Wenger originated in Delémont in the Swiss Jura with the 1893 founding by Paul Boéchat of a cutlery workshop that would eventually become known for the Wenger Swiss Army Knife, one of the two officially-supplied Swiss Army knives (the other being Victorinox). Through the 20th century Wenger operated as one of the two Swiss Army knife official suppliers and built a parallel reputation as a Swiss-made watchmaker through the mid- and late-20th century, extending the Swiss Army identity onto wristwatch products.
The company's modern era began with the 2005 acquisition of Wenger by Victorinox, ending the long-running competitive duality of two Swiss Army knife makers. Wenger continued operating as a separate brand within Victorinox group, with watches and Swiss Army knives produced under both Wenger and Victorinox labels. Wenger watches positioned themselves as the more-accessible price tier alongside Victorinox's slightly upmarket Swiss Army-branded watches, with shared design vocabulary (red Swiss flag accents, sport-influenced dials, modern case shapes) and shared Swiss-made manufacture.
Today Wenger's watch catalogue centres on the Sea Force dive collection, the Attitude sport line, the Roadster chronograph collection, and various accessible-priced Swiss-made automatic and quartz references. Movements are largely Swiss quartz with selected Sellita / ETA automatic variants. The brand sits firmly in the accessible-tier Swiss watch market - retail typically USD 150-600 - and serves as the entry-Swiss-watch experience for many first-time buyers worldwide. Production is in the Jura within the broader Victorinox group footprint.
