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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot Fratello
Christopher Ward C65 Dune Mar 8, 2026

Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot

Good morning, and welcome to another Sunday Morning Showdown. Last year, Tudor added a new 36mm size and a beige-dial option to its entry-level Ranger lineup. In November, we put it up against the Christopher Ward C65 Dune, and the Tudor won by quite a big margin. You could say it was an unfair match, […] Visit Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot to read the full article.

26 Marvelous Moonphase Watches Teddy Baldassarre
Mar 6, 2026

26 Marvelous Moonphase Watches

The tracking and recording of time has always been inextricably linked with the mysterious motions of the heavenly bodies, primarily that of the sun around which Earth revolves and of the moon, Earth’s own satellite, whose monthly trek around our planet has inspired astronomers, poets, navigators, and yes, watchmakers to explore and understand its unique place in our cosmos. Watchmakers over the years have expressed their fascination with Luna, both its romantic and scientific aspects, in some of their most creative and innovative timepieces. Here are 26 of our favorite and best moonphase watches available now that we think shine particularly bright. [toc-section heading="A. Lange & Söhne Lange 1 Moon Phase"] Price: On Request, Case size: 38.5mm, Thickness: 10.2mm, Lug Width: 20mm, Crystal: Sapphire, Water Resistance: 30 meters, Movement: Manually Wound L121.3 The iconic Lange 1, unveiled in 1994 as the flagship of the revived A. Lange & Söhne brand, has been the wellspring of numerous creative variations and additional complications, among them this elegantly appointed model that marries an ultra-precise moon-phase display with an ingenious day-night indicator. The former’s gold moon waxes and wanes over a star-dappled blue disk and tracks the actual lunar cycle with near pinpoint accuracy, requiring adjustment just once every 122.6 years. The watch’s 38.5-mm case houses the German watchmaker’s manufacture Caliber L.121.3, whose luxurious, traditional Saxon deco...

De Rijke & Co. and Guy Allen Just Dropped Another Limited Edition Collab Worn & Wound
Reservoir s Mar 6, 2026

De Rijke & Co. and Guy Allen Just Dropped Another Limited Edition Collab

Once again, here I am late to the party as our own Zach Kazan blows my mind with another brand specializing in artistic dials featuring my favorite métiers d’art craft: enameling. You may recall when he first covered the partnership between De Rijke & Co. and the illustrator Guy Allen two years ago. Now the duo is back with another trio of driver’s watches spanning on the previous Amalfi theme, this time with a stronger focus on the automotive angle. While the Dutch watchmaker and the British artist have been teaming up for nearly a decade, the pair took their work to the next level in 2024 by collaborating on their first set of watches, establishing the Amalfi special editions. The initial set of three watches focused on the themes of air, land, and sea with distinct designs and color palettes reflecting each element. Thanks to champlevé enamel, the illustrations come to life with texture and depth. For the uninitiated, the specific technique of champlevé enamel (French for “raised field”) is similar to cloisonné. However, instead of raised sections to hold enamel, reservoirs to hold the material are created by carving directly into the metal base. The newest trio builds on these designs, but now takes the automotive theme more literally on both the enamel dial and the engraved caseback. The names of the models draw from three regions, the Amazon, Sahara, and Turini, and each gets a corresponding vehicle you might drive there. For the Amazon, you get the Landr...

Fratello’s Top 5 Watches Released In February 2026 Fratello
Mar 6, 2026

Fratello’s Top 5 Watches Released In February 2026

Another Friday, another list! This week, we have the second installment in the series highlighting the best releases of 2026. With this series, we want to keep you informed about the best new watches throughout the year. Since this is the first Friday after February ended, we’ll look at our favorite picks from the second […] Visit Fratello’s Top 5 Watches Released In February 2026 to read the full article.

