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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Five Non-Classic Omega Speedmasters Worthy Of Any Collection Fratello
Omega Speedmasters Worthy Sep 23, 2025

Five Non-Classic Omega Speedmasters Worthy Of Any Collection

The Omega Speedmaster Moonwatch is truly one of the few iconic watch designs from the 20th century. Indeed, it may be one of the most recognizable designs in all of horology. Some of us, however, are fans from afar. We appreciate the Omega Speedmaster, but our eyes go elsewhere. For those enthusiasts after something with […] Visit Five Non-Classic Omega Speedmasters Worthy Of Any Collection to read the full article.

Industry News – Audemars Piguet to Join Watches and Wonders Geneva 2026, Montblanc No Longer Participating Monochrome
Audemars Piguet Sep 23, 2025

Industry News – Audemars Piguet to Join Watches and Wonders Geneva 2026, Montblanc No Longer Participating

Initiated back in 2020, even though it was cancelled due to the COVID pandemic alongside Baselworld, Watches and Wonders Geneva was first created as a replacement for the SIHH (Salon International de la Haute Horlogerie) by the FHH, but soon became the highlight of the year for the watch industry, after Baselworld was cancelled entirely. […]

In-Depth: Girard-Perregaux Debuts All-New Automatic Calibre SJX Watches
Vacheron Constantin Sep 23, 2025

In-Depth: Girard-Perregaux Debuts All-New Automatic Calibre

Girard-Perregaux (GP) has just taken the covers off a new in-house movement that will serve as a versatile platform for the brand, the Girard-Perregaux GP4800. Historically a significant producer of automatic movements, GP marks a milestone with the new, high-performance base movement that will gradually replace the 3000 family of movements that was once a workhorse employed by several high-end brands. Initial thoughts GP’s most famous creations are undoubtedly the historical Tourbillon with Three Gold Bridges and the more recent Constant Escapement. Significant as they may be, neither illustrates the brand’s past strength as a manufacture in the early decades of contemporary watchmaking post-Quartz Crisis, in particular GP’s position as a leading supplier of automatic movements.  It all began with the 3000 family of calibres introduced in 1994. Desirable for its slimness and high performance – the 3000 series was sub-3 mm thick while ticking at 4 Hz – this versatile platform served not only as a base for many of the brand’s own timepieces, but also powered well-known watches made by a number of prominent brands, including Cartier, Daniel Roth, Vacheron Constantin, and even MB&F;. A GP3000 found in the MB&F; HM2 And then inverted in the MB&F; HM8 Mark 2 The new GP4800 is clearly meant to replace the venerable-yet-aging 3000-series. Boasting a modern architecture and fine technical chops, the GP4800 is a step towards reclaiming GP’s past success as a movement ma...

Audemars Piguet Joins Watches & Wonders 2026 SJX Watches
Audemars Piguet Joins Watches & Wonders Sep 23, 2025

Audemars Piguet Joins Watches & Wonders 2026

Having last exhibited in Geneva six years ago, Audemars Piguet (AP) will return next year as an exhibitor at Watches & Wonders 2026 (WWG). The brand had departed the predecessor of WWG, Salon International de la Haute Horlogerie (SIHH), in 2019 along with Richard Mille, opting instead to launch the latest products at its own events. AP’s return to the exhibition reflects the importance of WWG as the most important trade fair on the horological calendar. It also underlines the importance of exhibiting alongside respected peers. The central hall at WWG 2025 Alongside AP, another ten brands will be showing at the event, ranging from clockmaker L’Epée 1839 to Chinese watchmaker Behrens, as well as Credor (the sister brand of current exhibitor Grand Seiko), and Favre Leuba, a recently rebooted historical name. This brings the total exhibitor tally to 66, a number that includes giants like Rolex, Patek Philippe, Chanel, and Cartier. WWG will take place April 14-20, 2026, at Palexpo.  

