Teddy Baldassarre
Maurice LaCroix Aikon Review
The watch industry only gets more and more competitive each year. Some brands have managed to thrive, and independent watchmakers are more game for the challenge than ever. Others, still, get somewhat lost within the mix. Today, I’m taking a deeper look at a brand that I honestly don’t hear much about, and, through the vehicle of its current flagship model, exploring what it has to offer. As you’ve already guessed from the title of this here article, the subject at hand is the Maurice LaCroix Aikon collection. Characterized by classic integrated bracelet style with a few specific quirks to the mix, the Aikon collection hasn’t managed to go mainstream like some similar competition. Down below, I’ll be walking you through a primer about the brand, the key ingredients of the Maurice LaCroix Aikon, and some personal ramblings on what the collection has to offer, and what it’s lacking. [toc-section heading="Context"] Like many Swiss watch brands, Maurice LaCroix has a history that can be traced back to the end of the 19th century. However, that historical journey is among the more atypical out there. This 19th-century connection is the Maurice LaCroix ties to its parent company, Desco von Schulthess, which was founded in Zurich in 1889, and for many years, had nothing to do with watches. Initially starting in the silk trade, after WWII, Desco von Schulthess expanded into luxury goods and acted as a distributor for Swiss watches to the Asian market. In 1961, the co...
