Worn & Wound
The Apple Watch Series 10 is (Almost) Here
Every year, for the last ten years(!) Apple has held a press event at their Cupertino, CA headquarters to highlight the launch of a new Apple Watch (and new iPhones, Air Pods, and iOS advancements). It’s kind of hard to believe that the Apple Watch, a device that some said years ago could spell the literal death of the watch industry, has been around for a full decade. The supposed takeover of smartwatches was always a little overblown, I think. At the end of the day, they simply aren’t luxury products, and thus don’t really compete with most mechanical watches. It’s been interesting to observe over this ten year period, in fact, how many watch enthusiasts have embraced the Apple Watch. We have, at any given time, multiple double wristers in our own Worn & Wound offices. This shouldn’t really be all that surprising, though. The Apple Watch, from the very beginning, has taken cues from the world of traditional watchmaking, and some of the bells and whistles associated with the latest version of the watch could have been lifted from the press release of any number of high end Swiss luxury brands. The centerpiece of the Apple Watch news at today’s event is the all new Apple Watch Series 10. The new device is being described by Apple as its lightest and thinnest yet, boasting a 10% thinner case height than the Series 9, and a 20% lighter weight than the stainless steel version of last year’s watch. It’s just 9.7mm thick, and the display is larger than the App...
