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Monaco, McQueen, and Le Mans (1971) TAG Heuer

Steve McQueen wore the Heuer Monaco 1133B in the 1971 film Le Mans. McQueen\'s personal on-set Monaco sold at Phillips NY December 2020 for USD 2.2M.
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Monaco TAG Heuer

The 1969 Heuer square chronograph. Worn by Steve McQueen in Le Mans.
TAG Heuer Heritage Director Nicholas Biebuyck on the New Carreras, Formula One, and the Future of the Brand Worn & Wound
TAG Heuer Heritage Director Nicholas Biebuyck Jan 23, 2026

TAG Heuer Heritage Director Nicholas Biebuyck on the New Carreras, Formula One, and the Future of the Brand

It can be hard to love a heritage brand in its modern guise. The chasm between the demands of the modern world and the spirit that once defined a legacy brand is usually vast, and the need to progress and stay relevant typically outweighs any brand’s need to satisfy the enthusiasts and history buffs that love it. When it comes to TAG Heuer, however, there’s a different story being told–one that truly celebrates the brand’s history while seeking a seat at the table of the upper echelon of watchmaking.  The man responsible for orchestrating that balancing act is Nicholas Biebuyck, TAG Heuer’s Heritage Director. While Biebuyck wears many hats within the TAG Heuer machine, he’s an enthusiast at his core. The man understands where the brand has been and what that history means to his fellow enthusiasts, but he also has his eyes firmly on the future. Biebuyck knows that for TAG Heuer to stand on the top step of the horological podium, it needs to innovate in every regard–including swinging for the fences with its halo products like the Monaco Split-Seconds Rattrapante. To that end, TAG Heuer has announced the release of several new Carrera models that vamp on their successful “Glass Box” design. These watches, unveiled at LVMH Watch Week, include a new Carrera Seafarer that picks up where the brand’s 2024 Hodinkee limited edition left off while nodding at a beloved, if somewhat obscure classic from the Heuer archive.  These new releases continue to telegrap...

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First Look – The New TAG Heuer Carrera Split-Seconds Chronograph Monochrome
TAG Heuer Carrera Split-Seconds Chronograph We Jan 20, 2026

First Look – The New TAG Heuer Carrera Split-Seconds Chronograph

We knew this one was coming… Since TAG Heuer unveiled the Monaco Split-Seconds Chronograph in 2024, it felt inevitable that the brand’s advanced rattrapante chronograph movement would make it into the Carrera line. Now, that moment has arrived. The new TAG Heuer Carrera Split-Seconds Chronograph brings the rattrapante complication to the Carrera lineup, wrapped in […]

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TAG Heuer Debuts Track-Ready Carrera Split-Seconds SJX Watches
TAG Heuer Debuts Track-Ready Carrera Split-Seconds Jan 19, 2026

TAG Heuer Debuts Track-Ready Carrera Split-Seconds

Having recently given the Monaco a rattrapante makeover, TAG Heuer has unveiled the Carrera Split-Seconds Chronograph, the first-ever split-seconds chronograph in the history of the storied Carrera line-up. The watch combines the brand’s contemporary ‘glassbox’ case design with the Vaucher-derived TH81-01 movement, the only split-seconds calibre in production capable of tenth-of-a-second resolution. Built of grade 5 titanium inside and out, the Carrera Split-Seconds is positioned as both a technical showcase and a halo product for the brand. Initial thoughts It’s more than a little surprising that the Carrera, one of the most storied names in sports chronographs, has never been made in a split-seconds variant until now. In the vintage era, many of Heuer’s peers introduced split-seconds chronographs with movements sourced from Valjoux, which also supplied the ebauches for the Carrera, which suggests the technology was well within reach. That said, the Carrera Split-Seconds Chronograph is arguably worth the wait, marrying the contemporary glassbox case design with the one of the only split-seconds chronograph calibres capable of tenth-of-a-second resolution. It’s a coherent product in more ways than one, carrying on the brand’s history of commercialising third-party calibres in design-forward, performance-oriented watches. In terms of design, the Carrera Split-Seconds feels more refined than the Monaco Split-Seconds, avoiding the superfluous “rattrapante” a...