Craft at Scale: Audemars Piguet’s Industrial Strategy SJX Watches
Audemars Piguet s Industrial Strategy Audemars Mar 6, 2026

Craft at Scale: Audemars Piguet’s Industrial Strategy

Audemars Piguet (AP) is a storied name in haute horlogerie, and has long been the public face of the Vallée de Joux, the cradle of high complications in Switzerland. It’s also the only brand in the so-called ‘holy trinity’ to employ a Chief Industrial Officer (CIO). We sat down with Lucas Raggi to understand his role in shaping AP’s industrial strategy. The historical home of Audemars Piguet. Image – Audemars Piguet The context Having closed the chapter on the brand’s first 150 years, AP is flying high. According to Vontobel estimates, the brand generated more than CHF2.4 billion in 2025, making it the third-largest brand by revenue after mass market masters Rolex and Cartier. The brand is estimated to have produced more than 50,000 watches in 2025, up from 30,000 just a few years ago. The ribbon-cutting ceremony at the opening of AP’s new Arc Manufacture in Le Brassus. Image – Audemars Piguet The new Arc Manufacture, which just came online, might raise the ceiling further. In a 2022 interview then-chief executive François-Henry Bennahmias suggested AP would be capable of making up to 65,000 watches annually by 2027. These numbers represent extraordinary growth for a century-old family owned brand that makes complicated watches. So how does a brand like AP (nearly) double its output in less than a generation without sacrificing small-scale craftsmanship? In short, thoughtful industrialisation. The recently opened Arc Manufacture in Le Brassus. Image – A...

Grand Seiko White Birch Review: A Brand-Defining Future Classic Teddy Baldassarre
Grand Seiko Mar 5, 2026

Grand Seiko White Birch Review: A Brand-Defining Future Classic

Grand Seiko is a brand that’s adept at making the intricate seem effortless. This talent for restraint is best demonstrated dial side, specifically with its play with textures that call for a second (or third, fourth, and so on) look. While the deceptively simple “Snowflake” dial is among the brand’s most renowned examples of its mastery of subtlety, today, I’m pulling focus to another iconic example of Grand Seiko’s dial mastery with the more dramatic White Birch variation. Down below, I’ll be breaking down the importance of the “White Birch” SLGH005 in Grand Seiko’s recent history, some of its guiding design philosophies, as well as all the necessary specs you need to know. [toc-section heading="History And Context"] Debuting in 2021, the SLGH005 with its “White Birch” dial marked a historic turning point for the brand, and in the years since, it has become regarded as an example of the brand’s strengths firing on all cylinders. Before its introduction, Grand Seiko had already become synonymous with intricately textural dials (which, of course, drew inspiration from the natural world), but the White Birch texture is really when the brand turned up the heat an extra notch.  Before, the brand largely relied on radial and horizontal textures, and it isn’t a coincidence that the continuous series honoring the Japanese micro-seasons (most famous being the “Shun-bun”) was already in play before the White Birch hit the scene. Many of these dials...

Introducing – Parmigiani Fleurier Tonda PF Automatic 36mm Alta Rosa Monochrome
Parmigiani Fleurier Tonda PF Automatic 36mm Mar 5, 2026

Introducing – Parmigiani Fleurier Tonda PF Automatic 36mm Alta Rosa

Parmigiani Fleurier’s luxury sports watch collection, the Tonda PF, was introduced in 2021. A refined, minimalist interpretation of the luxury sports watch, the Tonda PF collection is home to several complications. Originally available in 40 and 42mm case sizes, the brand responded to requests for more compact, unisex case sizes and, in 2022, introduced a […]

Introducing – Lebois & Co Heritage Sector Chronograph Aventurine Monochrome
Mar 5, 2026

Introducing – Lebois & Co Heritage Sector Chronograph Aventurine

Indie brand Lebois & Co expands its Heritage collection with the Heritage Sector Chronograph Aventurine, a new version of the brand’s vintage-inspired chronograph distinguished by a textured aventurine dial and a revised sector-style layout. The watch also debuts a better naming structure within the brand’s catalogue, with “Heritage Sector” becoming the designation for Lebois & […]

Fratello Talks: New and Pre-Owned Watches We’d Buy For €5,000 Fratello
Mar 5, 2026

Fratello Talks: New and Pre-Owned Watches We’d Buy For €5,000

What watch would you buy with €5k in your pocket today? And what if you could spend no less than €4,500? That’s the hypothetical dilemma we’re tackling on Fratello Talks today. RJ, Daan, and Nacho have taken the challenge, and in this week’s episode, they go through their picks. They were shocked at how few […] Visit Fratello Talks: New and Pre-Owned Watches We’d Buy For €5,000 to read the full article.