Photo Report - An Evening With Cartier In Amsterdam Fratello
Cartier Sep 22, 2025

Photo Report - An Evening With Cartier In Amsterdam

Earlier this month, we hosted a Cartier × Fratello event in Amsterdam to celebrate Cartier’s 50th anniversary in the Netherlands. The brand organized an experience called “Tank: The Journey of a Timeless Icon,” which allowed guests to discover the evolution of this enduring timepiece. We invited some of our readers to the beautiful Cartier boutique […] Visit Photo Report - An Evening With Cartier In Amsterdam to read the full article.

Hands-On With Two Handsome Hanhart 415 ES Panda Chronographs Fratello
Sep 22, 2025

Hands-On With Two Handsome Hanhart 415 ES Panda Chronographs

Many modern chronographs strive to strike a balance between vintage appeal and modern build quality. Few of those efforts result in a package as appealing as the Hanhart 415 ES Panda chronographs. These models revisit a 1960s design while delivering features expected in a contemporary tool watch. I had the chance to go hands-on with […] Visit Hands-On With Two Handsome Hanhart 415 ES Panda Chronographs to read the full article.

Grand Seiko After Dark, “Moonlit Birch” SLGW007 SJX Watches
Grand Seiko After Dark “Moonlit Birch” Sep 22, 2025

Grand Seiko After Dark, “Moonlit Birch” SLGW007

Grand Seiko has been fairly quiet over the summer, but has just unveiled the latest addition to its Evolution 9 collection, the “Moonlit Birch” SLGW007. Effectively a new variant of the “Birch Bark” SLGW003 with a steel case and navy blue dial, the Moonlit Birch is a competent alternative to its titanium stablemate. In other words, it’s an attractive new livery for what was already a compelling watch, and retains its best characteristics including a nuanced and ergonomic case, gorgeous dial furniture, and the brand’s latest manually wound cal. 9SA4 movement. Initial thoughts The original “Birch Bark” launched last year and was one of the standout releases at Watches & Wonders due to its elegant case profile and impressive new movement. The Moonlit Birch is identical in most respects, but the case is stainless steel, rather than titanium, and the dial is finished in navy blue instead of bright white. Despite these modest differences, the Moonlit Birch is appealing in its own right. The dial texture is subtle, but it’s enough of a Grand Seiko calling card to prevent the watch from looking too generic; a common trap for time-only dress watches. The stainless steel case exhibits the brand’s Evolution 9 styling, which gives the Moonlit Birch a bold, angular presence. In answer to the demand for slimmer options from Grand Seiko, the dimensions are nearly ideal, 38.6 mm in diameter and just under 10 mm thick. The watch is powered by the cal. 9SA4, which is pa...

Sunday Morning Showdown: Panerai Luminor Marina Militare PAM05218 Vs. Breitling Superocean Heritage B31 Automatic 42 Fratello
Breitling Superocean Heritage B31 Automatic Sep 21, 2025

Sunday Morning Showdown: Panerai Luminor Marina Militare PAM05218 Vs. Breitling Superocean Heritage B31 Automatic 42

Turn on the coffee machine because it’s time for another Sunday Morning Showdown. In this week’s battle, two retro-infused dive watches take center stage. The first is the recently released Panerai Luminor Marina Militare PAM05218. It’s a modern remake of a 1993 classic made exclusively for the Italian Navy. It will face off against the […] Visit Sunday Morning Showdown: Panerai Luminor Marina Militare PAM05218 Vs. Breitling Superocean Heritage B31 Automatic 42 to read the full article.

Zenith’s DEFY Skyline Chronograph Review: A Beautiful Blue Ceramic Masterpiece WatchAdvice
Zenith s DEFY Skyline Chronograph Sep 20, 2025