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TAG Heuer Scales Up the Carrera “Glassbox” to 41 mm SJX Watches
TAG Heuer Scales Up Jan 19, 2026

TAG Heuer Scales Up the Carrera “Glassbox” to 41 mm

TAG Heuer is growing its signature line of chronographs literally and figuratively with the Carrera Chronograph “Glassbox” 41 mm. Stylistically similar to its 39 mm counterpart, the new Carrera features a larger “Glassbox” case but is otherwise almost identical, right down to the pump pushers and TH20 automatic movement, though enthusiasts will like the fact that the date display has been eliminated. Initial thoughts The “Glassbox” case is a good starting point, being distinctive but not as unconventional as the Monaco. The Carrera is retro-inspired but of an entirely modern construction, with its bowl-shaped dial, raised flange, and domed crystal. One of my favourite characteristics of the Carrera is the model’s pump-style pushers that give it a distinctive profile. Large and welcoming, the pushers provide the impression of a chronograph built to be used. And the 41 mm has the upside of doing away with the date. While the larger case is arguably not as well suited to the retro case design, it is a good fit for the TH20 that’s a relatively thick calibre. So while bigger, the 41 mm model is better proportioned in some ways. Commercially, the logic of the 41 mm is clear as well, since larger watches do well in many of the markets where TAG Heuer is historically strong, like the United States and Australia. Notably, the 41 mm includes a similarly scaled up version of the versatile seven-link stainless steel bracelet found on the smaller model. It echoes a “b...

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TAG Heuer’s Split-Seconds Goes High Tech with Laser Sintering SJX Watches
TAG Heuer s Split-Seconds Goes High Nov 19, 2025

TAG Heuer’s Split-Seconds Goes High Tech with Laser Sintering

TAG Heuer flexes its research and development muscles again with the performance-oriented Monaco Split-Seconds Chronograph Air 1. Using the iconic square chronograph as a base, the brand’s engineers took inspiration from its Formula 1 partnership to explore new manufacturing techniques for this 30-piece limited edition that boasts an ultra-light, hollowed-out 18k gold case fabricated with laser additive manufacturing. Initial thoughts The original Monaco from Heuer remains one of the more enduring chronograph designs, with the storied past and distinctive square form. It is refreshing to see TAG Heuer using it as a base for newer, technologically-oriented pieces. This new limited edition takes the already-supercharged crystallised titanium split-seconds released earlier this year and reimagines the square case. The result is a honeycomb-patterned case that is surprisingly lightweight for the size and material. The complex and layered construction of the Air 1, here in an exploded view. The team at TAG Heuer employed a new additive manufacturing technique with the goal of a sturdy yet remarkably light chronograph. Keeping in mind that gold is a dense (thus heavy) metal, making a watch that qualifies as “lightweight” is usually incompatible with including the precious alloy. Here the engineers came up with a way to reduce the volume of gold used, while keeping the components’ sturdiness intact. The timepiece itself can be a little much in terms of styling, with the ...

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Hands-On Review: TAG Heuer’s Latest Formula 1 Solargraph WatchAdvice
TAG Heuer s Latest Formula 1 Sep 26, 2025

Hands-On Review: TAG Heuer’s Latest Formula 1 Solargraph

TAG Heuer’s latest Formula 1 refresh blends the collection’s colourful 1986 spirit with modern materials and solar-powered convenience. From the versatile steel Silverstone GP to the lightweight, vibrant TH-Polylight Monza GP, these watches show that racing DNA can still be fun, practical, and stylish! What We Love Successfully brings the colorful spirit of the 1986 original models with modern materials and solargraph movement Collection offers versatility with steel and TH-Polylight materials Solargraph movement is the best option for the quartz model. No battery changes, long autonomy, and eco-friendly. What We Don’t TH-Polylight bezels/cases won’t have the same scratch resistance or perceived “luxury” feel as steel. With a 38mm case size, enthusiasts who like larger watches may find it too small. Limited editions tied to specific races may be hard to secure or try on before purchase. Overall Rating: 8.6/10 Value for money: 9/10 Wearability: 8.5/10 Design: 8.5/10 Build quality: 8.5/10 The story of TAG Heuer and Formula 1 is one of new beginnings. A tale that starts not in a quiet Swiss valley, but on the screaming straights of Monaco, Silverstone, and Suzuka. The story goes all the way back to 1986, when the watchmaker, now freshly going under the wing of Techniques d’Avant Garde, forming TAG Heuer, built a timepiece that matched the energy of the sport that it sponsored: light, colourful, and unafraid to stand out. The Formula 1 collection was released dur...

