Credor, it represents a Holy Grail of high-horological craftsmanship worthy of its venerated designation as “Japan’s Patek Philippe,” and perhaps no single timepiece represents its signature balance of technical complexity and sublime simplicity of design than the Credor Eichi II. [toc-section heading="Credor History"]  The legend of Credor began in 1974, when it was launched as a luxury offshoot of parent brand Seiko, initially to produce exclusively precious-metal watches. The name, which became official in the 1980s,  is a Japanified version of the French phrase "Crêt D'or," which translates as “pinnacle of gold.” This lofty claim is visualized in the now-iconic triple-peaked logo capped by three stars. Throughout the ‘90s, Credor watches (like Grand Seiko watches, before that sub-brand’s emergence as a separate, independent brand in 2017), were co-branded, with both the Credor and Seiko logos on their dials. Also like Grand Seiko (the first of which was made way back in 1960), Credor products were sold only exclusively in Japan. In the early 2000s, well ahead of Grand Seiko’s more famous coming-out party, Credor became a standalone brand, hosting all of the Japanese watchmaking giant’s forays into haute horlogerie as well as some very impressive hi...

Citizen Promaster Aqualand Review: The Most High-Tech Diver Teddy Baldassarre
Citizen Feb 26, 2026

Citizen Promaster Aqualand Review: The Most High-Tech Diver

The Citizen Promaster Aqualand 200M Depth Meter is part of a long tradition of dive-watch innovation but is also a model distinct from the rest of its peers. Japan’s Citizen Watch Co. has been making watches for more than 100 years, and started making purpose-built watches or divers in the early 1980s. Since then, Citizen has been expanding the variety of styles, functionalities, and even movement types available in its dive watches, which have become a significant pillar of the brand’s rather large product portfolio.  [toc-section heading="A Brief History of Citizen Dive Watches"] The Japanese watchmaker, today renowned for technical innovations like Super Titanium, satellite-controlled timekeeping, and its signature solar-driven Eco-Drive movement technology, was an early contributor to making wristwatches waterproof. It released the Parawater, regarded as the first “water-resistant” Japanese watch, in 1959 - several years before its main Japanese rival, Seiko, released its first dedicated diver’s watch, the . Parawater watches (as above) were waterproof to 50 meters of depth, an impressive feat for the era, and they were the forerunners of Citizen’s contemporary line of dive watches, which began in the 1960s but really kicked into gear with the release of the Promaster Marine in 1982. (Citizen dive watches, despite their diversity, all fall under the “Promaster” category today.) That same year, Citizen released its 1300m Professional Diver’s Watch, ...

Seconde/Seconde/’s Cutting Take on the Citizen Tsuyosa SJX Watches
Citizen Tsuyosa Citizen one Feb 21, 2026

Seconde/Seconde/’s Cutting Take on the Citizen Tsuyosa

Citizen, one of the world’ largest watchmakers by numbers, teams up with niche Parisian watch customizer Romaric André for a surprisingly good collaboration with the Citizen Tsuyosa seconde/seconde/. Creative, quirky, and very affordable, the Tsuyosa collaboration depicts the aftermath of the minutes hand slicing through the applied hour markers. And it does it quite well: the artfully positioned hour markers really do look like they have been cut in half. Initial Thoughts Citizen’s latest Tsuyosa is interesting, clever, and affordable. In fact, it is only around US$20 more expensive than the entry level Tsuyosa, making it something of a no-brainer for someone who wants a well-priced watch with a sense of humour. Like Seiko’s “5KX”, the Tsuyosa is an ideal platform for this project, as the model has intrinsic appeal as an integrated bracelet sports-adjacent watch, while also being affordable enough to be an impulse buy based on a cool dial. Nitpickers might point out that a pixellated sword isn’t sharp enough. The pixel art “sword” minute hand may be seconde/seconde/’s best known motif, but it also requires suspension of belief that the hour markers have been cleaved in twain by the minutes hand. Which is unfortunate, as the effect is otherwise so well executed. Of course, without the 8-bit katana it wouldn’t be immediately recognisable as a seconde/seconde/ project, but that is true of many of the best Mr André’s best works, such as the Uncatchable...