Hanhart Introduces a Pair of Desert Inspired Limited Edition Chronos Worn & Wound
Mar 4, 2026

Hanhart Introduces a Pair of Desert Inspired Limited Edition Chronos

Despite frequently being (in my opinion, falsely) labeled as a boring, neutral color, beige has been making a splash across the watch world recently. When paired with the right auxiliary colors, beige can appear adventurous, rugged, and even classy, in the right circumstances. Perhaps I’m biased, as my 1983 Volvo 240 DL sports a handsome Rose Beige exterior, but it really is one of the most versatile colors, especially when paired with the right contrasting shades. One of beige’s best applications is in vintage-inspired timepieces, and Hanhart has jumped on the retro field watch trend with their latest, the 417 TI Desert Pilot Limited Edition, available in 39 and 42mm case sizes.  Hanhart has long been known for their military-style sport watches, and across the German brand’s 144-year history, they’ve had no shortage of classically-styled pilot watch variants. The 417 TI Desert Pilot combines sharp legibility thanks to black details on the beige dial, with robust functionality and case construction. Both sizes sport a Grade 5 titanium case with a matte finish, giving the watch a rugged, utilitarian look; this is furthered by the crown at 3 o’clock, flanked by two pushers that control the dual chronographs on the dial, positioned at 3 and 9 respectively. The hand-wound, Sellita-based AMT 5100 caliber movement is responsible for the flyback column-wheel chronograph functionality, and is visible through an exhibition caseback, which feels unusual but not unwelcome...

Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore” Fratello
Rolex Sorry Sir We Don’t Mar 4, 2026

Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore”

“Sorry, sir, we don’t serve Pepsi here anymore.” I have heard this before. Last time, I was presented with a disgusting hipster alternative, locally sourced and seemingly made of organic wastewater from small-batch sewage systems housing free-range rats. That’s what it tasted like to me, anyway. “Come on, no Pepsi or Coke?” We need at […] Visit Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore” to read the full article.

Credor Eichi II Review: High-End Minimalist Elegance from Japan Teddy Baldassarre
Credor Mar 3, 2026

Credor Eichi II Review: High-End Minimalist Elegance from Japan

You’ve heard of Seiko. By now, you’ve heard of Grand Seiko. But Credor, for many enthusiasts outside of Japan, remains mostly a mystery, despite its connection to both. But for those who are aware of Credor, it represents a Holy Grail of high-horological craftsmanship worthy of its venerated designation as “Japan’s Patek Philippe,” and perhaps no single timepiece represents its signature balance of technical complexity and sublime simplicity of design than the Credor Eichi II. [toc-section heading="Credor History"]  The legend of Credor began in 1974, when it was launched as a luxury offshoot of parent brand Seiko, initially to produce exclusively precious-metal watches. The name, which became official in the 1980s,  is a Japanified version of the French phrase "Crêt D'or," which translates as “pinnacle of gold.” This lofty claim is visualized in the now-iconic triple-peaked logo capped by three stars. Throughout the ‘90s, Credor watches (like Grand Seiko watches, before that sub-brand’s emergence as a separate, independent brand in 2017), were co-branded, with both the Credor and Seiko logos on their dials. Also like Grand Seiko (the first of which was made way back in 1960), Credor products were sold only exclusively in Japan. In the early 2000s, well ahead of Grand Seiko’s more famous coming-out party, Credor became a standalone brand, hosting all of the Japanese watchmaking giant’s forays into haute horlogerie as well as some very impressive hi...

Long-Term Review: Omega Speedmaster Professional 310.30.42.50.01.001 Fratello
Omega Speedmaster Professional 310.30.42.50.01.001 Mar 3, 2026

Long-Term Review: Omega Speedmaster Professional 310.30.42.50.01.001

The current Omega Speedmaster Professional Moonwatch 310.30.42.50.01.001 debuted on January 8th, 2021. The Moonwatch received a ton of updates, making many Speedmaster enthusiasts very happy. Those who weren’t hardcore fans, though, mainly found the big price increase from just south of €5,000 to €6,100 surprising. Updates to the modern Moonwatch You can read a full […] Visit Long-Term Review: Omega Speedmaster Professional 310.30.42.50.01.001 to read the full article.

