SJX Watches
Editorial: Observations and Takeaways at Watches & Wonders 2025
By some measures, Watches & Wonders 2025 was the biggest ever. Visitors rose 12% on the previous year to 55,000, and more inconveniently, the hotel room-nights were up 17% to 43,000, perhaps explaining why accommodation gets more expensive every year (but fortunately still far from the extortion of Basel). But I am certain by other measures Watches & Wonders (W&W;) was a down year. Orders by retailers for new watches are surely lower than a year before. There was an undercurrent of concern throughout the fair, even before American tariffs were announced halfway through. But as is often the case, most executives acknowledge a slowdown but predict their brand will outperform because it is better. The best of the Land-Dweller variants, the 40 mm in platinum Big and small brands One of the most interesting developments this year is the degree of novelty at big brands compared to independent watchmakers. In recent history indies tended to have the more notable creations – the F.P. Journe FFC from two years ago is one of the all-time greats – but this year the opposite happened. The two best launches during W&W; season came from big brands (or at least an establishment brand owned by a big group): the Rolex Land-Dweller and the Vacheron Constantin Solaria Ultra Grand Complication. The Land-Dweller incorporates an extraordinary number of innovations in its cal. 7135, while the Solaria is the most complicated wristwatch ever made, but importantly, it gained the title with a clev...