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In-Depth: TAG Heuer Achieves Carbon Hairspring Industrialisation SJX Watches
TAG Heuer Achieves Carbon Hairspring Industrialisation Sep 4, 2025

In-Depth: TAG Heuer Achieves Carbon Hairspring Industrialisation

TAG Heuer is marking the rollout of its new-and-improved, and in-house, carbon hairsprings – timed to coincide with the 350th anniversary of the hairspring’s invention – with a pair of chronographs: the Monaco Flyback Chronograph TH-Carbonspring and Carrera Chronograph Tourbillon Extreme Sport TH-Carbonspring. More than just two new watches, the TH-Carbonspring is a notable technical achievement that might promise an entirely new generation of TAG Heuer movements equipped with oscillators that boast all of the advantages of silicon, but with added robustness. Protected by several patents, TH-Carbonspring is also the result of a fascinating process of research and development to overcome a surprising problem. Kitted out in carbon composite dials and cases, the two watches are centred on TAG Heuer’s latest-generation carbon-nanocomposite balance springs, with each being a limited edition of just 50 pieces Initial thoughts Both models serve as a launch platform for TAG Heuer’s improved and industrialisation-ready carbon hairspring. While the brand has been flirting with carbon hairsprings since 2019, its use of the technology has been intermittent and on limited scale. TAG Heuer explains previous attempts at carbon springs were not up to the brand’s standards, which is to say the hairsprings did not perform as expected and could not be produced at scale. The new TH-Carbonspring indicates TAG Heuer has perfected the technology to make reliable hairsprings, which m...

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The 45 Best Pilot Watches For Every Budget In 2026 Teddy Baldassarre
Jun 7, 2025

The 45 Best Pilot Watches For Every Budget In 2026

Some of the most interesting and coveted watches on the market were designed as tools for professionals in fields that are more exciting than those of the average nine-to-fiver. Divers, race car drivers, and pilots have spurred on many of the most popular tool watch designs on the market today. Take, for example, the Rolex Submariner, designed for divers, the TAG Heuer Monaco, used for auto racing both onscreen and off by Steve McQueen, and the Breitling Navitimer, an aviation icon for decades. More than just jewelry, the timekeepers worn by these professionals, plying trades in which seconds count, were depended upon in some cases to save their lives. Pilots had to rely on their watches for critical information like calculating the distance traveled and the amount of fuel left. However, thanks in large part to digital tech, much has changed, and many great pilot’s watches are now used as heritage-infused time tellers in less austere circumstances, though the watches themselves are still more than capable. But, before we get too far ahead, what do we mean when we talk about pilot’s watches? Today, there’s an entire genre of watches dedicated to aviation. Some are homages to vintage designs, while others are modern variations on those earliest pilot’s watches. Some pilot watches are still tools, and act as backups to onboard instrumentation for professional pilots, while others are simply accessories for frequent fliers. In either case, the pilot watch genre ...

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Hands On With The New TAG Heuer Aquaracer Titanium Solargraph WatchAdvice
TAG Heuer Aquaracer Titanium Solargraph They Mar 22, 2025

