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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

HANDS-ON: The Dan Henry 1945 offers rugged WW2-era style for the same price as a MoonSwatch Time+Tide
May 12, 2022

HANDS-ON: The Dan Henry 1945 offers rugged WW2-era style for the same price as a MoonSwatch

Editor’s Note: Andrew here, and it just dawned on me as I read this piece by Fergus that the true modern master of democratisation, Dan Henry, has not only done it again with an “evocation of an era” as Ferg eloquently puts it. No, it’s more than that. In 2022, after a wave of desire … ContinuedThe post HANDS-ON: The Dan Henry 1945 offers rugged WW2-era style for the same price as a MoonSwatch appeared first on Time+Tide Watches.

INTRODUCING: The Trilobe Une Folle Journée – a watch that lives up to its crazy name Time+Tide
Trilobe May 10, 2022

INTRODUCING: The Trilobe Une Folle Journée – a watch that lives up to its crazy name

Trilobe is admittedly a rather strange name for a rather strange brand, but it’s that level of oddity that so often creates fantastic watches when paired with next level engineering. The Trilobe Une Folle Journée means “A Crazy Day”, and one look at the watch explains it all. Trilobe began from the creation of the … ContinuedThe post INTRODUCING: The Trilobe Une Folle Journée – a watch that lives up to its crazy name appeared first on Time+Tide Watches.

The rules of engagement: Can you buy the person you plan to marry a watch instead of a ring? Time+Tide
May 10, 2022

The rules of engagement: Can you buy the person you plan to marry a watch instead of a ring?

EDITOR’S NOTE: Let’s face it, a lot of marital traditions have thankfully changed. These days, if you choose to ask the bride’s father for permission to marry them, it’s more of a tokenistic gesture to get the old bastard on side rather than a potentially deal-breaking request. Same-sex couples can finally get married in most … ContinuedThe post The rules of engagement: Can you buy the person you plan to marry a watch instead of a ring? appeared first on Time+Tide Watches.

The ultimate Rolex barn find in the desert: “I’ve been watch-hunting for 30 years, but never found anything like this…” Time+Tide
Rolex barn find May 9, 2022

The ultimate Rolex barn find in the desert: “I’ve been watch-hunting for 30 years, but never found anything like this…”

EDITOR’S NOTE: John Karambelas is the man behind @barnfindwatches, an Instagram account that documents his watch-collecting adventures as he attempts to uncover old watches gathering dust in flea markets and thrift stores across America. Here, John shares the story of his ultimate barn find, which he randomly stumbled upon while driving through the Mojave Desert.  … ContinuedThe post The ultimate Rolex barn find in the desert: “I’ve been watch-hunting for 30 years, but never found anything like this…” appeared first on Time+Tide Watches.

MICRO-MONDAYS: The AERONOM AeroOne is a street-tough brute of a watch Time+Tide
May 9, 2022

MICRO-MONDAYS: The AERONOM AeroOne is a street-tough brute of a watch

The AERONOM AeroOne is born from concrete jungles, hardened beneath derelict overpasses and finessed in underground clubs. The brand’s origin, after all, is credited to the Notorious B.I.G track, Sky’s The Limit, whose spirit of audacity inspired the founders they could start a watch company themselves. In other words, this brand take their street style seriously. Certain elements … ContinuedThe post MICRO-MONDAYS: The AERONOM AeroOne is a street-tough brute of a watch appeared first on Time+Tide Watches.

IWC Introduces the Pilot’s Watch Chronograph in Mint Green and Titanium SJX Watches
IWC Introduces May 5, 2022

IWC Introduces the Pilot’s Watch Chronograph in Mint Green and Titanium

Facelifted in 2021 with a slimmed-down case that went from 43 mm to 41 mm, the IWC Pilot’s chronograph is a longstanding bestseller that’s now more wearable. The watchmaker has now created an online-only edition of the watch for its F1 partner, the Pilot’s Watch Chronograph 41 “Mercedes-AMG Petronas Formula One Team Edition”. Conceived to celebrate the inaugural Miami Grand Prix, the new chronograph is the first official team watch, meaning it will be worn by all team members ranging from mechanics to strategists. It’s naturally dressed in the team’s signature colour, the green of its title sponsor, Petronas. Initial thoughts The overall design for the new chronograph appears almost identical similar to the standard model, except for the colour. But a few additions reveal themselves up close, including the sandblasted titanium case, which set it apart from IWC’s current offerings. The case material is notable – no other Pilot’s chronograph has a sandblasted titanium case – and sensible choice for a “instrument” watch. It makes the F1 team edition lighter than its counterparts in the Pilot’s Watch line, which the matte, grained surface suits the functional spirit of the watch. And the metal also makes sense given the Formula One context since titanium is widely used in automotive engineering due to its corrosion resistance and high strength-to-density ratio. But it is the mint green that makes the watch truly unique. The green livery will be ap...

