WU25 Panel: Exploring Timex Atelier
Timex has been a pillar in American watchmaking, and watchmaking as a whole, for nearly two centuries. But it feels like the last few years, the American brand has really upped their game in creating interesting, engaging watches that connect with both mainstream consumers and discerning enthusiasts. Timex Atelier is a major initiative and represents a design-forward, upmarket push. Worn & Wound’s Zach Weiss and Zach Kazan hosted a panel with Tobias Reiss-Schmidt, CEO of Timex Group and Giorgio Galli, designer at Timex to learn more about the inspiration behind Timex Atelier. View the keynote in video form below or read along with the provided transcript. The following conversation has been lightly edited for brevity and clarity. Zach Kazan: Hello, everybody. I’m Zach Kazan, Director of Editorial at Worn & Wound. Welcome to our second panel of the day, all about Timex Atelier. I’m thrilled to be joined by Tobias Reiss-Schmidt, CEO of Timex Group; Giorgio Galli, designer at Timex; and Zach Weiss, co-founder of Worn & Wound and a watch designer himself. Tobias, first question for you. Timex Atelier feels like a defining new chapter for the brand. Can you tell us how this idea took shape and what inspired its creation? Tobias Reiss-Schmidt: Thanks for having us. It’s a pleasure to be here and see so much interest in watches-and in Timex. Today, you’ll hear an Italian and a German talk about a Swiss-made watch from the oldest American watch company. That’s pretty...