Hands On With The New TAG Heuer Aquaracer Titanium Solargraph

They say that blue is the warmest colour, but is the dial colour change enough to reignite interest in TAG Heuer’s Solar quartz collection? Let’s find out! What We Love: Oh-so-light titanium: Like wearing nothing at all! Practical and no-nonsense, in design and in practice Wearing dimensions perfect for almost any wrist What We Don’t: Pale blue on titanium is an acquired taste The weightlessness of titanium will throw off steel watch lovers Do we still need that coloured second-hand? Overall Rating: 8/10 Value for Money: 7.5/10 Wearability: 9/10 Design: 8/10 Build Quality: 8/10 Luxury conglomerate LVMH has been on quite the tear as of late, exemplified by the massive leaps and bounds made by Swiss watch brand TAG Heuer. The La Chaux-de-Fonds company has gone through their fair share of privileges and inconveniences throughout the years, but ever since Frédéric Arnault briefly took the helm in the 2020s, they have since gone back to their winning ways. Even now, with Frédéric’s departure and subsequent promotion, TAG Heuer has spent the last few years in the limelight they had been so desperately chasing for so long. From the Carrera Glassbox to the Monaco Split-Seconds; From the KITH x Formula One to becoming (for the second time!) the official timing partner of Formula One itself; The green and red of the TAG Heuer logo has become omnipresent throughout the watch industry. However, the brand is obviously not content with simply chasing waterfalls. In between t...

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From Track to Wrist: Hands On With New TAG Heuer Formula 1 Chronograph x Red Bull Racing WatchAdvice
TAG Heuer Formula 1 Chronograph x Mar 16, 2025

From Track to Wrist: Hands On With New TAG Heuer Formula 1 Chronograph x Red Bull Racing

A bold tribute to speed, precision, and racing heritage, the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing brings the adrenaline of Formula 1 to the wrist. As TAG Heuer gears up to reclaim its role as Formula 1’s official timekeeper in 2025, this release feels like the perfect way to celebrate the brand’s deep-rooted connection to motorsport. What We Love: Oracle Red Bull Racing colours on the dial make the watch stand out beautifully The case doesn’t feel too overbearing on the wrist, even with a 44mm case size. The rubber strap is comfortable to wear, making this a great daily timepiece for Formula 1 and Oracle Red Bull Racing enthusiasts! What We Don’t: Black DLC case like the other TAG Heuer models in latest Formula 1 series would have made the dial and strap pop even more! The dial can seem rather busy with the many different design elements An open case back would have made it perfect! Showing the engine inside this racing-inspired timepiece. Overall Rating: 8.25/10 Value for Money: 8.5/10 Wearability: 8.5/10 Design: 8/10 Build Quality: 8/10 There are very few brands in the world of watchmaking that share a deep connection with Motorsport as TAG Heuer. Since the mid-20th century, TAG Heuer has been a driving force in precision timing, cementing its place on the wrists of many racing legends. From Steve McQueen’s Monaco in Le Mans to its long-standing presence in Formula 1, TAG Heuer has always embraced the high-octane world of motorsport. Thi...

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Autodromo Introduces the Monoposto Mobil 1 Edition Worn & Wound
Breitling clocks Jan 28, 2025

Autodromo Introduces the Monoposto Mobil 1 Edition

From Steve McQueen’s Heuer Monaco to Breitling clocks in Bentley GTs, there’s simply no denying how inextricably linked cars and wristwatches are. The mechanical artistry exhibited in both of their productions demonstrates how creativity and engineering can produce incredible pieces of technology with a hint of style and flair. Autodromo––a watch brand inspired by the history and allure of the automotive industry––is set to release a limited-edition variant of their Monoposto timepiece in collaboration with Mobil 1 to celebrate the company’s 50th anniversary of their synthetic motor oil. Limited to 100 pieces for the stainless-steel variant and 50 pieces for the gold tone variant, this model is the first re-issue of the original three-hand Monoposto produced by Autodromo in 2012.  Let’s start off with the Mobile 1 Edition’s specs. Both steel and gold tone cases have a rather large 43mm diameter, employing the design principles utilized in “the oversized dashboard gauges of 1950s ‘monopostos’ or single seater racing cars,” according to Autodromo. The watch’s wire lugs support 20mm handmade Italian buffalo leather straps fitted with stainless roller buckles. Powering the piece is the dependable Miyota 9039, an automatic 24-jewel movement with hacking and hand winding, beating at a solid 4 Hz with a power reserve of approximately 42 hours. The movement can be admired through the exhibition caseback featuring Mobil 1 branding and other informatio...

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Vintage Heuer: The Most Predictably Volatile Market Around? Fratello
Jan 24, 2025

Vintage Heuer: The Most Predictably Volatile Market Around?