Zenith’s DEFY Skyline Chronograph Review: A Beautiful Blue Ceramic Masterpiece

This isn’t just another colour variant, it’s Zenith pushing the DEFY Skyline Chronograph into full-ceramic territory with its signature blue. The result is a watch that turns heads like a show car but wears like a daily driver. A fitting 160th-anniversary statement piece that blends Zenith’s history with its future. What We Love Full royal-blue ceramic case and bracelet give the watch a bold, cohesive look that stands out from almost anything else in this price segment. Despite the 42 mm size, the ceramic construction keeps the watch surprisingly light and wearable, even on slimmer wrists. Zenith’s El Primero 3600 combines high-frequency accuracy, 1/10th-second timing, and a 60-hour reserve. What We Don’t Matching blue sub-dials keeps the design cohesive, but doesn’t have visual separation compared to contrasting colours. The date at 4:30 is a necessary compromise but still slightly disrupts dial symmetry. Ceramic links can be trickier to size and adjust compared to steel bracelets. Overall Rating: 9/10 Value for money: 9/10 Wearability: 9/10 Design: 9/10 Build quality: 9/10 Earlier this year, Zenith released a host of blue ceramic timepieces in celebration of its 160th anniversary. The timepieces included the Pilot Big Date Flyback, Chronomaster Sport, DEFY Skyline Chronograph, and, of course, the very special Zenith G.F.J timepiece. These special limited edition models were given the blue colour treatment as it’s a signature colour of the brand. The colour ...

After 270 Years, Vacheron Constantin Reaches Beyond Watchmaking With La Quête Du Temps Fratello
Vacheron Constantin Reaches Beyond Watchmaking Sep 20, 2025

After 270 Years, Vacheron Constantin Reaches Beyond Watchmaking With La Quête Du Temps

If asked which was more impressive, it would be hard for me to choose between the La Quête du Temps clock unveiled at the Louvre in Paris or the staff of Vacheron Constantin putting on a surprising show of music and dance in the Genevan manufacture the next day. “VC” started its celebration of 270 […] Visit After 270 Years, Vacheron Constantin Reaches Beyond Watchmaking With La Quête Du Temps to read the full article.

Announcement: Brandon Moore Joins SJX Watches as Full-Time Editorial Director SJX Watches
Sep 19, 2025

Announcement: Brandon Moore Joins SJX Watches as Full-Time Editorial Director

Seven years after writing his first editorial for SJX Watches, Brandon Moore joins the SJX team as full-time Editorial Director. Like many of us, Brandon got his start in the watch community through the PuristS forum (now WatchProSite), in 2008. A decade later he began writing about topics like the community’s obsession with in-house movements and how finishing has captured the industry in the age of social media. In 2023 he became a regular contributor while still working full time in software sales, until now. Brandon’s personal interests lie in contemporary high-end watchmaking, with a particular affinity for independent brands, a long-time focus of SJX Watches. He also enjoys pulling back the curtain on watch production with behind-the-scenes visits to manufactures big and small. In addition, Brandon co-hosts the SJX Podcast, where he and SJX cover new releases and industry news in a more candid format.  

Rolex Daytona Rainbow: When An Icon Goes Colorfully Gem-Set Teddy Baldassarre
Rolex Sep 19, 2025

Rolex Daytona Rainbow: When An Icon Goes Colorfully Gem-Set

Aside from the watch that was made legendary by Paul Newman - and which would forever, unofficially, carry the famous actor’s name - there is probably no version of the Rolex Daytona that is more coveted than the “Rainbow” models that bring a meticulously designed and eye-catchingly beautiful assortment of colorful precious stones to the bezel, case, and dial of the motorsport-inspired luxury chronograph. Here is the story behind the Rolex Daytona “Rainbow” and why it has become yet another smash hit for the Crown in the 21st Century.  To start off, it’s worth answering the question, “Why is the Rolex Daytona so famous in the first place?” The model’s success story begins in 1962, when Rolex, hot on the heels of other genre-defining watch releases like the Explorer, GMT-Master, and Submariner several years earlier, became the official timekeeper of the “Great American Race,” the Daytona 500. In celebration of the partnership, the Swiss brand introduced its original “Cosmograph” racing-inspired chronograph watch the following year. The watch, notable for its tachymeter bezel and three-register dial design, adopted the name “Daytona” shortly thereafter and really took the enthusiast community by storm when actor, director, and part-time racecar driver Paul Newman began wearing one regularly. Newman became a big-screen icon in the 1970s, around the same time that auto racing took off in popularity as a spectator sport, and this confluence of...

