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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Branding 101 - How Luxury Watch Brands Position Themselves To Win Your Favor Fratello
Jan 10, 2025

Branding 101 - How Luxury Watch Brands Position Themselves To Win Your Favor

Branding is everywhere. Branding is how companies show the outside world what they stand for and who they want to attract as customers, partners, or other stakeholders. Most of us even engage in personal branding to some degree, whether consciously or not. The profile picture and title you choose for your LinkedIn profile could be […] Visit Branding 101 - How Luxury Watch Brands Position Themselves To Win Your Favor to read the full article.

Fratello Talks: Our New Year’s Watch Resolutions 2025 Fratello
Jan 9, 2025

Fratello Talks: Our New Year’s Watch Resolutions 2025

Hello, and happy New Year! What better way to venture into another trip around the Sun than by setting yourself up with a solid set of New Year’s watch resolutions? In today’s episode, Nacho, Daan, and Lex discuss theirs for 2025. They include everything from pondering potential future purchases to considering consolidating comprehensive collections. The […] Visit Fratello Talks: Our New Year’s Watch Resolutions 2025 to read the full article.

eBay Finds: An Atomic Age Wittnauer, an Unusual “Apple Watch,” and a Funky Vintage Omega Worn & Wound
Omega eBay Finds Jan 3, 2025

eBay Finds: An Atomic Age Wittnauer, an Unusual “Apple Watch,” and a Funky Vintage Omega

eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion! Vintage Apple Watch Here’s a really neat piece and one I haven’t seen before. It’s a vintage original-logo Apple watch. Although this watch looks like it’s from the 80’s, MacOS wasn’t released until 1999, and with the MacOS logo on the original rubber strap, I’m guessing that’s when this watch was released. It has a cool multicolor hands and bezel setup that matches the six color Apple logo. Very unique design with what looks like a blue anodized bezel and integrated hidden lugs with the crazy shaped hands. And the original rubber strap with blue buckle and MacOS logo on it. Great vintage Apple piece if you’re an Apple fan like me. View auction here 1950s Benrus   This vintage 1950’s Benrus is super cool and in spectacular condition. The yellow gold fill tank style case has unique sculpted lugs giving it a look that really stands out. The fancy case is excellent with virtually no wearthrough that I can detect from the pictures. The crown is original and signed “Benrus”. The silver dial is about as clean as it gets with these types of 50’s watches and has the cool three color logo bar under the Benrus at 12 o’clock. The movement is clean and runs well per th...

My Year in Watches: Evolving as a Watch Writer Worn & Wound
Dec 27, 2024

My Year in Watches: Evolving as a Watch Writer

Just over a year and a half ago, I began writing for Worn & Wound. According to my author’s page, that has amassed a total of 14 pages worth of content – totalling, by my best estimation, around 110 articles I have done for the site. It’s hard to believe that I have that sort of library to look back upon. This is mostly due to the fact that, in June of 2023, I would have told you I didn’t know a damn thing about watches. Just a short eighteen months ago, if you would have asked me what a tourbillon was, I would have answered a fish that pairs well with citrus. Other than thinking of a watch as an accessory, I never gave them much thought – let alone the entire industry. I think, if you were to read back on those early articles, you could see this. I was, at best, timid – afraid to offend a brand or the Worn & Wound community. And, at worst, I was a fraud. And sidling in between those two poles of my own self-doubt, I would sit at my desk to parse a press release and convey whatever information I could gather to you, the reader, in the hope that you would believe in me as a watch writer.  It wasn’t until this last year that that began to change. Practice makes perfect, they say, and I think if you do anything long enough you can get a handle on it. For me, the shift came when I stopped writing about what I thought readers would want to know and actually began paying attention to the market, and by extension the community, at large. I began to think of the wat...