James Bond Watches: 50 Years of 007's Timepieces Teddy Baldassarre
Feb 20, 2026

James Bond Watches: 50 Years of 007's Timepieces

James Bond has been a pop culture icon for more than half a century and his watches have been a subject of intense discussion, debate, and speculation for nearly as long. From Connery to Craig, from Rolex to Seiko to Omega, and with other iconic actors and notable timepieces in between, here is the complete guide to the eclectic watches worn throughout 50+ years of James Bond movies.  And for anyone interested in this topic, we are really excited to share our new video The Watches Of James Bond hosted by none other than Mark Bernardo, our very own verifiable font of knowledge for all things 007 and watches. This is a feature video so we recommend getting comfortable, having some snacks and beverages ready, and watching it on the biggest screen you've got. This is going to be fun. [toc-section heading="1962-1971: The Sean Connery Era"] Dr. No (1962), From Russia with Love (1963), Goldfinger (1964) - Rolex Submariner Ref. 6538; Thunderball (1965) - Breitling Top Time; You Only Live Twice (1967), Diamonds Are Forever (1971) - Gruen 510 Precision The speculation over what wristwatch James Bond would or should wear on his demanding missions is one that predated even the first movie, 1962’s Dr. No. Ian Fleming, Bond’s creator and the writer of the original novels that inspired the long-running movie series, was known to wear a Rolex Explorer, specifically Reference 1016. On the relatively rare instances in which Fleming (below) refers to Bond’s watch in print, he e...

12 Of Our Favorite Sector-Dial Watches, From Affordable to Luxury Teddy Baldassarre
Feb 17, 2026

12 Of Our Favorite Sector-Dial Watches, From Affordable to Luxury

As their name implies, sector-dial watches are recognizable for their vintage-inspired dial layout, with radial lines and concentric circles dividing the dial’s essential visual data - the hours, minutes, and seconds - into distinct segments. It’s a style that first made its way into watch design in the 1930s and ‘40s, the heyday of Art Deco, and at the time was almost certainly aimed at delivering an instrument-like legibility rather than any kind of stylish ornamentation. Today, however, the sector dial is enjoying a bit of a quiet renaissance mainly for aesthetic reasons, on a diverse array of timepieces. Whether the watch it adorns leans more toward “military tool” or “dressy accessory” in its appeal, the sector dial’s streamlined, subdivided look has proved to be anything but dated. Here are a dozen of our favorites on the market now.  [toc-section heading="Seiko 5 Sports SRPH29"] Price: $315, Case Size: 39.4mm, Thickness: 13.2mm, Lug to Lug: 48.1mm, Lug Width: 20mm, Crystal: Hardlex, Water Resistance: 100 meters, Movement: Automatic 4R36 Seiko’s 5 Sports line takes its cues from a classic model from 1963, the Seiko 5 Sportsmatic, whose five named attributes include automatic movements, day/date displays in a single window, water resistance, a recessed crown at 4 o’clock, and a case made of durable materials. The value-oriented series speaks to military mavens and aviation enthusiasts with the SRPH29 model, which straddles the line between a v...

The 18 Best Japanese Watch Brands For 2026 Teddy Baldassarre
Feb 12, 2026

The 18 Best Japanese Watch Brands For 2026

Before we get into the best Japanese watch brands for 2026, let's discuss Japan's role in watchmaking. Outside of Switzerland, Japan is probably the best-known watchmaking country, producing some of the world’s best watches in every category and at nearly every price point. When most people think about Japanese watches, their thoughts still likely envision mostly inexpensive and mostly quartz-powered watches from well-known, mass-market brands like Casio, Seiko, and Citizen. and to be sure, Japan is rightly regarded as a value leader in the global watch market, led by inexpensive but wildly popular and collectible watches like Casio's G-Shocks and Seiko's classically styled, automatic diver’s watches like the SKX series. However, Japan is also an excellent source for watches in the mid-level, luxury, and high-watchmaking categories, from both the country's handful of major players as well as from exciting, younger independent brands. [toc-section heading="Seiko"] At this point, Seiko is synonymous with Japanese watchmaking. The company was founded in 1881 by Kintaro Hattori and got its start by selling and repairing watches and clocks. Just 11 years later, Hattori started producing clocks and then pocket watches, followed closely by the company’s, and Japan’s, first wristwatch in 1913. The 1960s was a period of rapid growth for the company. Not only did Seiko introduce the first Grand Seiko watch and also Japan’s first dive watch, but the firm also gained interna...