Some of my earliest watch-collecting memories concern vintage Heuer. The ’60s chronographs, with their captivating names, left an indelible mark in my subconscious. How could they not? The breadth of choices, from clinical (the Carrera) to zany (the Monaco), has always been a veritable feast for the eyes. Yet, have watch collectors ever witnessed a […] Visit Vintage Heuer: The Most Predictably Volatile Market Around? to read the full article.

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Introducing: The 39mm TAG Heuer Carrera Chronograph Glassbox In Smoky Purple Fratello
TAG Heuer Carrera Chronograph Glassbox Jan 22, 2025

Introducing: The 39mm TAG Heuer Carrera Chronograph Glassbox In Smoky Purple

In 2023, at Watches and Wonders Geneva, TAG Heuer proudly presented the new Carrera Chronograph Glassbox. We were immediately swept away by its 39mm size and the sexy curves on the edge of the dial. One year before, TAG Heuer released a limited-edition Monaco with a purple fumé dial inspired by some very early Heuer […] Visit Introducing: The 39mm TAG Heuer Carrera Chronograph Glassbox In Smoky Purple to read the full article.

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TAG Heuer Carrera Glassbox 39mm Purple Dial Review Teddy Baldassarre
TAG Heuer Jan 21, 2025

TAG Heuer Carrera Glassbox 39mm Purple Dial Review

When TAG Heuer released the Carrera “Glassbox” in 2023 it was immediately received as one of the better vintage reinterpretations of the post-pandemic era. Why exactly is it so beloved? Well, first off, it was the first non-limited production or limited edition ‘Glassbox’ Carrera since the line was introduced all the way back in 2015 with the Calibre 18 Telemeter. Then came notable limited editions like the Skipper reissue and 160th anniversary edition. Secondly, the 39mm-wide case with that personality-packed, domed sapphire crystal (aka "Glassbox") struck a good balance between modern manufacturing/finishing and vintage-inspired design. Now as LVMH Watch Week 2025 kicks off, TAG Heuer has released a new Carrera Chronograph "Glassbox" in a striking purple dial that is borrowed from a limited-edition Monaco from 2022. We haven’t seen too many purple-dial watches so far, so it’s savvy for TAG to get in on the ground floor of what could (or just as easily could not) be the next big color at the top of 2025. Personally, I think it looks great and could very well be the most attractive iteration of the Glassbox so far. While I love and admire TAG’s consistent dedication to its vintage-racing-inspired history, it’s so nice to see something that isn’t really steeped in any legacy story but rather just looks cool and stands on its own in the moment. The 39mm wide and 13.86mm-thick case of the Carrera Glassbox (with 100 meters of water resistance) has a 46mm lug-...

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TAG Heuer Debuts a Pair of Purple Carrera Chronographs, Including a Glassbox Tourbillon, for LVMH Watch Week Worn & Wound
TAG Heuer Debuts Jan 21, 2025

TAG Heuer Debuts a Pair of Purple Carrera Chronographs, Including a Glassbox Tourbillon, for LVMH Watch Week

LVMH Watch Week has quickly become a yearly staple on the release calendar for watch enthusiasts since its inaugural year in 2020. A mix of novelties and staple collections have graced the headlines acting as a special kickoff to the new year and this year is no different. What immediately caught my eye though was a pair of Carrera Chronographs sporting a new-to-the-model dial color. Enter the TAG Heuer Carrera Chronograph and Tourbillon in purple. Equipped with a smoky black-to-purple gradient backdrop, the Glassbox design family continues to grow. Following the release of the TAG Heuer Monaco Purple Dial in 2022, I had assumed that we would see this color trend carried throughout the rest of the catalog. With that model being discontinued and somewhat hard to come by, it is not surprising that the tourbillon model was also slapped with the LE designation. What is a surprise though is that the standard Carrera Chronograph is not limited and is entering standard production. This will hopefully give those lusting to add an excellent pop of purple into their collection the opportunity as these begin to trickle out to authorized retailers, though I do suspect that they will still be a bit hard to come by immediately. By far the standout feature of the watch is its appearance. Appearing almost black in medium to low light conditions, the purple breaks through in direct light playing with its sunray-brushed surface. The effect lends dimensionality and versatility to the design ...