Complicated Collectors: Dr Eugen Gschwind SJX Watches
F.P. Journe Gschwind liked Daniels He Mar 3, 2026

Complicated Collectors: Dr Eugen Gschwind

The dinner in Basel had reached the stage where the porcelain was being cleared, but the tension at the table remained heavier than the silverware. Dr Eugen Gschwind, a man who wore his erudition as comfortably as his tailored suits, watched his guest with the predator’s patience that had defined his four decades of collecting. Across from him sat George Daniels, the English horologist and watchmaker who had single-handedly dragged the concept of the handmade watch out of the grave of history. Daniels was brilliant, notoriously opinionated, and, according to some, firmly convinced that he was the spiritual reincarnation of Abraham-Louis Breguet. François-Paul Journe´s 3/84 pocketwatch, Dr Gscwind´s first commission. Image SJX composite – F.P. Journe Gschwind liked Daniels. He championed the Englishman’s genius, yet remained too dogmatic to ever buy his work. He had famously toasted Daniels at a society dinner as the ‘greatest living watchmaker,’ only to follow it with the dry, smiling addendum: ‘But only the second-best watchmaker who ever lived.’ Tonight, however, was not about jests. It was the culmination of a long-simmering technical argument. For years, Gschwind had chided Daniels about his reliance on the 15-second remontoir d’égalité. To Daniels, this mechanism, which rewound a secondary spring every quarter-minute to smooth out the torque of the mainspring, was the ultimate solution to the problem of isochronism. Gschwind viewed it was a compro...

Ruby Resonance from Armin Strom SJX Watches
F.P. Journe Mar 2, 2026

Ruby Resonance from Armin Strom

Independent watchmaker Armin Strom has upgraded its flagship complication with a precious stone dial. The Mirrored Force Resonance Ruby is a five-piece limited edition with a dial cut from natural ruby. Initial thoughts Armin Strom is arguably the second-most prominent watchmaker (after F.P. Journe) to successfully bring “resonance” watches to market. We extensively covered the subject of coupled oscillator watches recently, which examines Armin Strom’s unique approach to achieving this mysterious effect.  Within this narrow niche, Armin Strom’s Mirrored Force series is certainly the broadest collection of resonance watches on the market, with multiple movements and many variations exploiting the almost magic coupling between two sprung balances. This new limited edition employs the familiar in-house caliber ARF21, which connects the two hairspring by a long, swivelling blade spring - dubbed the Resonance Clutch Spring. While the movement is certainly well known, this particular iteration of the watch is quite surprising: a thin slice of natural ruby serves as the dial, with all the imperfections and liveliness of a natural mineral.  Using a ruby dial is not only aesthetically appealing but poetic for a mechanical watch. The jewels serving as bearings inside every movement are synthetic rubies - a fancy sort of industrial mineral glass. The uneven bright pink and violet shades of the Mirrored Force Resonance Ruby’s dial assure us there is nothing artificial...

Hands On: Gérald Genta “Geneva” Time-Only SJX Watches
Zenith Elite automatic that’s been Mar 2, 2026

Hands On: Gérald Genta “Geneva” Time-Only

Like its sister brand Daniel Roth, Gérald Genta recently unveiled a model that is entirely new, rather than one based on the brand’s historical designs. The Geneva time-only is a two-hand watch with a minimalist yet distinctive design that manages to capture the spirit of 1980s and 1990s Gérald Genta without being a remake. The cushion-shaped case was debuted last year with a six-figure minute repeater, but now the brand has now applied the design to something more affordable, relatively speaking. Inside is a Zenith Elite automatic that’s been dressed up surprisingly well, above and beyond the usual presentation of the calibre. Initial thoughts The revived Gerald Genta’s debut model, the Oursin, was a reissue of sorts. The Geneva, on the other hand, is a more original creation that’s no doubt inspired by the typical Genta aesthetic, but not a like-for-like remake. It’s a testament to the design that the Geneva could pass for a 1990s Gerald Genta watch even though it is not. The Geneva almost wears like a 1990s watch as well. It’s compact by today’s standards, though these proportions would have been extra-large 30 years ago. Its slimness and narrow lugs give this a formal feel, though the colours are more vivid than usual for a dress watch. The dial is definitely more 21st century than the case, especially with the grained finish, but the gradient colour is evocative of the 1970s and suits the style of the watch. I imagine a great many more colours can be s...