The 38 Best Dress Watches for 2026 Teddy Baldassarre
Jan 14, 2026

The 38 Best Dress Watches for 2026

Most watch aficionados consider a go-to dress watch to be a necessary addition to any collection, whether it’s a piece designated for wear only on special occasions or one worn daily to the office. Along with sports watches, dress watches represent one of the most sought-after styles, so we’ve curated a list of the best dress watches that offer style, value, and quality at every price range. We sought out as much variety and diversity as possible with options ranging from a Timex that costs a few hundred dollars, one of the best Seiko values out there, a solid gold Rolex Day-Date, and independent options from the likes of Moser and F.P. Journe. So, here are our standout dress watches for 2026 organized from least to most expensive (and with some handy chapters organized for you).  [toc-section heading="Under $2,000"]  Timex Marlin For decades, Timex focused on affordable, mass-produced quartz watches, but recently the company has tapped into the mechanical market with the Marlin Collection. There is a 40mm automatic movement option with a wider array of dial options including eye-catching “Cali Dials”. Timex is light on the mechanical movement specs other than to note they are provided by a Chinese supplier, which isn’t surprising given the $319 price tag, making it one of the more affordable mechanical options available.  Case: 34mm, Thickness 10mm, Lug-To-Lug: 41mm, Lug Width: 18mm Crystal: Acrylic Movement: Hand Winding or Automatic Mechanical, Water-Resist...

Will 2026 Be Credor’s Year? Worn & Wound
Vacheron Constantin Jan 8, 2026

Will 2026 Be Credor’s Year?

As a new year begins, it’s always fun to think about which brands are poised to do something meaningful over the next 12 months. Obviously, every brand starts with high hopes and great intentions, but inevitably there are just a few who really become conversation drivers in the industry. It can be fun to speculate who is in a good position to do that. Lots of time, it will be a brand in the midst of a big anniversary celebration (Vacheron Constantin and Breguet in 2025 were great examples of this phenomenon). I’d like to posit that another way a brand can make a big splash is by simply having a presence at Watches & Wonders in the spring – any brand making their first appearance at the show is going to have a great deal of attention thrust upon them. This year, Audemars Piguet makes their first appearance at the show, and of course everyone will be keeping an eye out. But everyone’s always keeping an eye out for AP. I’m more interested in another brand coming to the Palexpo for the first time: Credor.  Credor of course is part of the Seiko family, and can be thought of as the high end, artistic, and craft forward expression of the watchmaking family. Credor’s watches are uncompromising and beautiful, but they are wildly underseen. They are rare, of course, and tough to find outside of Japan (similar to Grand Seiko a decade ago) but they also require a bit of a learning curve in how collectors and enthusiasts understand what the brand is all about. And that’s...

SJX Podcast: Best of 2025 – Value Propositions SJX Watches
Christopher Ward Albishorn Dec 29, 2025

SJX Podcast: Best of 2025 – Value Propositions

Episode 23 of the SJX Podcast looks at value propositions under US$10,000. It was a mixed year for affordable watches, but the highlights include Tudor, which continued to refine its sports watch formula with the well-received Ranger 36, and several micro-brands that made compelling cases for themselves with distinctive designs and upgraded movements. Key releases from Christopher Ward, Albishorn, and Kollokium demonstrated there’s still room for creativity and innovation at accessible price points, even as some established players moved upmarket. The Grand Seiko UFA, which is priced just on the other side of the five-figure mark, is also compelling and may be worth a splurge. Listen on Apple Podcasts, Spotify, and Youtube.  

Our Favorite Sports Watches Of 2025 Teddy Baldassarre
Dec 26, 2025

Our Favorite Sports Watches Of 2025

The versatile sports watch is probably the most difficult category to do one of these year-end roundups for simply due to how many releases can qualify. The editorial team here at Teddy decided to choose our favorites that push the category forward while retaining what we all love best from some of the best sports watch collections out there. It was an excellent year for iterating some of the most well-loved collections from Oris, Tudor, Seiko, and others. So, let’s not waste any more time and get into our favorite sports watches of 2025. [toc-section heading="Seiko Samurai"] Seiko updated their Samurai in 2025 by delivering on one of the most persistent pleas by enthusiasts and housing it in a smaller case. The previous iteration of Seiko’s more obscure (yet no less respected) dive watches came in a big 44mm wide case that has been shrunk down to a manageable 41.6mm wide and 12.6mm thick with a 49mm lug-to-lug height. Naturally water resistance is still a solid 200m. The new Seiko Samurai is one of my personal favorites of 2025 though I know a few people still have gripes with the choice of an aluminum bezel rather than ceramic. But past that, the sleek angular aesthetic and nice tapered three-link bracelet (which has a much more manageable 20mm lug width down from 22mm) make for a fantastic sports watch priced under $600. - Bilal Khan [toc-section heading="Oris ProPilot Date"] This year, Oris rounded things out with one of its most compelling releases in recent mem...