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Unique F.P. Journe Resonance Raises US$2.98 Million for Charity SJX Watches
F.P. Journe Resonance Raises US$2.98 Million Nov 28, 2024

Unique F.P. Journe Resonance Raises US$2.98 Million for Charity

For its third outing supporting the Prince Albert II of Monaco Foundation, F.P. Journe created a unique Chronomètre à Résonance that sold for S$4.00 million – equivalent to US$2.98 million – during the charity’s annual gala dinner in Singapore. As a friend of the Monegasque ruler, François-Paul Journe has long supported his namesake charity. Now once of the most valuable recent F.P. Journe watches ever sold, the Resonance follows the LineSport Rattrapante of 2018 and the Chronometre Optimum of 2022, which have cumulatively raised several million for the charity that supports environmental causes around the world. Echoing the livery of the Optimum of 2022, the unique Resonance has a platinum case with a burgundy dial and ruthenium sub-dials. Notably, two forms of Chinese characters: modern simplified Chinese characters on the right sub-dial, while the left register has markings in oracle bone script, the oldest form of written Chinese. The movement is engraved on the barrel bridge: “S.A.S. Albert II Singapore 2024” More than double the result of the Optimum in 2022, the big number for the Resonance is no surprise given the recent record-setting sale of the 1993 F.P. Journe tourbillon prototype. This arguably demonstrates that F.P. Journe has gone beyond a watchmaker or even watches, but a brand. This desirability of the F.P. Journe brand is reflected in not just the value, but how easily and quickly it was achieved at the auction during the dinner event. Thoma...

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REVIEW: Hands On With The TAG Heuer Carrera Chronograph Extreme Sport WatchAdvice
TAG Heuer Carrera Chronograph Extreme Sport Oct 20, 2024

REVIEW: Hands On With The TAG Heuer Carrera Chronograph Extreme Sport

The TAG Heuer Carrera Chronograph Extreme Sport is a piece that isn’t for the faint of heart, and is aimed squarely at those who appreciate motorsport – so we thought we would test drive this in the real world to see how it performs. What We Love: The bold design elements The rose gold case paired with the black accents Super comfortable piece to wear What We Don’t: The 44mm size won’t suit all wrist sizes Lack of a screw-down crown on a sports piece Lack of detailing and design on the rubber strap Overall Rating: 8.5/10 Value for Money: 9/10 Wearability: 8.5/10 Design: 8.5/10 Build Quality: 8/10 TAG Heuer’s motorsport roots are well-known, to the point where if you don’t associate TAG Heuer with motorsport, then I’d say that you’re probably also unaware of the brand. Ok, I’m being a little facetious here, but you get my point. The fact that they have a watch named after an F1 race (The Monaco) and another that was designed in 1963 after Jack Heuer was enamoured by the Carrera Panamericana race in Mexico (The Carrera) should give this away, but also highlights the brand’s close ties with motor racing. This is no more evidenced by the fact that TAG Heuer will be taking over from Rolex as the official timing partner for Formula 1 from 2025 for the next 10 years as part of the deal between Formula 1 and LVMH. Global Luxury Giant LVMH Inks A Historic 10-Year Deal With Formula 1 So it comes as no surprise that last month in early September, TAG Heuer lau...

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First Look – The Titanium-Clad Ferdinand Berthoud Chronometre FB 3SPC.4 Monochrome
Chopard Sep 24, 2024

First Look – The Titanium-Clad Ferdinand Berthoud Chronometre FB 3SPC.4

ART IN TIME was founded in Monaco by Karl-Friedrich Scheufele in 2019, Co-President of Chopard and President of Chronométrie Ferdinand Berthoud. The gallery was established with the vision of creating a unique platform for watch aficionados, curating a select group of brands representing the pinnacle of independent watchmaking. To celebrate the 5th anniversary of the […]

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New releases from TAG Heuer, Schwarz Etienne, Jaeger-LeCoultre and more Time+Tide
Jaeger-LeCoultre Sep 21, 2024

New releases from TAG Heuer, Schwarz Etienne, Jaeger-LeCoultre and more

After the short break we had following the Geneva Watch Days, we have a start in activity from all levels of brands. TAG Heuer is launching a vintage-flavoured green racing Monaco, Schwarz Etienne is having a colourful blast on its Geometry model, and JLC is again proving why it’s named Watchmakers’ Watchmaker. Also, our close … ContinuedThe post New releases from TAG Heuer, Schwarz Etienne, Jaeger-LeCoultre and more appeared first on Time+Tide Watches.