You’ll never guess the watch of footballing wonderkid Erling Haaland… Time+Tide
Patek Philippe invariably make regular appearances May 2, 2022

You’ll never guess the watch of footballing wonderkid Erling Haaland…

Top footballers have the financial muscle to indulge their wildest horological dreams. But I’m often surprised at how predictable their picks tend to be. When perusing the wrists of the stars of the Premier League or Serie A, the likes of Rolex and Patek Philippe invariably make regular appearances while a Royal Oak or Richard Mille … ContinuedThe post You’ll never guess the watch of footballing wonderkid Erling Haaland… appeared first on Time+Tide Watches.

Oh buoy! The Brellum Pandial LE.1 sets sail to become a real summer watch contender Time+Tide
Apr 29, 2022

Oh buoy! The Brellum Pandial LE.1 sets sail to become a real summer watch contender

Brellum has become a common feature not only on our Micro Mondays series, but also several top “insert number here” lists, and for good reason. The brand is completely independent, produces only 299 units per year, with all of those units being chronometer-grade. The new Brellum Pandial LE.1 Chronometer is set to become the brand’s … ContinuedThe post Oh buoy! The Brellum Pandial LE.1 sets sail to become a real summer watch contender appeared first on Time+Tide Watches.

Why these restoration videos from Oris are the most satisfying things you’ll watch all day Time+Tide
Oris are Apr 29, 2022

Why these restoration videos from Oris are the most satisfying things you’ll watch all day

Every watch brand thinks about the message they are presenting to the world. Whether it be an ad campaign on social media or a picture in print, brands know these interactions prove the adage that you only get one chance to make a first impression. Especially in this day and age, where a simple foible … ContinuedThe post Why these restoration videos from Oris are the most satisfying things you’ll watch all day appeared first on Time+Tide Watches.

FRIDAY WIND DOWN: Complecto – a watch community with diversity at the forefront Time+Tide
Apr 29, 2022

FRIDAY WIND DOWN: Complecto – a watch community with diversity at the forefront

Ricardo here again! Before I hand the mic back over to Zach for the usual Friday Wind Down programming, I quickly wanted to give a shoutout to an exciting event happening this week here in NYC. Months back, we did a  “Who to Follow” feature on Jason, who was focused on building a new type … ContinuedThe post FRIDAY WIND DOWN: Complecto – a watch community with diversity at the forefront appeared first on Time+Tide Watches.

The Rolex Explorer could be your one watch collection for life Time+Tide
Rolex Explorer could be your Apr 23, 2022

The Rolex Explorer could be your one watch collection for life

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the story behind the watch, its evolution over the years, famous (and infamous) wearers, the classic references, and the contemporary versions you should be checking out. This week, it’s the Rolex … ContinuedThe post The Rolex Explorer could be your one watch collection for life appeared first on Time+Tide Watches.

WATCH CONFESSIONS: “Yes, I flip watches. So what’s the big deal?” Time+Tide
Apr 18, 2022

WATCH CONFESSIONS: “Yes, I flip watches. So what’s the big deal?”

EDITOR’S NOTE: We recently ran the first parts of our Watch Confessions series in which Time+Tide interviewed anonymous members of the community to get them to share their darkest watch-related secrets. In this latest instalment, which you can read about in Issue 4 of NOW magazine, one man explains why he chooses to flip watches with … ContinuedThe post WATCH CONFESSIONS: “Yes, I flip watches. So what’s the big deal?” appeared first on Time+Tide Watches.

WATCH CONFESSIONS: “I buy my wife new watches to climb the waiting list” Time+Tide
Apr 17, 2022

WATCH CONFESSIONS: “I buy my wife new watches to climb the waiting list”

EDITOR’S NOTE: We recently ran the first, second and third parts of our Watch Confessions series in which Time+Tide interviewed anonymous members of the community to get them to share their darkest watch-related secrets. In this latest instalment, one watch guy explains how his watch purchases for his wife are heavily tinged with self-interest as he buys his wife … ContinuedThe post WATCH CONFESSIONS: “I buy my wife new watches to climb the waiting list” appeared first on Time+Tide Watches.