Treating Yourself To A Watch For Christmas - Featuring Omega, Bulova, King Seiko, And More Fratello
Bulova King Seiko Dec 24, 2024

Treating Yourself To A Watch For Christmas - Featuring Omega, Bulova, King Seiko, And More

Christmas and New Year’s are a wonderful time for many. The holiday season is often a chance to reconnect with family or celebrate and reflect on the year. It is also a fantastic opportunity to treat yourself! Buying a watch for Christmas is always a good idea, so today, I’m sharing five attainable watches that […] Visit Treating Yourself To A Watch For Christmas - Featuring Omega, Bulova, King Seiko, And More to read the full article.

My Year in Watches: A No “New Watch Alert” Year Worn & Wound
Seiko stable but Dec 23, 2024

My Year in Watches: A No “New Watch Alert” Year

My year in watches this year has been…unique in the time since I started collecting watches oh so many years ago. What’s different this year? I didn’t purchase a single watch! For the first time in over 20 years I went the whole year without adding any watches to my collection. For over two decades I’ve always bought some, sold some, or traded some so that I end up at the end of each year with a more refined collection that is usually in the plus column. I have to say that I didn’t even realize this year was different until our illustrious editor Zach gave us this assignment. I’m still always looking at and for watches though, especially for a few specific models. My bi-weekly eBay Finds column keeps me poring through the eBay listings on a regular basis, and I do still see lots of great pieces on Instagram. But how did I end up in this rarest of predicaments, finishing the year without any new additions to the collection? Like most things in life, the reasons are myriad. I would have to say the biggest factors would be that I’m pretty darn happy with the state of my collection as it currently stands, and there are few watches (that I can afford to buy) that I’m still searching for. I mean, I’m always on the lookout for a nice vintage Squale, and there are some pieces that I would still love to add to the Seiko stable, but the models I’m looking for are quite hard to find for sale in the condition I desire. So it’s not that I didn’t want to add any ...

Reunited With My Grand Seiko Tough Quartz SBGX341 - Back From A Long-Overdue Watch “Onsen” Session Fratello
Grand Seiko Tough Quartz SBGX341 - Dec 23, 2024

Reunited With My Grand Seiko Tough Quartz SBGX341 - Back From A Long-Overdue Watch “Onsen” Session

Sometimes the little chores in life feel like herculean tasks, don’t they? I’m not just talking about lubricating that squeaky hinge on the front door; I’m also referring to taking your beloved watch to a watchmaker for some love and attention. I know what I’m talking about. Not only does the hinge of my front […] Visit Reunited With My Grand Seiko Tough Quartz SBGX341 - Back From A Long-Overdue Watch “Onsen” Session to read the full article.

My Year in Watches: Defining “Affordable Watch Collector” Worn & Wound
Seiko 6139-6002 Pogue I couldn’t Dec 20, 2024

My Year in Watches: Defining “Affordable Watch Collector”

My original idea when I was asked to contribute to this series was to focus on my favorite watch acquisitions of the year, explain why they’re noteworthy, and describe my thought process behind purchasing or trading for each. While I was writing about my Universal Geneve Ref. 842116 Tank and Seiko 6139-6002 Pogue, I couldn’t help but notice how far my collection has come over the last year or so. Since the purchase of my first wristwatch in 2012, it’s always been my goal to cultivate watch boxes filled with both timeless classics and rare oddities. Looking at my collection as this year concludes, I’m proud to say I’ve never changed this philosophy. It was with this realization that my plans for this article began to transform into a conversation about watch collecting identity. While 2024 has been quite the successful year for my collection and I, it’s also the year that I went from being an affordable watch collector to being …an affordable watch collector.  You see, the watch collecting hobby is filled with subjective terminology. Words and phrases like “rare,” “new old stock,” “like-new old stock,” “budget-friendly,” and of course “affordable” frequently see usage on online auction platforms, social media, forums, and advertisements. While these are often used as buzzwords for sellers wanting their post to be boosted in search algorithms or by collectors wanting to flaunt their new purchase, I’ve always been fascinated by how pliable...