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Business News: LVMH Close to Formula 1 Sponsorship Deal SJX Watches
Louis Vuitton would have Sep 6, 2024

Business News: LVMH Close to Formula 1 Sponsorship Deal

The rumours have been swirling for some months that LVMH has replaced Rolex as a key sponsor of Formula 1. As we noted in our July editorial, that wasn’t true yet. According to a source inside F1, LVMH and Formula One Group are on the cusp of a multiyear sponsorship deal starting in 2025. The French luxury group will join Lenovo and Santander as the latest sponsors of F1. Once signed, the deal will mean that LVMH takes the place of Rolex, which had been “Global Partner” of F1 since 2013. The group is not new to F1. TAG Heuer is now a sponsor of Red Bull Racing, while Dior only just signed up Lewis Hamilton as a brand ambassador. But now the group’s many brands – 75 at last count – could stand to gain even more exposure with F1. Marques like Moët & Chandon, Hublot, Loro Piana, and of course Louis Vuitton would have the chance to share in the increasing viewership of the sport, which has been steadily growing its presence in pop culture since it was acquired American media conglomerate Liberty Media in 2017. Besides adding races in glamorous cities like Miami, F1 is now the subject of a hit television series on Netflix. And a film starring Brad Pitt, titled F1 naturally, will premiere on Apple TV next year. LVMH Watch Division chief Frédéric Arnault (third from left) at the 2023 Monaco Grand Prix with the drivers of Red Bull Racing. Image – TAG Heuer TAG Heuer returns More importantly, an F1 deal will be a return to form of sorts for TAG Heuer, the biggest ...

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REVIEW: Hands On With The TAG Heuer Aquaracer Professional 300 GMT WatchAdvice
TAG Heuer Aquaracer Professional 300 GMT Aug 14, 2024

REVIEW: Hands On With The TAG Heuer Aquaracer Professional 300 GMT

TAG Heuer has refined their Aquaracer collection and with many improvements, we wanted to see what all the hype was about. Here’s what we thought… What We Love: Better proportions and size On-the-fly micro-adjust New colours and dial aesthetics What We Don’t: Being a Caller GMT rather than a Flyer GMT Cyclops window over the date aperture Some may find the clasp isn’t as sturdy as other pieces on the market Overall Rating: 8.75/10 Value for Money: 9/10 Wearability: 9/10 Design: 8.5/10 Build Quality: 8.5/10 TAG Heuer has been on a run of late. At the start of 2023, they brought us a new look Carrera Chronograph “Glassbox” for its 60th anniversary and seemed to knock it out of the park with these. This run continued through 2023 with new variations of the Carrera, but then mid-year, a range of new Monaco’s in titanium with skeleton dials popped up and we saw Max Verstappen sporting a unique version of one of these on his wrist for much of the year. This year, 2024 saw new Carrera variants come out at LVMH Watch Week, including the Dato and a teal green Tourbillon Chronograph and then at Watches & Wonders 2024, the Monaco Split Seconds Chronograph based on TAG Heuer’s Only Watch entry was released to much applause. Oh, and let’s not forget the Formula 1 x Kith collaborations. But, all this left us wondering, what about the Aquaracer? We saw smaller versions of the Aquaracer Northern Lights models at LVMH watch week, which gave us a small taste of what’...

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Fratello’s Top 5 Currently Available Watches With Full-Lume Dials Fratello
Hamilton last weekend during May 31, 2024

Fratello’s Top 5 Currently Available Watches With Full-Lume Dials

Another Friday, another Top 5! This week, we take a step away from the pre-owned watches we have been covering lately. Earlier this week, IWC announced the first fully luminous ceramic watch. Watch spotters saw it on the wrist of Formula 1 driver and IWC ambassador Lewis Hamilton last weekend during the Monaco Grand Prix. […] Visit Fratello’s Top 5 Currently Available Watches With Full-Lume Dials to read the full article.

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