Fratello’s Favorite Solar-Powered Watches Of 2025 - Including TAG Heuer, Tissot, And More Fratello
TAG Heuer Tissot Dec 25, 2025

Fratello’s Favorite Solar-Powered Watches Of 2025 - Including TAG Heuer, Tissot, And More

We mostly write about mechanical watches here on Fratello. However, we certainly get excited about the occasional solar-powered watches we see released. Solar-powered watches are ideal grab-and-go pieces. They are always running and often come in very capable configurations to withstand most everyday situations. It’s no wonder that big brands, such as TAG Heuer, Seiko, […] Visit Fratello’s Favorite Solar-Powered Watches Of 2025 - Including TAG Heuer, Tissot, And More to read the full article.

The 20 Best Racing Watches From Affordable to Luxury Teddy Baldassarre
Nov 18, 2025

The 20 Best Racing Watches From Affordable to Luxury

High-end watches and high-performance cars have long been intertwined, and the cross section between watch aficionados and car-racing enthusiasts has always been large. So it makes sense that "racing watches" - i.e., watches built to be worn and used in the arena of motorsports, many with automobile design language built into their aesthetic DNA - have long represented a popular sub-genre in the wider luxury sport-watch universe. Here we spotlight 20 auto-racing watches from 19 brands (one brand merited two entries on the list; we think you'll agree which one), ranging in price from eminently affordable to super-luxury. We've included some acknowledged icons of the genre as well as watches from a few brands you may not have considered. Gentlemen (and ladies), start your engines... and we're off! [toc-section heading="Vaer RS1 Rally Chronograph"] Price: $249, Case Size: 40mm, Thickness: 11.8mm, Lug-to-Lug: 48mm, Lug Width: 20mm, Water Resistance: 100 meters, Crystal: Sapphire, Movement: Seiko VK63 Mechaquartz Vaer founders Ryan Torres and Reagan Cook pooled their collective life savings to start their own watch brand because “we couldn’t afford the watches we liked and didn’t like the ones we could afford.” Based in Venice, California, Vaer released its first watches, assembled overseas, in 2017, and began manufacturing in the U.S. just one year later. The RS1 Rally Chronographs take their cues from timepieces worn by race car drivers in the 1960s and ‘70s and...

Citizen’s Cutting-Edge Quartz Shines in Recrystallised Titanium SJX Watches
Citizen s Cutting-Edge Quartz Shines Oct 29, 2025

Citizen’s Cutting-Edge Quartz Shines in Recrystallised Titanium

The new Citizen Attesa Platinum Shine collection leans into the brand’s two greatest strengths: cutting-edge quartz technology and mastery of titanium. With three limited edition references in a new platinum-coloured hue, Citizen demonstrates why it’s still the leader in titanium watches, 55 years after making the first one. Thanks to a decadent recrystallised titanium bracelet and nearly scratch-proof Duratect coating, the new Attesa proves that quartz can still feel luxurious. Ref. CB0284-66A. Initial thoughts Almost as soon as quartz timekeeping technology began to mature and prices began to fall in the 1980s, makers of quartz watches began to cede the luxury end of market to brands that focused on mechanical watches. But that never stopped a few brands, Citizen and Seiko chief among them, from pursuing the development of ever-better quartz technology and bringing it to market in a premium format. The ultimate expression of this focus is probably the Citizen cal. 0100, the most accurate wristwatch in the world. The Citizen 0100 – the world’s most accurate wristwatch. But quartz is just one part of the equation for Citizen, which has also achieved a leading market position in two specific fields. The first is solar power. Light-powered watches is nothing new, dating back to 1972, but it was Citizen’s advances in the late 1970s that propelled this technology forward. In 1995, the brand debuted Eco-Drive, which remains the leading light in solar-powered timekeep...