Our Favorite Seiko Watches of All Time Worn & Wound
Rolex Sep 19, 2025

Our Favorite Seiko Watches of All Time

When it comes right down to it, there’s no more important watch brand to the enthusiast community than Seiko. Sure, Rolex is the biggest brand in the world, and the most recognizable brand name (for any product) ever. But no other brand matches Seiko for variety, accessibility, quality, and pure fun. There’s truly something for everybody under the Seiko tent, and it’s a brand that we find ourselves unable to quit, even when they frustrate us for any number of reasons.  But this isn’t about those frustrations. This post is about the Seikos we love the most. We asked our contributors to pick their favorite Seiko of all time, and we think as you read through these selections you’ll find that the thing that ties them all together is a deep personal connection to a watch. That’s what’s at the heart of this hobby, and what makes Seiko so special.  We want to know the Seikos that you love the most, so let us know in the comments what you’d pick.  Elodie Townsend – Seiko Flightmaster SNA411P1 I can’t hear the name Seiko without getting misty-eyed about the watch that introduced me to the wider world of horology fandom: the Seiko Flightmaster SNA411P1. It’s big, brazenly busy, and admittedly over-packed with features that I would never use (calculus, anyone), but that pop of yellow and the charm of its over-complications make it a joy to wear, use, and show off.  My dad got me my “Flighty” as a gift for my 21st birthday years back; when the price hadn...

Grand Seiko Goes Gold SJX Watches
Grand Seiko Goes Gold Grand Seiko Sep 19, 2025

Grand Seiko Goes Gold

Grand Seiko has unveils three gold Spring Drive models with the new 9RA2 movement, the Japan-only Heritage Collection SLGA030, SLGA027 and SLGA028, in rose, white, and yellow gold respectively. The new collection benefits from a slimmer case, a longer power reserve, and some new dials to go with the satisfying heft of a full 18k gold bracelet that weighs in at almost 200 g. SLGA030 in rose gold. Initial Thoughts While mostly unknown outside Japan, a trio of gold Spring Drive models in 44GS-style cases on full gold bracelets were a staple of the domestic Grand Seiko catalog for nearly a decade, powered by the cal. 9R15 that was once the brand’s finest automatic Spring Drive movement. While identical to the cal. 9R65, save for a gold medallion on the rotor, Seiko set aside the best performing quartz timing packages for these special movements. The earlier generation of all-gold models, from left to right: SBGA364, SBGA361, and SBGA362. Grand Seiko has decided that now is the time to refresh the line with the upgraded cal. 9RA2, while preserving the heavyweight gravitas and luxurious bracelet of its predecessor. I have anticipated these watches since the second generation of Spring Drive movements launched in 2020; it took five years, but the result meets my expectations, though I would have liked a gold winding weight to match the case material. Selling watches on full precious metal bracelets in this segment is a mark of a strong brand. Gold prices and luxury margins bein...

Fratello’s Top 5 Watches Under €1,000 From Big Brands Fratello
Sep 19, 2025

Fratello’s Top 5 Watches Under €1,000 From Big Brands

Another Friday, another list! We return to a series of budget-related lists after focusing on Geneva Watch Days for two weeks and finding the best collabs last week. Today, we’re starting another three-list series focusing on budget-friendly watches. Not too long ago, we compiled a trio of lists covering the best available picks under €500. […] Visit Fratello’s Top 5 Watches Under €1,000 From Big Brands to read the full article.

From Stadiums To Studios - Hublot’s Atypical Cultural Footprint Fratello
Hublot s Atypical Cultural Footprint Sep 19, 2025

From Stadiums To Studios - Hublot’s Atypical Cultural Footprint

Hublot recently celebrated 10 years as the official timekeeper of the UEFA Champions League. To mark the occasion, the house released a special limited-edition Classic Fusion Chronograph. You may have noticed that we didn’t cover it on Fratello. Why? Well, because such sponsorships and co-branded watches tend not to interest our readers all that much. […] Visit From Stadiums To Studios - Hublot’s Atypical Cultural Footprint to read the full article.