SJX Watches
Studio Underd0g Introduces the Strawberry & Cream
A watch designer by profession, Richard Benc started Studio Underd0g in early 2020 during the lockdown in London, having previously designed watches for Braun, the German consumer goods maker famed for its shavers and industrial design. His brand got its start with a series of affordable mechanical chronographs defined by a quirky aesthetic, including examples modelled on the colours of watermelon and mint-chocolate chip ice cream. Now Studio Underd0g has taken the covers off its latest two-counter chronograph, Strawberries & Cream. Inspired by the colours of the eponymous desert, the watch was born from chance meeting from Miguel Seabra, a Portuguese journalist specialising in tennis and watches. A fan of Studio Underd0g from its inception, Mr Seabra and the brand’s founder shared a joke last year about the perfect dessert while watching tennis in summer, resulting in this edition. Initial thoughts While salmon is a fad, mechanical watches for men in bright pink are uncommon, which immediately sets Strawberries & Cream apart from its competitors. Admittedly this not the first pink dial from Studio Underd0g – the first was the Watermelon watch in bright green and pink – but this is arguably the more appealing since the colours simple go better together while being more wearable. The price-to-quality ratio of the Strawberries & Cream is good. The watch gets most things right. Both the case and dial are basic but interesting nonetheless, while the movement is a gentl...