Fratello Talks: Non-Swiss Watch Brands That We Love Fratello
Dec 19, 2024

Fratello Talks: Non-Swiss Watch Brands That We Love

Welcome back to Fratello Talks. Everyone knows Switzerland is home to some of the world’s greatest and most renowned watch brands. But plenty of brands outside the Alpine region - and even outside Europe - produce high-end mechanical timepieces that can stand shoulder to shoulder with their Swiss contemporaries. Some of these non-Swiss brands have […] Visit Fratello Talks: Non-Swiss Watch Brands That We Love to read the full article.

A Technical Perspective – A Comprehensive Guide to Watch Crystals – History, Types, Advantages, and Disadvantages Monochrome
Dec 9, 2024

A Technical Perspective – A Comprehensive Guide to Watch Crystals – History, Types, Advantages, and Disadvantages

In the world of watches, the crystal is one of the most crucial yet often overlooked components of a timepiece. This thin transparent cover protects the dial from dust, moisture, and external damage while allowing clear visibility of the watch’s timekeeping functions – and, in many modern watches, its movement, too. Over the years, watchmakers […]

Book Review: ‘Time on My Hands’, a Watch Collector’s Memoir by Mitch Katz SJX Watches
MB&F; Dec 3, 2024

Book Review: ‘Time on My Hands’, a Watch Collector’s Memoir by Mitch Katz

Time on My Hands: A Collector’s Journey in a World of Watches. By Mitch Katz. Tasfil Publishing. US$24.99 in paperback, US$10.89 for e-book Thanks to the growing popularity of watch collecting, there is no shortage of books one can find about watches. Even mainstream bookstores often have a few in stock, while specialty bookstores across the world, from Powell’s in Portland, Oregon to Tsutaya in Daikanyama, Tokyo, have entire sections devoted to watch books. But the watch publishing industry is dominated by brand books, like MB&F;: The First Fifteen Years, that celebrate a particular brand or model. Perhaps because watch collecting is still a nascent hobby, there have not been many (if any) memoirs written about watch collecting. And while Time on My Hands by Mitch Katz is highly educational at times, it succeeds most as a personal story about one man’s long journey down the rabbit hole of watch collecting. Initial thoughts As hard as it is to find a book written by a fellow collector, it’s rarer still to find one that recounts events that formed the basis of one’s own watch education. I first became aware of Mr Katz in 2008 when I joined the Purists forum, which is also where I became acquainted with SJX. When I was at university, the forum served as my nightly reading, and the wisdom I gained reading Mr Katz’s posts, and those of fellow Purists, helped me get up to speed on the many nuances of the watch industry. In Time on My Hands, Mr Katz shares the ups and...

W Worn & Wound
Worn & Wound
Dec 2, 2024

Lookbook: KUOE Takes a Down-to-Earth Approach to their Out-of-This-World Sombrero 90-011 Dive Watch

There’s a saying “To know your future, you must know your past”. The new KUOE Sombrero collection exemplifies this very concept. KUOE is a Kyoto, Japan-based brand that looks for inspiration from all kinds of sources-from the colors found within a distant galaxy of stars that’s over 13 million years old to referencing ancient architecture here on planet earth. KUOE also looks to the future by adding their very first dive watch to expand their collection. Called the Sombrero 90-011, named after a galaxy that’s 29.35 million light years away, it comes in 5 out-of-this-world colorways that draw inspiration from each of these various points of inspiration. Just as the Sombrero galaxy stands as one of the most resilient and captivating formations in space, the KUOE Sombrero 90-011 is designed with exceptional durability, featuring 200 meter water resistance, an AR coated sapphire crystal, a Miyota Cal. 9039 movement, and a magnetic-resistant case. This watch, engineered for the most extreme conditions, mirrors the vastness and strength of its celestial namesake, crafted with precision and care in KUOE’s Kyoto workshop for those who seek both form and function. The 38mm case and warm, subtle tones make the Sobrero 90-011 a clear, down-to-earth for your next everyday wearer. The post Lookbook: KUOE Takes a Down-to-Earth Approach to their Out-of-This-World Sombrero 90-011 Dive Watch appeared first on Worn & Wound.