Breitling, Universal Genève, and Gallet Join Watches & Wonders 2027
As the summer begins, next year’s Watches & Wonders (and the larger trade show agenda) is beginning to take shape. News broke this morning that Watches & Wonders will be adding several new brands to their show, which is slated for April 5-11 in Geneva, and will once again be held at Palexpo. The big story is that House of Brands, the new group fronted by Georges Kern including Breitling, Universal Geneve, and Gallet, will have space at Watches & Wonders 2027. Breitling has never participated in Watches & Wonders, but for as long as the show has existed, the brand has held parallel events in Geneva or events timed just before the show itself. Now they will be in the thick of it, along with their two sibling brands in a newly formed luxury group, each sitting at different ends of the market. We covered Universal Geneve’s return here. Gallet, to this point, has not made any announcements as far as products or availability, but they are expected to sit at a price point a tier below Breitling. The Breitling news comes a week after the surprise announcement of an entirely new show to be held in Basel next year. The new fair, Basilia, is set to debut in April and is a product of MCH Group and Informa Markets. According to a press release, Basilia expects to attract more than 400 exhibitors, including “manufacturers, designers, brands, retailers, wholesalers, distributors and sourcing specialists from around the world.” No word yet on any specific brands that have signed...
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